From Bulk To Premium, Sms Is Cost Effective And Highly Efficient

From Bulk To Premium, Sms Is Cost Effective And Highly Efficient

With the continued evolution of mobile marketing it is easy to forget just how effective some of the discipline’s original workhorses are. SMS, for example, is the original mobile marketing bearer. This familiarity is a great advantage because it means the humble text message is both personal and trusted. Let’s take a brief look at the available variations of SMS in mobile marketing: Bulk SMS Sending and receiving large numbers of SMS messages to multiple recipients is the most cost effective way to reach a guaranteed audience. Bulk SMS by InTarget means that in a matter of minutes your brand can be visible on the most personal of consumer devices. Bulk SMS, however, doesn’t imply a ‘one size fits all’ type of approach because InTarget can send the same content to all recipients or each message can be personalised. BulkSMS replies How many times have you wanted to reply to a commercial email or text message that annoyingly stated it was being sent from an unattended mailbox? Inexplicably, marketers often expect consumers to engage in two-way conversation using a variety of mediums, instead of just one. Two-way bulk SMS enables your current and potential customers to continue the conversation using a text-based medium that is convenient to them. No phone call or email necessary. InTarget’s bulk SMS replies feature taps into the growing trend for all of us to talk less and text more. Premium SMS Premium SMS offers all the advantages of text messaging technology, with a convenient payment element included. Consumers are able to pay for goods and services simply by sending keywords to short codes using...
What is the purpose of a Bulk SMS gateway?

What is the purpose of a Bulk SMS gateway?

From a personal point of view, forwarding a text message to 20 people doesn’t seem like a big deal. However, when companies use Bulk SMS they do it on a very large scale and that is why a gateway is needed. Companies sometimes send a hundred or even up to a thousand messages to their customers at the same time. That is a lot to handle for a single person with a single phone! Luckily, the Bulk SMS model was configured in such a way that a business can handle their mobile messaging without breaking a sweat. From computer to mobile A gateway is what allows you to send a message from your computer to the cell phones of your customers. So, instead of typing it on your own phone, you can do it from the comfort of your computer – a big convenience for those of us who struggle with those tiny mobile keypads. Plus, the gateway can handle a very large amount of messages at one time, so it is not like you have to retype messages or wait for one to go through before you can send the next one. And yes, it also eliminates the problem of employees scurrying around to find the company cell phone in order to get messages out. How does it work? Usually, sending Bulk SMS messages works something like this. You create your messages and your phone list in a document like Microsoft Excel. When you are ready to send your message, you can simply import all your data to the Bulk SMS gateway. From there you can choose what...

Ideas for your Easter Bulk SMS content

Easter is a great time for promotions via Bulk SMS. The biggest question? What do you put in your messages to make them appealing to your customers? Not all brands have the kind of products or services that are directly related to Easter. For such brands it can be very hard to configure their content. If you don’t sell chocolates or offer holiday accommodation, what on earth can you do? Start by thinking about how people normally spend their time during April. You know that the schools are closed and we have a few public holidays as well. This means that people are spending time with family, buying treats, going on holiday, attending religious events or concerts and having a good time overall. The secret? Using a play on words and events related to Easter in your Bulk SMS Campaigns. Try one of these lines: Our products are better than chocolate You don’t have to go on a Easter Egg hunt to find prices like ours Our deals are egg-stra special Give your customers something extra that isn’t necessarily related to your products. Include links in your Bulk SMS message to valuable content on blogs and online articles. During this time, people usually want to know about: Recipes for family meals Fun activities for the whole family. How to keep the kids busy with arts and crafts – painting eggs, making bunny masks etc. Interesting events that are happening in their vicinity – e.g. Easter Egg hunts, Easter plays, exhibitions etc. What to do if they can’t afford to go on holiday – e.g camping out in your own...

Spread the love with Bulk SMS marketing

It’s February and everybody is getting ready for the next big thing on the calendar: Valentine’s Day. The competition is fierce and the time is limited. How can you make sure that your brand’s voice is heard? With Bulk SMS marketing! Love it or hate it, but Valentine’s is a big deal for restaurants, jewellery shops, the clothing and perfume industry, chocolate manufacturers, florists – you name it. But what makes this day a little different than Christmas for instance, is that the hype doesn’t begin three months in advance. Your brand has a few weeks tops to get your message across while making sure it doesn’t get lost in all the marketing noise. You need a medium that is fast and on the money – like Bulk SMS. You can count on the fact that consumers are just as pressed for time. Last minute gifts will be bought and those who ordered products in advance will want insurance that their gifts will be delivered to their loved ones in time. Having staff scramble to help impatient customers on the phone and in your shop could lead to mistakes or delayed customer service – and yes, grumpy customers. Why not try thing a bit different this year. Try it the mobile way. Use Bulk SMS marketing to: Inform people of exclusive Valentine’s Day specials. Notify your customers that you will be open a few hours later on 13 February for emergency Valentine’s shopping. Invite people to order your products or make use of your services by texting you. Keep customers in the loop about their purchase orders. Confirm that...

5 Ways art galleries can use Bulk SMS Marketing

Art galleries have a niche target market and reaching out to them isn’t always easy. But it doesn’t have to be. With Bulk SMS, you can effortlessly win and keep the interest of your patrons (and artists) – without spending a fortune. Growing your opt-in list Giving away freebies is the best way to get people to sign up for your contact list. But what on earth can you give away – definitely not a painting! It is time to reach out to your affiliates or create new business relationships. Start of by thinking about the interests of your target market – what would they like to receive? Pairing wine and art is an excellent idea. Get in touch with a local winery and ask them to sponsor a few bottles of wine that you can give away for free. In return, invite them to your next exhibition so they can promote their goods. Sending invites Bulk SMS marketing is cheap and can reach hundreds of people at once. What better way to let people know about your next art exhibition. Getting to know the artists Most artists have their own websites with info about themselves and examples of their work. Put a link in your message that will take the receiver to the artist’s online profile so they can learn more about him/ her. It might just influence a patron’s purchasing decision or inspire them to bring along people they know will appreciate the artist’s work. Giving feedback Send a SMS to your patrons to thank them for their attendance – it shows that you care and will...
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