by anton | Oct 27, 2014 |
The relationship you have with your customers is what keeps your business going. Putting extra care into how you communicate with them should be one of your top priorities. That is why taking advantage of the products and services a Mobile Wasp like Integrat has to offer, can make your customer relations bloom. How can you do this? Keep your brand alive: Out of sight, out of mind. This doesn’t only ring true for love affairs, but for a brand as well. Sometimes you simply need to remind your customers that you are still in business. You don’t always have to do hard selling in your text messages. Send a friendly mobile message now and them to remind them of your business hours, how to get in contact with you, what is happening at your shop etc. Create your own grapevine: The wonderful thing about mobile communication is that most of the formats can be shared. Your customers can forward your messages to their friends and family, thus spreading the word without you having to do anything more or pay anything extra. Separate yourself from the pack: Use a Mobile Wasp’s services to show that you are different from your competitors by offering your customers more. More choices, more ways to get in touch with you and essentially more bang for their buck. For example: Give them super easy payment options like Premium SMS or Direct Operator Billing. Let them use SMS shortcodes to enter competitions or get answers to their questions almost instantly. Send them one-time passwords or login details via USSD messages that they can’t save on...
by anton | Aug 25, 2014 |
A Mobile WASP can offer you various mobile products and services for your business’s mobile communication. Why should you care to sign up with one? We can give you four excellent reasons! Mobile is the best thing since sliced bread Don’t take our word for it. Approximately more than 80% of all Africans own a cell phone. According to Yonder Media, there are about 20 million mobile phone users in South Africa with devices capable of accessing the internet. (The total mobile phone population is estimated at 33 million unique users.) The percentages of mobile penetration in our country is by far the highest in sub-Saharan Africa and compare very favourably with most other middle-income countries. Brands are jumping on the mobile marketing bandwagon Sure, not every single company out there are making use of cell phone marketing, but more and more brands are signing up with Mobile WASPS. Why? They are realizing that it adds value to their campaigns. They are hungry to communicate with their clients in a way that is effective, cheap and simple. Brands have even started to advertise on mobile channels like Mixit. According to the channel itself, their number of advertisers have doubled in last year alone; clearly this method is delivering positive results! Mobile provides various marketing opportunities Thanks to the Mobile WASPS, there are many mobile channels to choose from, and a variety of uses for every channel. From direct marketing and brand awareness to client relations and collecting payments, a business can make use of USSD, Premium SMS, Bulk SMS, Direct Operator Billing, mobile applications, mobile vouchers, automated voice messaging,...