Mass Airtime

Mass Airtime Campaigns are ideal to create general brand awareness and drive product sales through incentivising individuals to purchase a product or participate in a promotion. Participants will instantly be rewarded with airtime or promotional vouchers for following the campaign call-to-action. These campaigns have proven to be extremely successful and can be further enhanced with other below-the-line campaigns and strategies to provide even better results.

The promotion mechanics utilises mobile USSD technology, which is the most commonly used mobile mechanism for this, as well as a variety of similar mobile redemption promotions.

Benefits to your brand:

  • Increased product sales, usage and consumption
  • Interactive campaigning and research can be facilitated
  • Full logic engines are used to ensure optimised solutions
  • Different competition types can be catered for
  • Campaigns can be set to limit risk for the brand or advertiser
  • Across network airtime and promotional voucher availability
  • Improved data integrity and mobile business Intelligence
  • All participants can be rewarded with every interaction


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Find out more about mobile advertising

We help businesses, organisations and individuals from all over Africa and the Middle East with their mobile marketing. We would love to talk to you. Contact us today to find out more about our mobile advertising solutions.