Mass Airtime Campaigns are ideal to create general brand awareness and drive product sales through incentivising individuals to purchase a product or participate in a promotion. Participants will instantly be rewarded with airtime or promotional vouchers for following the campaign call-to-action. These campaigns have proven to be extremely successful and can be further enhanced with other below-the-line campaigns and strategies to provide even better results.
The promotion mechanics utilises mobile USSD technology, which is the most commonly used mobile mechanism for this, as well as a variety of similar mobile redemption promotions.
Benefits to your brand:
- Increased product sales, usage and consumption
- Interactive campaigning and research can be facilitated
- Full logic engines are used to ensure optimised solutions
- Different competition types can be catered for
- Campaigns can be set to limit risk for the brand or advertiser
- Across network airtime and promotional voucher availability
- Improved data integrity and mobile business Intelligence
- All participants can be rewarded with every interaction