6 Mobile Advertising myths debunked

by | Sep 29, 2014 |

As with anything in life, people will always have their own opinions on what works and what doesn’t. Some of these opinions are based on fact while others are simply untrue. Let’s debunk a few myths about Mobile Advertising! Myth 1: A business should choose between either Mobile Advertising or desktop advertising, and the latter usually wins. Fact: This myth doesn’t take into account that more people own mobile phones than desktop computers. Or that, in fact, a lot of people own both. If you have to choose between the two, remember it’s the needs of your target market that counts. Which device do they use most? Myth 2: Static banner ads pack less punch than rich media ads. Fact: Don’t confuse engagement and conversions. While rich media is more engaging, it doesn’t mean it is a more powerful customer converter. Myth 3: Advertising on the mobile web is only about traffic Fact: The success of your mobile campaign should rather be determined by the number of customers gained than the number of internet views you received. Don’t get too hung up on stats – quality over quantity! Myth 4: A company doesn’t need a mobile website – a regular one will do. Fact: Regrettably not. A website that isn’t optimised for mobile, won’t display correctly on a mobile handset. Remember: a phone’s screen is much smaller in comparison to that of a laptop or a desktop computer. Myth 5: Consumers don’t care about Mobile Ads Fact: Mobile ads are actually a bit more “in your face” than desktop ads – thanks to the size of the phone’s screen....

How to make the most of your Mobile Advertising campaigns

by | Sep 22, 2014 |

Do you want to make sure you get your money’s worth from your Mobile Advertising campaigns? We can give you 4 tips to put you on the right track! Decide what you want from your ad partner First you should decide if you want to do your campaigns on your own or team up with an advertising partner. If this is a completely new ball game for you, it would be wise to get expert help and advice. Companies that offer advertising services don’t all operate the same way. Some might offer to do everything for you from A to Z, while others have a self-service approach that will require you to be more hands-on. To incentivise or not? Are you going to reward customers for interacting with your mobile advertisement or not? (In other words, offering users a reward for their participation.) This isn’t a “must”, but it will help to drive traffic. On the other hand, you might get users who interact with your ad just to get a reward, but who have no intentions of becoming a customer. If your budget is tight, this could be a very important decision. Choose the right payment model There are different price structures for mobile ads. You can pay per click, per impression, per install etc. Your marketing goals (and product) will determine which method is better suited for you. For example: if you offer a mobile app, you rather want to pay every time a user downloads your app instead of paying every time someone simply clicks on the app. Don’t start your target market too small Why? If...

7 Tips to optimize your Mobile Advertising

by | Sep 15, 2014 |

Are you new to Mobile Advertising or simply stuck in a rut? Don’t stress! These seven simple tips will get you your motor running no time. Know your audience: Even though it is supposed to be your starting point, some marketers still get it wrong. Know what your customers want from you. What phones they are using? How are they using it? Remember, consumers behave differently when reading messages on their phone compared to reading viewing info on their desktop computer. Knowing this could be the difference between mobile marketing success and failure. The less clicks, the better: Make your ad interactive. The more your customer has to click, the less inclined he will be to follow through. Something like an in-ad sign-up is a great way to counter excessive clicking. Mobile Advertising is for now: Mobile communication is immediate and interactive. Placing an ad for an event that is happening a year from now, simply won’t make sense. Time your ad in such a way that your customers are able to take action at the appropriate time. Location, location, location: It is important to place your ad in an appropriate location. You want your ad to be seen quickly without being disruptive to the user. People generally don’t like to pause what they are doing because of an ad! Have a strong call to action: What do you want a consumer to do when they see your ad? Email you? Phone you? Buy a product on your website? Tell them! And give them a very good reason to take action – like a free gift or discount. (P.S...

Why all the hype about Mobile Advertising?

by | Sep 8, 2014 |

Why are marketers suddenly pushing more and more for Mobile Advertising? Is it worth all the hype, or will it turn out to be just another passing craze? Mobile as a marketing channel started out with phone calls, but almost at the speed of light, it has grown into something noteworthy. It delivers a playing field rich with possibilities and options for the corporate giant as well small business owner. From a plain and simple text to a colourful animated ad with a little song and dance – there is something for everyone and every pocket. Because of its immediacy and responsiveness, some mobile and marketing experts are calling it the “seventh mass media channel”. Not bad considering that most phones nowadays are so small it can fit in the palm of your hand. (Compare that to TV screens that are only getting bigger and bigger!) As the capabilities and features of phones are improving, so will the possibilities of Mobile Advertising. Yes, that implies that it is very safe to say that this form of advertising won’t simply disappear overnight. A good example is the slow global migration form desktop internet to mobile internet. Especially in South Africa, more people have access to the web via their phone than a computer because of the costs and inaccessibility of computer technology. Stated plainly: cell phone are affordable, while computers are expensive. When you create an ad that can be shared with friends, it has the potential to go viral and reach more people. Mobile Advertising allows for content that can be stored and forwarded from one phone to another....

What is Mobile Advertising?

by | Sep 1, 2014 |

It is new, it is fresh and it is funky. Mobile Advertising can take your business into a new era. But what is it exactly? With the number of handsets outnumbering televisions, it is no wonder that marketers are shifting their focus from traditional advertising to mobile. It is estimated that (globally) there are more mobile users than users who have access to a desktop computer laptops. Mobile users triumph by 4 to 1 (PC based internet users) and 5 to 1 (laptop and desktop PC population). According to Wikipedia, 44% of mobile users in Japan are currently clicking on advertisements they receive on their phones. This country’s Mobile Advertising industry is said to be already worth 900 million dollars. Facebook has also reported a growth in advertising revenue related to mobile usage. Of their 67% increase over the second quarter of 2013, mobile accounted for 62% of that growth. Just like on the web, advertisements can take many forms. For example: mobile banners, posters, text, rich media and even interactive voice response. SMS and MMS marketing are also recognized as Mobile Advertising, as well as advertisements contained in mobile games and videos. Depending on what the marketer wants to achieve, the ads can be made clickable or simply contain a call to action. The versatility and ability to create visual stunning designs for this medium is exactly what is drawing marketers in. Now we all know that a marketing campaign can’t be successful if you aren’t able to measure the results. With this form of advertising you can see if you are hitting home with your customers ot...