by anton | Apr 14, 2014 |
If you want to Stop MMS messages from a company that you didn’t subscribe to or no longer wish to follow, you have two options available. One: opt out of the service. Two: report the sender to WASPA. The Opt out/ Stop option When sending mobile marketing material to consumers, companies are supposed to include an option in the message that the recipient can use to put a stop to the receipt thereof. Usually, the text will look something like this: If you no longer wish to unsolicited text messages, and the sender did not supply you with such an option, you can also report them to WASPA. What are my rights? According to WASPA’s Code of Conduct (WCoC), businesses need your explicit consent to send you marketing messages via SMS if you have not directly given them your number. The association takes consumers’ rights to privacy very seriously and forbids its members from sending unsolicited messages to consumers whose numbers they have acquired through third-party databases. A company may only send SMSs if they have a direct and recent business relationship with the recipient. Integrat is a proud member of...
by anton | Mar 19, 2014 |
Bulk SMS, MMS and even LBS are mobile marketing products filled with a list of possibilities longer than their abbreviations. And best of all, you can do it all yourself, which makes it ideal for the small business owner. How can you start your mobile marketing campaign? It doesn’t matter which mobile tools or mediums you choose, you will most likely always follow these nine steps. 1. Decide if you are going to handle everything yourself/ in-house or hire an agency to do it for you. If you opt for the DIY option, just make sure you can handle the work load. 2. Figure out who your target market is before you compose your material. Are you aiming for your “usual” customer base, or do want to target a “fresh” group. 3. Create the means to collect numbers. you’ll achieve even greater...
by anton | Jan 24, 2014 |
When choosing to go mobile with your marketing, companies are often faced with the choice between MMS and SMS messaging. What exactly is the difference between the two? SMS (short message service) Strictly text based and usually restricted to 160 characters. Advantages: Text messages can be sent in bulk, i.e. the exact same message can be sent to a number of people at the same time, or a bunch of personalised messages can be forwarded to various recipients. Delivery is almost instant – depending on the network provider. All mobile devices are capable of sending, receiving and displaying SMS. People are very familiar with the sending and receiving of text messages – it isn’t difficult or problematic to understand and use. It costs less than sending MMS messages. Disadvantages: The character limitation makes it harder for marketers to say everything they would like. They have to keep their messages very short and to the point without the impact of visuals. This can be hard when trying to establish an emotional connection to your product. Vulnerable to spoofing and spamming MMS (multimedia message service) Instead of sending only text, the user can add photographs, videos and sound. Advantages: It is an extremely useful marketing tool for a business as it allows for small, full coloured adverts and/ or messages with a catchy jingle or voice track. It allows room for creativity and fun – your message can look different every time. No boredom or plainness here! Can transfer more data at a time. Have more characters available for texting than SMS. Disadvantages: Older handsets are not capable of sending and...
