Why Wholesale SMS can beat traditional media anytime

While both traditional and digital marketing methods have their time and place, Wholesale SMS messaging is hard to beat. It can bring something more targeted and specialised to your business. Why? It’s less “spammy” As a consumer, you can’t choose which ads should appear on the television, radio, billboards or in the newspapers and magazines. The same is sometimes true for email as well – somehow companies you have never heard of get hold of your address and send you a bunch of irrelevant emails. Ugh! But this is where marketing through Wholesale SMS is different. Because consumers have to opt-in to get a brand’s mobile messages, these same consumers are much more tolerant of your texts. They know they can opt out at anytime, so even your direct marketing attempts won’t be seen as spam. Clients WANT to hear from you  As we have mentioned, because clients subscribe to your SMS marketing, you know they actually want to hear from you. While they might overlook the everyday traditional stuff that the media throws at them, they won’t ignore your texts. Your brand won’t get lost in the white noise. This is also means that you will get value from engaging with your clients through Wholesale SMS. In other words: this medium is just as effective as it is inexpensive. A win for both you and your clients! It is trendy Sure, it is not like consumers have stopped paying attention to traditional marketing channels, but the younger target market especially is much more interested in mobile technology. The same is true for working professionals. These people are always...

Use Wholesale SMS to collect your payments

Are you still trying to get your payments from clients the paper-based way? Step into the 21ste century and use Wholesale SMS to easily send mobile statements right to your customers’ phones. If you have been relying on snail mail to communicate with your clients, the recent post office strikes must have been extremely frustrating. And who knows when (or how many times) it will happen again. The country’s electricity problems aren’t helping either, because emails and faxes can’t work without power. But there is no need to struggle and lose money and sleep because your statements, invoices or other documents don’t reach your clients in time. Wholesale SMS will take care of this in a way that is both cheap and very efficient. Customers on the lower end of the LSM scale might not always have access to emails. Those with browser capabilities on their phones are more likely to spend their money on airtime than data for browsing. Also, they often live in areas that don’t have a fixed address, making it difficult for them to receive any paper-based communication. Mobile communication benefits both the customer and the brand. Customers can receive their statements in a way that suits them best, and the business can have a better grip on their communication processes. Why waste money on printing and postage costs when Wholesale SMS is cheap and trackable? Yes, you can actually see if your customers are receiving your texts, unlike a letter in the mail. It also eliminates the human error factor – mail gets lost, addresses are written down incorrectly etc. If for some reason...

How hotels and lodges can utilize Wholesale SMS during the holidays

Is it your business to offer accommodation to holiday goers and tourists? Lodges, hotels and resorts can make use of Wholesale SMS to make their clientele’s stay a wonderful one. Start by listing all the things that people need or would like to know when going on vacation. You probably already have some info on your website about interesting places nearby to visit. But you can give them even more valuable information. Making the booking Text the caller a list of available rooms Send them a confirmation of payment received Send a list of items they have to bring along that you don’t supply (if any) How they can get hold of transportation if they don’t have their own (details of car hire services or cab companies) If you are in a malaria hotspot, send them a reminder to take preventative medication beforehand On the road: Anything can happen while you are traveling by car. You can get a flat tire or get into an accident. On the other hand, your vehicle also needs petrol and the driver needs to stretch his/ her legs regularly. This gives you the opportunity to use Wholesale SMS to text the following info to travellers: Directions to your lodge Petrol stations, tourist attractions and rest stops they can encounter along the way The contact details of emergency services in the vicinity While they are there A daily weather update in the early morning can help them to plan their activities for the day Ask local shops and restaurants in your vicinity to let you know of any specials they are running and forward...

4 Brilliant tricks to drive sales with a Bulk SMS campaign

A single SMS can’t say it all, but a Bulk SMS campaign can cover all your bases. One text message might not make a lasting impression, but with Wholesale SMS you can make a greater impact. How can you make use of multiple texts to create something awesome? Make it fun If you have video at your disposal, it is easy to give your product an edge. If your customers don’t own smartphones, images combined with text can be equally impactful. And if text is all you got? Then you will just have to be creative. Look to your brand’s logo, motto and values for inspiration. Be clever and quirky; make cool rhymes or striking similarities. You can even poke fun at your competitors (just don’t get into legal trouble) or tie it in with the latest happenings around the world (for example celebrity gossip, the antics of politicians or a change in the weather). Make it shocking Use Bulk SMS to give your customers something to think about. Make a statement like: “did you know, for the past five years nobody has made a change to (this product). You have been deprived of all the benefits of (this product) all this time. But not anymore. We have revamped it and made it so cool, even (a celebrity’s name) will love it.” Be bold! You want your customers to say: “Well thank goodness for (your brand)!” Talk about all the benefits Your product has a list of benefits, right? It isn’t wise to try and cram all those benefits into one SMS – it is just too much for...

Use wholesale SMS for internal communication

When people think of Wholesale SMS, they immediately assume it is for external purposes e.g. marketing and client communication. But did you know, it can be an effective internal communications tool as well? Employees are often swamped by email messages. Add to that the fact that they aren’t always at their desktop computer to check their messages because they are in meetings or offsite. This can result in info getting lost or delayed that could in turn affect productivity or the accurateness of your employees’ work. Using texting as a method of internal communication can help to deliver messages timely so your workers don’t miss out on important info – no matter where they are. With Wholesale SMS you can: Send meeting requests and reminders Seasonal greetings, birthday wishes and “get well soon” messages Schedule shifts and notify employees about shift changes Keep in touch with freelancers and remind them of deadlines Get information about clients to employees who are offsite. Consultants who are seeing clients at the latters’ office/ coffee shop might require relevant info from their office to proceed. Quickly reading a text can be considered less rude than taking a phone call during the conversation. Notify workers of emergency situations like a fire in the building. Give employees peace of mind that their vehicles are safe.  Let them know when they leave their vehicles’ lights on; if there is a threat of a hailstorm, or if someone damaged/ broke into their vehicle. Because SMS is virtually instant it is a great way to communicate with your employees on-the-go. With more and more people working from home...
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