by anton | Oct 22, 2014 |
Mobile isn’t something new – it has been around for some time now and continues to evolve. Mobile Advertising might still be a foreign concept for many brands, but you can use it to really hit home with your target market. Here is why. Mobile is the consumer’s new best friend. From a constant companion to a spiritual advisor, it allows people to socialize, live in the moment and have almost anything at their fingertips. It empowers people and let them do things that were previously only reserved for desktop computers or landline phones. There has been significant growth in four particular areas, according to a Mobile Research Whitepaper from SAY. They are: Media hub, life coach, shopping companion and personal assistant. This growth, naturally, opens up the way for brands to Advertise on Mobile. Media Hub: mobile is replacing traditional media for things like news and entertainment. 57% of people stream music on their phones and 63% watch or post a video on their handheld device. One in three people get the majority of their news on their phone. Partnering up with a media app for your ad campaign might just be a great idea. Life consultant: People use their phones to improve their lives with apps that can track their fitness, keep meeting notes or calculate their finances. If you can work around Mobile Advertisements promoting goal setting or creating awareness, you could have a winning combo. Shopping friend: Mobile enables consumers to browse for products/ services, read reviews, place an order, pay for their goods and even track their parcels. 53% of users between the ages...
by anton | Oct 17, 2014 |
From mundane text message to interactive images that explode like fireworks onto your phone’s screen – Mobile Advertisements come in different formats, each with their own pros and cons. How do you know which will work best for your brand? Mobile Search Ads The small size of the mobile screen will work in your favour if your ad is ranked number one or two on the page. The user will see those ads first and might not be bothered to scroll down and look at the rest. The only problem is, you have to be in those top positions. That means bidding on the right keywords for your brand. It will help if you include the location of your business in the keywords as well as in the copy of your ads – you will get less irrelevant clicks this way. These ads work well if you advertise locally and they have the potential to acquire a high amount of traffic. It could however get a bit expensive if you try to compete for keywords against larger companies. Mobile Display Ads In this case, the size of the mobile screen will work against you. Users might have trouble viewing the text in your ad if your Mobile Advertisement is too small. This begs the question if the click-results will be worth what you pay for. On the plus side: it is a better fit if you have a limited budget because it can be much cheaper than search ads. And you can make it much more visually appealing than just plain text. Mobile In-App Ads Placing an ad inside...
by anton | Oct 15, 2014 |
Just like traditional forms of advertising, Mobile Advertising also comes in different shapes and sizes. Do you go for bright and loud or simple and cheap? Before you choose the format of your ad, there are three important things you need to consider. Determine your objectives You can’t have an advertisement campaign without objectives. What are you hoping to achieve with your ad? Do you want to do a branding campaign that is more focused on awareness than sales? Or do you want performance campaigns that are aimed at acquiring leads or customers? Naturally, some ads will work better for branding campaigns while others will perform better if you are looking for sales. There are no right or wrong objectives, but there are right and wrong Mobile Ads. Don’t forget about your budget The more you want to put into your ads, the more it will probably cost. If you require graphics and sound, you will have to hire a graphic designer or professional branding company. If you are opting for Search Ads, you want to consult someone who has experience in Search Engine Optimization (SEO) and keyword research/ bidding. How much are you willing to spend on attractive or high-ranking digital ads? Your customers’ needs are very important You can spend all the time and money you want on Mobile Advertising. But if you don’t reach your customers or potential consumers, you are doing it all for naught. It is not about what you think looks or feels great – it is all about what your target market wants. Make sure the location of your ad is accessible...
by anton | Oct 10, 2014 |
It doesn’t matter if you are selling shoes or offering legal services. Your Mobile Advertising campaign should always have these four elements: value, relevancy, simplicity and honesty. Each and every brand always has the same thing to say: “Buy from me!” or “Choose my services!” It is the main purpose of marketing after all. Being successful, however, takes more than just pictures and words on a screen. It compels you to dig a little deeper to find your true brand voice, company values and make it part of your message. Adding value Why should consumers buy from you? What is in it for them? What makes you better than your competitors? Simply telling consumers to “order now” says absolutely nothing. Put the benefits of your product in your Mobile Ad and explain to consumers how it can add value to their lives. For example: “Our chairs are very modern” versus “Our chairs are so comfortable they will never experience back pain again.” Make it relevant How can you add more relevance to your message? Try to anticipate the consumer’s needs. For example: if you sell diet products, a consumer might find a few dieting tips in your ad very useful. Such an ad is more relevant to the user than one that simply has a picture of the diet products on it. And it goes hand-in-hand quite nicely with the value –adding element. Keep it simple Remember, the mobile screen has limited space. You want to say just enough to peak the user’s interest without writing a whole essay. They can always find more info or more pictures on...
