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Let’s dive into something that’s truly changing the game in the marketing world: AI-powered marketing. It’s fascinating how artificial intelligence is stepping in to help brands connect with their audiences, streamline their efforts, and ultimately drive growth like never before. If you’re considering working with an AI marketing agency, this blog post is for you. […]
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Businesses are increasingly recognising the value of Search Engine Optimisation (SEO) in driving online visibility and revenue. However, the true measure of success lies in understanding the Return on Investment (ROI) that SEO efforts can bring. Partnering with an experienced SEO agency can significantly enhance this ROI, delivering tangible benefits that contribute to long-term business […]
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Local SEO, or Local Search Engine Optimisation, involves optimising a website to boost traffic, leads, and brand awareness from local search results. At our SEO agency, we understand the importance of Local SEO and its impact on local businesses. In this guide, we will explore why Local SEO is crucial, how it works, and provide […]
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The recent Google SEO data leak, published on May 15, 2024, has sent shockwaves through the industry, prompting speculation and concern. As SEO professionals and businesses scramble to understand the ramifications, separating myths from realities is crucial. As an SEO agency, we will delve into the truth behind the headlines, providing clarity and actionable insights […]
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The number 1 goal of any online store is converting website visitors into customers. This process is known as Conversion Rate Optimisation (CRO) and is an important aspect of any ecommerce marketing strategy. What is Conversion Rate Optimisation (CRO)? CRO is the systematic process of enhancing the percentage of website visitors who take a desired […]
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Using and understanding analytics with ecommerce marketing has become a cornerstone for digital marketing agencies and online store owners. What are the key metrics, tools, strategies, and emerging trends that you can use to leverage and stay ahead in the competitive ecommerce marketing landscape? Ecommerce Marketing Analytics Understanding ecommerce analytics is crucial for online store […]
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With the rise of voice-enabled devices like smartphones, smart speakers, and virtual assistants, voice search has become a significant factor in search engine optimisation (SEO) strategies. How can you get started and implement an SEO voice search strategy? Voice search is no longer a novelty but a mainstream way for users to access information quickly […]
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The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies has revolutionised the landscape of ecommerce marketing. These advanced technologies are not just buzzwords but powerful tools that can significantly impact the success of ecommerce businesses. How can AI and ML enhance your ecommerce marketing strategies? Enhancing Customer Experience with Personalisation One of the […]
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This post is the first in a series of snippets from the ebook “Mastering Google Analytics 4 For Ecommerce Success“ that I’ve published on Amazon on how you can start measuring the success of your online store. The ebook is available on Amazon Kindle. Included with the ebook is a Google Looker Studio Ecommerce Marketing Report […]
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An online presence is important for any business, especially those with an online store. An experienced ecommerce marketing agency can play a pivotal role in helping your online business stand out in a competitive online industry. These agencies specialise in digital marketing strategies tailored specifically for ecommerce platforms, offering services designed to drive traffic, increase […]
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Mobile marketing really is coming into its own – and what a relief for our currently underperforming economy. Not only is mobile powering the beleaguered retail sector but now we hear that experts predict the upcoming US Black Friday weekend is set to be the biggest ever. And they attribute the expected weekend sales records […]
The post Mobile set to power this Black Friday appeared first on InTarget Mobile Advertising.
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As we steam ever faster towards 2018, it seems there have never before been so many tools, technologies and platforms competing for our ad spend. Many of the CMOs that have today risen to their top of their profession can no doubt remember a time early on in their careers when it seemed like the […]
The post Forget the clutter, content continues as king in 2018 appeared first on InTarget Mobile Advertising.
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Traditional media has always placed a premium on storytelling. From the early days of purely being a sales-focused discipline, advertising emerged as something of a commercial art devoted to telling the story of a client’s brand. And then along came digital, and later still, mobile. Mobile marketing has had a profound effect on advertising as […]
The post MOBILE TELLS TODAY’S BRAND STORIES appeared first on InTarget Mobile Advertising.
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Mobile’s awesome potential continues to inspire. First, we had the news a year or two back that there are now more people accessing the worldwide web via mobile than via desktop devices. Today, the latest mobile news is that Pizza Hut is pairing extra cheese with emojis in a customer giveaway campaign! Jokes aside, that […]
The post More seamless collaboration between real and virtual worlds in 2018 appeared first on InTarget Mobile Advertising.
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With about 60 days left of 2017 many mobile marketers, agencies, clients and brands are surely wondering what’s in store for the coming year. In a nutshell, we expect it to be more of the same – but better! The science and art of mobile marketing will continue to make progress as specialist mobile practitioners […]
The post TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 appeared first on InTarget Mobile Advertising.
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With the remnants of Halloween still lurking around neighborhoods across the length and breadth of the country, it’s tempting to come up with a few scary facts about mobile marketing in today’s blog. This is not to say mobile is scary. What’s really scary is the fact that even though you are highly-likely to be […]
The post Mobile is central to your future business appeared first on InTarget Mobile Advertising.
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NIMBLE SMEs CAN USE MOBILE TO OWN A SLICE OF THE ACTION The recent mini-budget presented by our incumbent Finance Minister seems to have gone down like a lead balloon. The Minister has, somewhat unfairly, been criticized for a budget speech that was heavy on dire predictions around national debt, for example, and light on […]
The post NIMBLE SME’S appeared first on InTarget Mobile Advertising.
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Five Things That Matter in Mobile We hope that readers have found this blog as interesting as we have found writing it. Many unexpected pearls of wisdom have found their way onto these pages in the course of researching the required content. We thought it might be useful to readers if we recapped what […]
The post Five Things That Matter in Mobile appeared first on InTarget Mobile Advertising.
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Brevity works best, make it fun and other mobile marketing lessons As we close in on the tail end of another action-packed year, it’s clear that businesses have faced many challenges trying to break through the clutter and connect with current and potential customers during 2017. The economy’s somewhat subdued, that’s for sure, and it’s […]
The post Brevity works best appeared first on InTarget Mobile Advertising.
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Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook. “There is a physical change of behavior… around carrying smartphones […]
The post Dissecting mobile marketing: what works on the small screen? appeared first on InTarget Mobile Advertising.
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