Text ads and mobile ads might be disruptive, but valuable
Mobile advertisements that are sent to mobile phones might sound like it’s disruptive, but since they require permission from the recipient to be sent, people usually like them. This is also one of the fastest growing advertising mediums where mobile ad spenditure is increasing year on year. Users allow mobile advertisements that are sent to them because they might need a special offer or receive a coupon before it opens to the public. They are targeted and relevant. Relevance drives smart targeted marketing and these ads are usually relevant. I know I’m getting a few ads myself; a reminder of discount prices at my favourite golf store and special offers at a local restaurant. I’m notified at the right time about these offers. Mobile advertising is different Mobile advertising is very different than traditional advertising as it can be switched off to be read later. It doesn’t have the same volume issues as radio and TV ads where you have to switch the device off or view a different channel to ignore the advertisements. Mobile ads especially text ads will remain on the mobile phone until the user views or deletes it. Mobile advertising also occupies less space than on laptops, desktops and tablets, and to get the most out of it, it’s important that they contain only the best optimised messages that are easily read and understood. Tapping into the mobile web allows you to dynamically connect with your target audience and engage with them anytime, anywhere. Consumers have already adapted to mobile advertising and it’s the new standard method of advertising. It takes the lead in producing more returns than other marketing...Why should you hire a Mobile Advertising team?
Mobile marketing is often used as an afterthought – even more so for Mobile Advertising because it hasn’t been around for long. Most businesses aren’t sure how to use it, let alone where to start. When you browse for mobile tips and tricks on the Internet you will find various articles claiming to know it all. You might be skeptical about some of the things you read and hear, as you very well should be. Which information can you trust, and which are just the opinions of amateurs? The simple answer to all of this is to hire a specialist. It could be an advertising agency or a permanent employee who has expert knowledge on the subject. This person should be able to help you with various things, including how to discern between what works and what doesn’t. This will obviously help to safe you money because you don’t have to spend your marketing budget on figuring out how to use Mobile Advertising successfully. Apart from a person who is knowledgeable about these advertising methods, you also want a good graphics designer on your side. Mobile has limitations that desktop doesn’t have, especially when it comes the size of your display. It is absolutely crucial to use images and graphics correctly. Rather don’t try to do it yourself, or you will probably end up with ads that look anything but professional. Equally important, is your marketing messages. Once again, you have limitations when it comes to content. You can’t try to fit a whole essay into your ad, whether you are constructing a SMS or a banner ad. A...CNBCA: Africa’s mobile market is booming
Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...