How to drive a successful Mobile Voucher reward campaign

by | Feb 27, 2015 |

Clipping coupons out of newspapers is something people rarely do these days. Just like all things moving over to digital, so has coupons and vouchers. Think about it: when is the last time you actually saw some purchase their Airtime Voucher from a store instead of topping it up over the phone? Yep, so when you want to reward your customer with a voucher, you are going to do it over mobile, not with a card in the mail. We can all agree on this. The next question is: how will you launch a successful campaign with Mobile Vouchers as a reward. Would people even want such a reward? Create the need Start by creating a need in your consumers to receive this reward. Take an Airtime Voucher for example. It could be anything from keeping them in touch with grandma who lives at the other end of the earth, to helping them stay on top of gossip and trends with their friends. Do your best to tie your reward to your own services so it will make sense to the customer. For example: A hospital with a SMS helpline could give away airtime vouchers to patients leaving the hospital so these patients will have quick access to help should something happen to them at home. Be specific Don’t skimp on the wording of your Mobile Vouchers. Being specific will give more power to the consumer’s need. People will rather react on a message that reads “get R5 off your next purchase” than one that simply says “text us for a coupon.” The latter immediately makes you think that...

Appeal to your customers with Airtime Vouchers

by | Sep 10, 2014 |

Airtime Vouchers can take the pain out of rewarding your customers. Every person owning a cell phone has to use airtime – whether by contract or pre-paid. It is hard to go wrong with such a simple incentive! It isn’t limited to age: You don’t have to worry that only certain age groups would be interested in such a reward. It will obviously appeal to a young crowd because they are constantly busy on their phones and, hence, are always short on airtime. But it can be equally appealing to an older target market who are limited by a strict financial budget. It is a good idea though to adjust the amount you reward according to your customers’ needs. An older market might not be interested in a small R5 voucher while younger customers might not be too worried about the value. Your environmental conscious customers will love it: Because Airtime Vouchers can be sent and redeemed without the use of paper material, it is much more environmentally friendly. If your business sells “green” products this reward system is a must-have – it sends a pretty clear message that you care about the planet. New and old customers will give it the thumbs up: You can use your vouchers to either attract new customers or to reward loyal ones. Give it away as: A competition prize Part of a limited marketing campaign (e.g. buy a product on a certain date and receive a reward) A set reward (e.g. customers get it every year on their birthday or anniversary of their account / every customer who opens an account receives...

How can an Airtime Voucher campaign benefit me?

by | Jul 2, 2014 |

Airtime Voucher campaigns are one of the latest tools that companies are using to reward their customers. But how can this benefit you as a business owner? It isn’t always easy to decide how to reward your customers. First of all you have to keep your budget in mind – an incentive can’t cost you more than your return on investment (ROI). For example, you won’t give away a R100 coupon for every customer who makes a purchase of R10 at your store. You would be broke in no time! The second dilemma you have to face, is choosing a reward that will work for YOUR unique target market. If your customers are mostly male for instance, they probably won’t be swayed by beauty products as a prize. Airtime Vouchers are a well-liked reward, because it crosses the barriers of age, gender, race etc. You really can’t go wrong with it – that is one of the reasons why this is so successful. After all, most people own a mobile phone and the majority of them will confirm that one can never have too much airtime on your hands! It is a brilliant way to increase brand awareness, create loyalty and increase your sales. You can give this reward to inspire customers to buy certain products or enter competitions for the purpose of creating mobile opt-in lists (for SMS marketing). You can use it for different types of competitions and you can determine the value of the voucher to fit the purpose. If you sign up with Integrat, we will handle all headaches involved with the technical side of...

Why every business should be using Airtime Vouchers as a reward

by | May 16, 2014 |

Airtime vouchers will give you the opportunity to build relationships with your customers, provide insight it comes to your customers – no matter their age, gender or income. Airtime vouchers will add value to their lives in a way that is creative, fun or informative. You can actively keep track of the redemption of your vouchers. This won’t only provide insight into consumer behaviour, but also improve the quality of your efforts because you will be able to identify every marketing effort’s return on investment. Blockbuster UK has adopted the mobile voucher redemption solution across all its 630 stores. In the words Bryn Owen, Head of Marketing for Blockbuster UK, it makes better business sense to use mobile phones as the medium to issue promotional vouchers, rather than the paper alternative. “Since launching the customer loyalty scheme we have seen over 250,000 vouchers redeemed, providing us with a vast amount of data that is used effectively to target our customers with offers that will be specifically interesting and useful to the individual.” Airtime vouchers are clearly the next big...