5 Ways your website could be hurting your Mobile Advertising

5 Ways your website could be hurting your Mobile Advertising

You have a killer Mobile Advertising campaign that ticks all the boxes, but for some reason consumers are falling off your website before making a purchase. Hmmm. Have you had a good look at your mobile website? Does it tick all the boxes as well? It happens to the best of marketers. They get so caught up in the thrill of creating a killer Mobile Advertisement that they never stop and look at the condition of the “shop.” Let’s take a look at the five most common mistakes that are actually scaring your mobile customers away. Your site takes forever to load: If for some reason your site is testing the patience of consumers, they will simply move on and forget about you. People use their mobile devices on the go and thus expect the same speed and urgency from your brand. Your site isn’t optimized for mobile: Trying to operate a website on small phone that hasn’t been optimized for mobile, will drive any person mad. You don’t meet consumer expectations: Let’s say your Mobile Advertisement is about a new product. When the consumer clicks on the ad, he expects to be taken to your product page. If he lands on an entirely different page, he might not even be bothered to browse through your site anymore. Your graphics are mediocre: Now it’s true that the size of the mobile screen doesn’t allow for big, “in your face” images. But if the quality of the graphics is bad, or if the user has to click and zoom to see anything, you won’t make a very good impression. Your site...
4 Reasons why your customers will love Mobile Advertising

4 Reasons why your customers will love Mobile Advertising

Are you considering Mobile Advertising for your business, but you aren’t sure if your customers will give it the thumbs up? We can give you 4 reasons why they will love it! It’s fast Few communication channels can reach customers as fast as mobile can, because people always carry their phones with them wherever they go. Add to that the “you saw it here first” factor, and customers will only be too happy to receive your messages. What do we mean by this? If you can promise your mobile customers that they will be the first to hear about your special offers before you put it on flyers/ in the newspaper/ on the radio, they will most definitely jump at the chance for this privilege. It’s simple Everybody knows how the basics of a handset work, which means they will have no trouble understanding Mobile Advertising. Take a SMS for example: people use this on a daily basis to communicate with their loved ones, so they will have no problem opening, reading or responding to your text. The same is true for internet browsing. People know they have to scroll and click, so they will know what to do if they see your mobile display or video ad. It’s fun After a while, all traditional ads start to look the same. Consumers get bored very quickly and they hunger for fresh, exciting content. Loyalty programs, mobile vouchers, sound clips, mobile competitions and surveys, high resolutions images and pin-point messages are all tools in your Mobile Advertising arsenal that you can use to deliver unique communication pieces. It’s interactive From...
Part 4: How to start a Mobile Advertising Campaign

Part 4: How to start a Mobile Advertising Campaign

Measuring your success In the last phase of your Mobile Advertising campaign planning you need to focus on measurement. This step is often included as an afterthought or only considered important when the boss starts asking for sales figures. But, there is no pushing “play” if you don’t complete every phase of your planning. To quickly recap, you have already completed these steps: Setting objectives Identifying your target market Choosing your advertising platforms and support media Putting a budget in place Setting dates for the start and end of the campaign as well as a schedule Planning the content of your messages Choosing who will be responsible for production and execution You probably can’t wait to get that first communication piece out to your target market and see all your hard pay off. But how will you know if you are indeed successful with your Mobile Advertising? Depending on the marketing platforms you chose and your objectives, you will have different tools available to measure the effects. It isn’t always just about an increase in the number of products that you sell. Things that you could look at for instance are: The number of clicks, impressions, downloads or views of your Mobile Advertisement The reaction of your social media community: an increase or drop in followers, the number of times a post was liked or shared, comments and mentions. The number of customers who signed up or opted-out of your subscription list Conducting polls/ surveys to obtain the opinion of your customers Tip: Don’t only have metrics in place to measure the end of your campaign; you need to...
Part 3: How to start a Mobile Advertising Campaign

Part 3: How to start a Mobile Advertising Campaign

Content and production We previously looked at the importance of anything from having objectives for your Mobile Advertising campaign right through to knowing your audience and budgeting for everything. Your next step involves the content and production of your messages. Three important questions During this phase you should be able to answer these three important questions: What will the content of my messages be? How will I distribute my messages? Who will be responsible for the production of these messages? You have already chosen your advertising channels and support media and you know who your target market is. Now it is time to produce the content pieces for your campaign. If you have chosen SMS messages for example, you will have to write an appealing text of 160 words – in fact, you will most likely need to produce multiple texts containing key messages with different wording. If for instance you want a banner ad you will require quality images or unique graphics as well short, powerful copy. Once again, you are faced with a big choice. Who will write the copy/ create the images/ shoot the video footage/ do the voice talent you need to make your Mobile Advertising campaign work? Who will be physically clicking the “send” button for your messages to go out according to your campaign schedule? Will you do everything in-house with your own team, or will you give it to an outside agency? There is no right or wrong answer here – everything will depend on the resources you have and your particular objectives. Remember: It is always good to have a hands-on...

Mobile Advertising: turning searches into actions

Consumers are finding your brand on the web through Mobile Advertising. Hooray! But that’s not enough. You don’t just want to be found, you want to sell your products and services. How can you make that next step possible? Target specific stages of conversion Consumers who search for you on their mobile device, isn’t necessarily looking for an aggressive sales pitch. Sometimes they simply want to learn more about who you are and what you do. Thus, always having a “call us now or else…” call-to-action isn’t necessarily the best idea – it makes people wary of clicking. Have different types of calls-to-action so you can target consumers in different stages of the buying process.  Keywords should reflect consumers’ needs Mobile searchers have a specific need – that is why they are searching the mobile web in the first place. This also entails that they are searching for specific keywords e.g. “diamond wedding rings.” Your job is to identify these keywords and use it in your Mobile Advertising so consumers can find you first.  Take your calls-to-action for a test drive There is more to a call-to-action than simply saying: “Call us.” There are other elements you can experiment with as well – remember, not all consumers react the same way to all advertisements. What might be appealing to one target market or work for a certain type of product, might not work for others. Give the following a try and see if it works for your brand: Include your business hours Experiment with different phrases that have the same meaning A phone icon that the user can just...
Page 1 of 912345...Last »