Decisions that every Mobile App owner need to make

Owning a Mobile App goes hand-in-hand with a lot of decision making – from the development to the hosting thereof. What are some of the most important decisions an application owner will have to make? What is the purpose of your app? Your app should add value to the lives of your customers in some way or another. If it isn’t perceived as addressing a problem or providing convenience/ comfort, your customers will lose interest very quickly. Will your app be free or paid for? Are you going to Engine Optimization (SEO) for better rankings in search results. Or you can provide a link from your website to your application. It is always a good idea to make use of multiple strategies. Looking for a Mobile Application host? Contact Integrat today and talk to any of our knowledgeable...

4 Things that makes a good Mobile Application great!

A good Mobile Application is nice, but a great one is even better! Did you know that one in four downloaded mobile apps is never used and simply gets discarded? (According to a study by Localytics.) What can you do to make sure your app isn’t amongst the “faders”? Provide the answer to a problem Any successful product is born out of a need – usually because the consumer is experiencing a problem that he/she wants keywords.” These are just a few examples of all that you can do to gain visibility among your target audience Choose the right distribution channels If you want your Mobile application to get noticed by both your audience and the big wigs, opting for various distribution channels is a good idea. For instance you can offer a free simplified (or trail) version of your product so users can test it out and spread the word about you. For all your Mobile Application Hosting needs, contact Integrat...

What makes a Mobile Application good?

Mobile Application Hosts and app owners need to make a combined effort to make sure they bring all the elements of a good mobile app together. What do they need to consider in order to provide clients with the best experience possible? Looks and performance: When a user downloads an app, the first judgement call he will make is on the looks of the product. The second will be on performance. But, if the app doesn’t look like much, the user might not even bother to really eliminated beforehand. Also, you need to make sure your product will be able to load fast. Why? Because unlike a computer, a phone has a limited battery life and customers usually use it when they are on the move. Need an expert Mobile Application Host? Hop on to our website for more information and send as a fax, mail or give us a...

Why should Mobile Application hosts be concerned about security?

Any number of things can go wrong in the Mobile Application environment. Big problems data can become vulnerable. It can be leaked, modified, tampered with, or lost when transported over an insecure channel. The Mobile Application host has to make sure that the chance of this happening is practically zero. Accessibility: Clients may access more system resource than they are entitled to, hence damaging these resources or preventing other clients from accessing these resources. It might not necessarily be on purpose (almost like the “hey what does this button do” scenario) but could still prove problematic for the Mobile Application host. Data should not be available for just anyone to see or modify as they please and access to applications should be limited to those who are entitled to it only. Hosts should implement proper authentication procedures for users so the system will be able to tell if user is indeed authorized or not. Confidentiality: The client has to know he can trust the host not to leak valuable info to third parties or to steal the client’s data for their own use. Should a breech or security issue occur the mobile application host has to have measures in place to protect and restore information. For all your Mobile Application hosting needs, contact the friendly staff at Integrat right...

Do I need a mobile app or a mobile website? Part 2

To aid you with your decision between a mobile application and a mobile website, here is a list of seven differences between these mobile initiatives. Audience reach: the mobile website can be viewed by anyone with a mobile browser while an appropriate device is needed for the app. The site can be viewed by anyone and doesn’t require installation, but the app has to be downloaded and installed by the user. User experience: app latter as worth wasting money on when they can simply visit the site from their desktop. An application offering valuable and unique service – well, that is a horse of different colour. Availability: an application has to go through a submission process and the business has to find a suitable mobile application host. The site is available immediately. However, the app has the advantage over the site with regards to internet connectivity – the mobile application can be used offline. Updates and maintenance: a mobile site is easily updated and the changes can take effect immediately. It is not so simple with a mobile application and could entail resubmission, multiple development resources etc. Search engine optimization: this refers to how a user will find your mobile initiative. A mobile site can be found through a standard web search by using a search engine like Google or Yahoo. The application is typically found through an app store search or linked from a website. It would be a good idea to put some thought into promoting your mobile application. For your mobile application hosting needs, give Integrat a call and we will have your app up and...
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