End of Call Notification (EOCN)

  • Text based USSD/SMS channel
  • 40 to 100 characters for Advertising Text
  • If SMS can contain a Call-to-Action link
  • Language dependent on the territory
  • Cost dependent on the Opco in territory

How it works

  • EOCN sends a message (USSD/SMS) with a range of information about the call i.e. remaining balance available, call cost & call duration etc.
  • Recipient receives an USSD/SMS message as soon as he/she terminates the call.
  • The message appears on the screen of the phone with all the relevant information.
  • The Advertisement will then follow the “Your balance is” message followed by an “OK” button
  • The Subscriber is prompted to press the OK Button and the message disappears.
  • The message cannot be retrieved by the subscriber once it disappears.

What can it do?

  • Deliver brand messaging
  • Deliver promotional messaging
  • Suggest consumers visit a store or event

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Find out more about mobile advertising

We help businesses, organisations and individuals from all over Africa and the Middle East with their mobile marketing. We would love to talk to you. Contact us today to find out more about our mobile advertising solutions.