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The integration of Artificial Intelligence (AI) and Machine Learning (ML) technologies has revolutionised the landscape of ecommerce marketing. These advanced technologies are not just buzzwords but powerful tools that can significantly impact the success of ecommerce businesses. How can AI and ML enhance your ecommerce marketing strategies? Enhancing Customer Experience with Personalisation One of the […]
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This post is the first in a series of snippets from the ebook “Mastering Google Analytics 4 For Ecommerce Success“ that I’ve published on Amazon on how you can start measuring the success of your online store. The ebook is available on Amazon Kindle. Included with the ebook is a Google Looker Studio Ecommerce Marketing Report […]
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An online presence is important for any business, especially those with an online store. An experienced ecommerce marketing agency can play a pivotal role in helping your online business stand out in a competitive online industry. These agencies specialise in digital marketing strategies tailored specifically for ecommerce platforms, offering services designed to drive traffic, increase […]
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While content quality and relevance play significant roles in SEO, technical aspects often determine a website’s overall performance. This is where a technical SEO audit comes into play. By meticulously examining various technical elements of a website, businesses can identify and rectify issues that may hinder their search engine rankings and user experience. A technical […]
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Semantic SEO goes beyond traditional keyword-centric optimisation, focusing on understanding the intent and context behind user search queries. It leverages advanced technologies like natural language processing (NLP) and machine learning to decipher the meaning of words and phrases in context. By understanding user intent, Semantic SEO ensures that your website appears for relevant searches, driving […]
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Subscription models have transformed the way consumers interact with brands. From streaming services to meal kits, subscriptions offer convenience, personalisation, and value. With ecommerce marketing, subscription-based offerings have become increasingly popular across various industries including beauty, fashion, food, and more. Benefits of Subscription Models in Ecommerce Marketing For online stores, subscription models provide a steady […]
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Lead generation for real estate gives agents a way to target buyers and sellers more effectively. Using carefully crafted strategies and campaigns, agents have the chance to attract more leads. Whether it’s a buyers’ or sellers’ market, real estate companies are constantly looking for strategies that help them stay ahead of the competition. In this […]
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In an era where data reigns supreme, understanding user behaviour and making informed decisions are critical for online success. One powerful tool that empowers businesses to achieve this is Google Analytics 4 (GA4). What is Google Analytics 4? Google Analytics 4 is the latest iteration of the renowned web analytics platform, designed to provide a […]
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Mastering the art of effective ecommerce marketing is key to driving sales and staying ahead of the competition if you have an online store. As an ecommerce entrepreneur, understanding and implementing expert strategies can make a substantial impact on your business’s success. In this blog post, we will explore 10 proven ecommerce marketing strategies that […]
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Online, local businesses face the challenge of standing out in their communities. The key to overcoming this challenge lies in mastering the art of Local SEO (Search Engine Optimisation). This powerful strategy empowers businesses to enhance their online visibility, connect with local audiences, and ultimately dominate their neighbourhoods online. Navigating the Local Landscape The importance […]
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Mobile marketing really is coming into its own – and what a relief for our currently underperforming economy. Not only is mobile powering the beleaguered retail sector but now we hear that experts predict the upcoming US Black Friday weekend is set to be the biggest ever. And they attribute the expected weekend sales records […]
The post Mobile set to power this Black Friday appeared first on InTarget Mobile Advertising.
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As we steam ever faster towards 2018, it seems there have never before been so many tools, technologies and platforms competing for our ad spend. Many of the CMOs that have today risen to their top of their profession can no doubt remember a time early on in their careers when it seemed like the […]
The post Forget the clutter, content continues as king in 2018 appeared first on InTarget Mobile Advertising.
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Traditional media has always placed a premium on storytelling. From the early days of purely being a sales-focused discipline, advertising emerged as something of a commercial art devoted to telling the story of a client’s brand. And then along came digital, and later still, mobile. Mobile marketing has had a profound effect on advertising as […]
The post MOBILE TELLS TODAY’S BRAND STORIES appeared first on InTarget Mobile Advertising.
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Mobile’s awesome potential continues to inspire. First, we had the news a year or two back that there are now more people accessing the worldwide web via mobile than via desktop devices. Today, the latest mobile news is that Pizza Hut is pairing extra cheese with emojis in a customer giveaway campaign! Jokes aside, that […]
The post More seamless collaboration between real and virtual worlds in 2018 appeared first on InTarget Mobile Advertising.
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With about 60 days left of 2017 many mobile marketers, agencies, clients and brands are surely wondering what’s in store for the coming year. In a nutshell, we expect it to be more of the same – but better! The science and art of mobile marketing will continue to make progress as specialist mobile practitioners […]
The post TWO CRUCIAL TIPS FOR MOBILE VIDEO IN 2018 appeared first on InTarget Mobile Advertising.
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With the remnants of Halloween still lurking around neighborhoods across the length and breadth of the country, it’s tempting to come up with a few scary facts about mobile marketing in today’s blog. This is not to say mobile is scary. What’s really scary is the fact that even though you are highly-likely to be […]
The post Mobile is central to your future business appeared first on InTarget Mobile Advertising.
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NIMBLE SMEs CAN USE MOBILE TO OWN A SLICE OF THE ACTION The recent mini-budget presented by our incumbent Finance Minister seems to have gone down like a lead balloon. The Minister has, somewhat unfairly, been criticized for a budget speech that was heavy on dire predictions around national debt, for example, and light on […]
The post NIMBLE SME’S appeared first on InTarget Mobile Advertising.
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Five Things That Matter in Mobile We hope that readers have found this blog as interesting as we have found writing it. Many unexpected pearls of wisdom have found their way onto these pages in the course of researching the required content. We thought it might be useful to readers if we recapped what […]
The post Five Things That Matter in Mobile appeared first on InTarget Mobile Advertising.
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Brevity works best, make it fun and other mobile marketing lessons As we close in on the tail end of another action-packed year, it’s clear that businesses have faced many challenges trying to break through the clutter and connect with current and potential customers during 2017. The economy’s somewhat subdued, that’s for sure, and it’s […]
The post Brevity works best appeared first on InTarget Mobile Advertising.
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Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook. “There is a physical change of behavior… around carrying smartphones […]
The post Dissecting mobile marketing: what works on the small screen? appeared first on InTarget Mobile Advertising.
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