Business MMS: when you want to be more than just practical

“Practicality” is one of the keywords that all marketers love – if are bombarded by marketing messages every day, whether it is via television, radio, billboards, magazines or mobile. Consumers need more incentive than ever not ignore your advertisements or delete your communication attempts. Mobile marketing already gives any business an edge, but if you don’t use it correctly, your attempts will likely go...

4 surprising uses of MMS for your business

Apart from the more obvious uses of MMS in a business (sending adverts/ billing info) there are five surprising ways you can use multimedia messaging to your advantage. Managing your work force If your employees have limited computer access, you can make use of mobile to keep in touch with them. For instance: speed up approval processes like leave applications or stock purchases Manage work schedules or shifts Send important news – a snippet of the company’s newsletter or congratulations to the branch that reached their sales target. Emergency info or alerts/ notifications – for example send an MMS during an emergency to make sure everyone follows the correct evacuation procedure. Staff can send pictures of their promotional work for placement on the company’s Facebook page. Mange your client service center Using Multimedia Messages to communicate with clients (along with your traditional phone/ fax/ email solutions) opens up a whole new channel of communication. It might not be suitable for all types of complaints or queries, but it can solve some of the problems experienced during a phone call (dropping the line, waiting for hours to speak to a consultant, noise pollution affecting the caller’s hearing). Appointment management When a business work on an appointment basis, it often happens that clients forget about their scheduled visit. This can causes a back log, loss of revenue and frustration on both the part of the business and client. By sending a MMS to your client a few hours before the scheduled appointment, you can minimize the number of late- or no-shows. Why not include a map to your location so your...