Steps to prevent fraud during Mobile Billing

Mobile Billing is the newest way of using your phone to make a payment. It is easy and convenient and people are wondering if this might replace ATM machines in the future. However, users are still a bit concerned about their financial safety when using this method. Sure, there are problems you can potentially encounter when paying with your phone. But it is no more (or less) risky than using internet banking, swiping your credit card or withdrawing cash at an ATM. The good news is that you can do a few things to keep safe and prevent fraudsters from getting their hands on your banking details. Also, providers have their own security measures in place to protect consumers. Examples are: Tokenization: and target removal: sensitive info like usernames and pins are removed during the payment process. Two factor authentication: The user is asked to provide two pins/ passwords in order to proceed with the payment. What can I do to protect myself? Keep your mobile device safe: Prevent people from physically using your phone, even if you lose it. Have a start-up password on your phone as well as one to log into the Internet or any applications you are using. The trick is not to make it something obvious like your birthday or your child’s name. Stay away from dodgy sites: Don’t get fooled by a fraudulent site – make sure they are authentic. Look for reviews and complaints on the web before you do any Mobile Billing transaction. People are sure to make a ruckus on the web if they feel the have been treated unfairly...

What to keep in mind for your 2015 SMS Marketing campaigns Part 2

Continuing from Part 1 of our blog post, we are looking at a few important guidelines to help your brand’s SMS Marketing messages really stand out in 2015. You now know that you have to be more than just a pretty face, but else can you do? Rebrand yourself If you are really struggling to come up with clever marketing content, maybe it is time to go back to the basics. Be realistic: if your logo, slogan, company name or image is dull and boring, you are wasting resources to try and come up with great initiatives. You need something to work with. And if it means totally revamping your brand, then do it! If you didn’t have anything place, it is high time you do something about it. Be where your customers are Consumers are making use of multiple platforms to communicate with a business – from social media to SMS. Your job is to ensure that you communicate a consistent message on every platform. For example: If you are running a competition on Facebook, use SMS Marketing to let people know about it. Remember that people are always on the move, but the one thing they always have with them, is their mobile phone. Tip: Don’t try to specialize in one platform alone. Be everywhere! Focus on the customer experience With all the tracking tools available nowadays, it isn’t that hard to research and to get to know your customers. This implies that your competitors can do the exact same thing. If you want to make an impression and build lasting relationships you have to make the...

Everything consumers should know about Premium SMS

Have you ever seen Premium SMS offered as a payment option but you weren’t sure what it was and how it worked? We will tell you everything you need to know about it.  What is Premium SMS? In a nutshell, it is a way to pay for goods and services by sending a text message to the provider of that service. The provider will then deduct the money from the sender’s airtime (if you are on pay-as-you-go) or from your mobile bill (if you have a phone contract.) The message will look something like this: “To enter our competition, text your name to 12345.” The phone number will usually be very short. What kind of services is it used for? Currently, it is being used to pay for virtual goods (entertainment and for your phone or computer. Like ringtones, games, wallpapers, chat services, competition entries, voting, and various mobile applications. What will it cost? The goods/ services are usually inexpensive – most likely because consumers feel safer transferring a few bucks opposed to hundreds of bucks. Also, should something go wrong with the transfer, the consumer won’t lose too much money in the process. The rate of the Premium SMS service will depend on the provider. It is important to look at the terms and conditions of the service before you send your SMS. Consumers often make the mistake in thinking that they are doing a once-off payment, but in the meantime they have signed up for a weekly/ monthly deduction. How do I cancel my Premium SMS subscription? The provider is required by law to offer an easy...

Should you bother with SMS Marketing over the Holidays?

Most definitely yes! The Holidays are the ideal time to indulge in SMS Marketing to create loyalty and win new customers over. But is it really worth the effort? If you aren’t a direct supplier of Holiday related goodies, you might think to yourself why bother with mobile marketing. Lots of people are going on vacation this time of year and they won’t give your brand a second thought. But don’t despair. With all that free time on their hands, guess what consumers will be doing? Yep, browsing on their phones. So even if you don’t sell swimsuits or picnic baskets, you can still be relevant to your customers. You just need to put some creativity behind it. Also. If you are worried that your regular customers are enjoying a vacation far, far away, you can always shift your focus to visitors in your area. These visitors have various needs that you can cater for, including information about things to do and places to see nearby. You might just get new fans that, even when they go back home, will make an effort to get hold of your products. Depending on your industry, make use of any of these SMS Marketing ideas: Medical: Give people tips on how to care for their bodies during their holidays. Because people usually indulge in food or visit unfamiliar places, they might experience small medical emergencies like bee stings, food poisoning, stepping in broken glass etc. Give them advice on how to handle it. Automotive: The Holidays are time for traveling – whether you use your own vehicle or public transportation. You can...

Why you should offer Mobile Billing this Festive Season

Are you ready for the crazy Festive Season shopping to begin? Before you say yes, have a look at the payment options you are offering your customers. Is Mobile Billing one of them? If not, you will miss out on a potential gold mine. As you know, there are different kinds of Mobile Billing. For example: direct operator billing, premium SMS, event billing, OBS billing etc. It doesn’t matter which one you prefer, they all have one big thing in common: they make it as easy as pie for customers to pay for your products and services. And the easier it is to pay you, the more consumers will buy and the more times they will return. Sounds good? You bet. In-store Imagine a customer is standing in the line with a trolley full of goods. She unloads everything at the till point and suddenly she realizes (as it happens to everyone at one time or another) that she left her wallet at home. With all her credit cards and cash. Oh no! She will only have one choice – leave the shop and rush home to get her wallet. But, she feels so embarrassed about her mistake that she decides not to return to the shop, and you just lost a purchase of two thousand rand. If you offered Mobile Billing as a payment option, you could have avoided losing the customer. Because if she had to then, was take out her phone and pay you then and there. From home A lot of people hate to go shopping. Especially buying those last minute gifts – the malls...

Dating sites realizing the potential of Direct Operator Billing

Direct Operator Billing (DOB) isn’t only suited for retail or online stores. Even dating sites have now begun to realize that this payment method is a match made in heaven. How did this happen? Virtual payments allow for privacy and anonymity – much like the features users would want from a dating site as well. There is no need to reveal sensitive info like your credit card information if you can pay for membership fees with your phone. If you are accessing the dating site via your handheld device, it makes even more sense to pay your bill from there. After all, most people own a phone, but not everyone owns a credit card. And not all users are willing to go through the trouble of obtaining a credit card just to use it for a dating site. Giving subscribers an array of payment options will always prove favourable to a service provider. Plus, it allows you to tap into a broader market, which means more revenue for the business owner. Direct Operator Billing is also hassle-free. It is speedy and convenient with no forms to fill out. Users can pay (for example) by sending an SMS or clicking on a link and the transaction is completed in a flash. A quick purchase solution for small transaction! Did you know? It is expected that DOB payments will push mobile transactions to about 4 billion dollars globally in 2014. The Mobile Commerce market is expected to grow by 300% in five years. That is from 11.6 billion dollars in 2014 to 467.3 billion in 2019. This is due to the...
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