Ideas for promoting SMS Marketing in-store

Ideas for promoting SMS Marketing in-store

One of the ways you can make your customers aware of your SMS Marketing campaigns, or get them to subscribe to your SMS list, is by promoting it in-store. Here are a few ideas on how you can do it successfully. Posters The first thing you need to do is make marketing material that are bold and in-your-face. You want your customers to see it everywhere they turn in your store. Use bright and beautiful colours and font that is easy to read. Next make sure that the copy contains all the info that a customer requires – it has to contain a strong call to action and instructions on how to sign up for your service. Find strategic locations in your store to place your SMS Marketing posters. Think about the journey your customer has to take from entering to exiting your store. Good examples are: At the entrance to your store. In the aisles. (Suspend it from the ceiling or paste it on the shelves) At the cash register. Till slips People often keep their till slips as proof of payment. Put a short message at the bottom of the slips with instructions on how to subscribe to your SMS Marketing. Make sure that the cashier points out the message to your customers. Wrappers and bags If you can put your logo on wrappers or bags, why not do the same with your promotional messages for mobile? In fact, any object that can be safely printed can serve as a vessel for your message – take a look at the things you use in your store every...
3 Keys to successful SMS Marketing

3 Keys to successful SMS Marketing

In SMS Marketing campaigns you obviously want to accomplish certain tasks or reach specific goals. These goals could be directly related to your customers or to your business itself. Apart from your brand’s own unique objectives, there are three keys you should try to hit every time. Permission and control A mobile device is part of the personal life of the consumer – hence the reason why people don’t simply give out their phone numbers to just anyone. Asking for permission to send messages to your customers’ phones is compulsory; just because you obtained a customer’s phone number years ago it doesn’t mean you can now simply start firing away with texts. But, it is just as important for your customers to see that you grasp this concept as well. That means not abusing the relationship with spam or unauthorized contact and giving them the control to unsubscribe from your marketing efforts at anytime. Relevancy and accuracy Your SMS Marketing needs to truly reflect the needs of your customers. And you only have a few seconds to make an impression. If you are sending texts for example that aren’t informative or don’t speak to the needs of the consumer, your customers will regard it as spam. Also, if the content of your marketing isn’t interesting or appealing, customers won’t bother to find out or more about your product or service. Convenience People regard their phones as “short cuts” to quickly obtain something they want – whether it is the ability to browse the internet on-the-move or to keep in touch with important people/ brands at the click of a...
What is the purpose of a Bulk SMS gateway?

What is the purpose of a Bulk SMS gateway?

From a personal point of view, forwarding a text message to 20 people doesn’t seem like a big deal. However, when companies use Bulk SMS they do it on a very large scale and that is why a gateway is needed. Companies sometimes send a hundred or even up to a thousand messages to their customers at the same time. That is a lot to handle for a single person with a single phone! Luckily, the Bulk SMS model was configured in such a way that a business can handle their mobile messaging without breaking a sweat. From computer to mobile A gateway is what allows you to send a message from your computer to the cell phones of your customers. So, instead of typing it on your own phone, you can do it from the comfort of your computer – a big convenience for those of us who struggle with those tiny mobile keypads. Plus, the gateway can handle a very large amount of messages at one time, so it is not like you have to retype messages or wait for one to go through before you can send the next one. And yes, it also eliminates the problem of employees scurrying around to find the company cell phone in order to get messages out. How does it work? Usually, sending Bulk SMS messages works something like this. You create your messages and your phone list in a document like Microsoft Excel. When you are ready to send your message, you can simply import all your data to the Bulk SMS gateway. From there you can choose what...
How the medical industry can make use of a SMS campaign

How the medical industry can make use of a SMS campaign

Communicating through texting can be used effectively in any industry. Why should the medical profession (private practices, clinics, hospitals etc.) invest in an SMS campaign? Texting today is a much faster and more effective way of getting in touch with patients. A person who is ill at home, work or on the road don’t necessarily have access to email. You might argue that a phone call is just as immediate, but it can be very disruptive to a patient who is trying to rest or feeling too sick to have a conversation. Texting can help patients and medical professionals to: Save time and money Increase service efficiency Improve service accuracy Exchange important information Stay in touch during critical times An SMS campaign can be used for: Data capturing: Misunderstandings happen frequently over the phone because people have different accents and some also suffer from speech and hearing problems. This often leads to inaccurate data capturing. However, allowing a patient to text their information eliminates misunderstandings and can be cheaper and less disruptive for both parties. Appointment reminders: Private practices lose loads of many every year due to patients not showing up for appointments. With a SMS Platform you can quickly send a reminder to a patient the day before their appointment, and they can also text you back to confirm, move or cancel. The sharing of health tips: Patients with chronic conditions and those who are going through a major medical trauma often need a little extra tender loving care when recovering at home. Texting can be used for instance to remind a patient to take their medication on time or...

8 secrets for a no-nonsense SMS Marketing campaign Part 2

In Part 1 we gave you four secrets to make any SMS Marketing campaign hassle-free. Today we will divulge four more secrets that marketers often miss the mark with. Make subscriptions easy You know that you need to permission from your customers to send them mobile messages. Marketers usually leave this one for last because it can be tricky if you don’t already have a loyal opt-in phone list. But take heart, there are two very easy ways you can achieve this. Let your customers text a keyword to you (you can use Premium SMS for this if you like) or let them submit their numbers via a web form. You can incentivise these subscriptions by providing access to exclusive info about your products/ services. Don’t rush it On average, a mobile user reads a text within 3 minutes of receiving it – unlike emails that can take hours or days to be opened. This statistic alone tells you that timing in your SMS Marketing campaigns are pretty important. It is not at all like a wedding invitation that you have to send two months beforehand – texts follow very much the “out of sight, out of mind” concept. In other words: don’t send your texts too early, but also not so late that consumers don’t have enough time to react on it. Understand what “exclusivity” means When we say that you want your customers to opt-in to your list because you want to offer them exclusivity, we don’t mean that you should exclude any other communication channels in your marketing toolbox. The more platforms you can use to...
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