by anton | Nov 10, 2014 |
If you want to make the most of your Mobile Advertising it is good to have a few tricks up your sleeve to ensure success. What should you be implementing into your strategy? Adwords: Don’t forget to opt into mobile if you are creating ads in AdWords. If you do, your ads will simply display better on a phone which will in turn be more pleasing to the mobile user. Content: When it comes to the content of your ads, don’t be shy to use terms that are directly related to the word “mobile”. It will indicate to your customers that you have optimized your site for mobile usage and they will be more prone to click. Create immediacy with words that convey exactly that. Anything with words like “now” or “today” will inspire customers to visit your site today rather than tomorrow. Mobile landing page Your Mobile Advertising won’t truly boom unless you have optimized your mobile landing page. How can you do that? Too much text on a mobile page is cumbersome. Don’t make your readers scroll through paragraph after paragraph. Keep it short and sweet. Don’t make your font too big or too small. You don’t users to zoom in or out of your page. Less is more, especially when it comes to loading time. Your page has to load in a few seconds or the visitor will drop off. Thus, don’t have anything unnecessary on your page or elements that negatively influence loading time. Timing is important Here is something few people know about Mobile Advertising. According to Search Engine Land, people use their mobile...
by anton | Nov 10, 2014 |
With millions of mobile devices being used in Africa and the world everyday, more and more brands are starting to increase their marketing budget to take advantage of mobile advertising. Mobile device usage is rapidly increasing by around 20-25% annually which means that there’s a very good chance that your advertising ads could be in front of a larger audience than now. It’s a fact that businesses needs to start right now taking advantage of mobile advertising if you haven’t already so that you can have access to a larger segment of business while this is still relatively new to many. Here’s a couple of reasons why there’s no better time than now to start integrating a mobile marketing and advertising campaign with your business. Tips to start with mobile advertising It’s not expensive: You can create an awesome mobile banner or a simple but effective text message for far less money than what it costs for a print or television advertisement. By directing your marketing budget to focus on mobile advertising, you can target your specific audience directly by reminding them of your existence every time that they browse to a mobile website or use an app with in app advertising. It’s effective: You can get a great return on your investment when joining a mobile ad network. Most of the time the analytics provided by these networks can enable you to optimise your campaigns to perform even better. With any new marketing campaign, test everything with enhanced split testing so that you can change your campaign so that you get the most out of it. This will give you...
by anton | Oct 29, 2014 |
Mobile games are not simply just for entertainment purposes, it is also an opportunity for brands to engage with their customers. Whether you put an ad in another company’s game or create your very own, it is now a powerful form of Mobile Advertising. What is the connection here? Say for instance you are a clothing retailer. You can develop a game where users need to match the appropriate pieces of clothing together (e.g. a floral top with the same floral skirt) and then score points based on their choices. When they achieve a certain score level, they can receive a discount voucher to use at your store. Just imagine: consumers are engaging with your brand in a way that is beneficial to you both. By using the clothes that are in season at your shop at that moment, you are engaging in Mobile Advertising without being “in your face.” You will be able to gain valuable insight into consumer behaviour and really get to know your customers. Which of your clothing pieces do they like more? How do they go about choosing their outfits? How much time and effort are they willing to put into their appearance? Consumers, on the other hand, can explore your products in a fun and engaging way. They will be able to see what you have to offer and how certain pieces will look together. All that is left for them to do is to visit your shop (or your online store) and purchase the clothing they are already in love with. And the cherry on top? Because the game is on their...
by anton | Oct 24, 2014 |
In our previous post, we talked about how mobile has evolved in such a way that it is now an integrated part of every person’s life. This opens the door for brands to reach even further and deeper with their Mobile Advertising. We use our phones as a: Media hub: streaming, watching and recording news and entertainment. Life coach: keeping track of our health and finances Shopping companion: searching for products and services as well as paying for it Personal assistant: enabling us to blend our professional and private lives into one Now, how does this impact a brand who wants to run a Mobile advertising campaign? People don’t discover or use content in the same way anymore. They share and consume music, news and topics at a rapid pace. A brand has to be with its consumers in the “now”, or it will become old news. People also love to view videos – include this in your ad you will see people spending more time on your website than before. Consumers want apps that empower them and make them more successful. They want to hear about shortcuts, tips and tricks to manage their lives more effectively. Thus, brands need to add value to their offerings. How you structure your content is now more important than ever – the days of only pasting the face of a pretty girl wearing your new lipstick is over. Your audience wants to know how it will benefit them to buy your cosmetics. Phones now play a role in every step of the shopping process. This provides more platforms for brands to showcase...
