How to impress your customers through Mobile Aggregation

Mobile Aggregation allows brands to combine mobile with things like marketing and advertising methods so they can give their customers a more satisfying experience. How can you make use of the services offered by a provider like Integrat? Outshine your competitors As inexpensive and easy it is to market via mobile, a lot of brands aren’t in the mobile game – either because they don’t understand it or they think that their customers won’t be interested. Do research on your competitors and find out if they are active on mobile – you can be sure not all of them are. There is a definite need amongst consumers to receive wireless communication from their favourite brands, so make use of the opportunity to sweep in and be the hero. Push your products and services It doesn’t matter if you want to drive consumers to your online business or your brick and mortar shop, Mobile Aggregation can help you to push your products and services. It doesn’t take much effort to write a mobile message and you can reach all of your customers at the same time – no matter where in the country they are. Build lasting relationships Of course, mobile communication isn’t about marketing alone. You can set up simple USSD menus for example that can function as a live consultant – customers can get answers fast or even order products from you. By making Mobile Billing an option, customers can pay you directly from their phones. And lets not forget that you can reward your customers for their loyalty with mobile vouchers. Make life easier for your employees...

Premium Rated USSD

Flexible, real time customer interaction Premium rated USSD for your business Premium rated USSD is a great new payment channel for your customers, and could be a brand new revenue stream for your business. The word “PREMIUM” in the mobile industry, refers to the rate / tariff that your subscribers pay in order to make use of your products or services. Premium rated USSD is initiated by the subscriber, and the subscriber is billed depending on the time spent on the USSD session. How does Premium rated USSD compare to Premium rated SMS? – It’s easier to use, as there are no keywords to remember. – Feedback to your subscriber is immediate. No more waiting for delayed messages. Another great advantage of Premium rated USSD is that it’s really easy to enable this, and there are no complex business rules and billing integration. As with standard USSD services, Premium rated USSD can be integrated into our Higate platform by making use of our SMPP or HTTP APIs. Please contact your account manager for more information on the different price bands that is available, as well as the costs & revenue options. Don’t get left behind, let Integrat (Pty) LTD help you and enable Premium USSD services...

5 Reasons why you should use a VAS aggregator

A VAS (Value Added Services) aggregator is usually a company that specializes in mobile related products and services for business. Why should you make use of such a company? We can give you (at least) five reasons. You can shape and mold their products You will be able to choose from a variety of cutting edge mobile products and services. But what makes it even better, is that you can use their products for a variety of things. Take a SMS platform for example. You can use it for hardcore marketing the one day and whish a customer a happy birthday the next. You can bend, mould and shape it to suit different needs on different occasions. It will streamline your business A VAS aggregator’s whole mission is to supply you with the mobile tools that will streamline your communication and marketing efforts with your own offerings. Part of the idea is also to make this as easy as possible for you and your employees to do so. Thus, their platforms and programmes are usually quite user-friendly. You get value for money Your company’s bottom-line is very important – you can’t afford to waste any money on expensive products that can’t deliver results. That is why a VAS aggregator has affordable packages that can suit different budgets. Plus, in comparison to other marketing methods, mobile is way cheaper than other forms of mass advertising. It will give you a competitive edge You can reach your customers anytime, anywhere. And we aren’t talking only locally, but even international as well. Think about it. An ad on the radio, a billboard or in...

FLEXIBLE – REAL TIME – INSTANT MESSAGING FOR YOUR BUSINESS

Unstructured Supplementary Service Data (USSD) A Hard working communication tool – straight forward without the glam of pretty pictures or elevator-type music.  Because it is so cheap and versatile, you can rest assured that you will get more bang for your buck. Clients aren’t always interested in unnecessary bells and whistles, but rather in a service or product that actually delivers on its promises.  Companies often stick to SMS messaging when doing something “PLAIN” for a promotion or customer service, because a few realise the true potential of USSD. The latter works great for customer service activities.  It allows a customer to interact with a business in real time and purchase items or obtain help via an easy-to-use menu.  While using one of these menu’s aren’t the same as talking to a live person, t is close enough to facilitate effective customer service. It can be used for a variety of services, for example: banking notifications, prepaid airtime purchases, answers to general FAQ s, checking a statement or balance, voting, polls, new services etc. You don’t need an army of customer care consultants at the helm.  In fact, Unstructured Supplementary Service Data menus are available 24/7 which means no overtime costs and no struggle with employee absenteeism.  Also, a great amount of callers can be serviced at once – your clients don’t have to wait in line for a consultant. BENEFITS OF USING USSD It’s so cheap and versatile Allows for Interaction with clients Run servey’s Cheaper than SMS for 2-way Transactions You can also send approximately 182 alphanumeric characters using USSD, while a SMS only allows for 1400...

Take advantage of what a Mobile Wasp has to offer

The relationship you have with your customers is what keeps your business going. Putting extra care into how you communicate with them should be one of your top priorities. That is why taking advantage of the products and services a Mobile Wasp like Integrat has to offer, can make your customer relations bloom. How can you do this? Keep your brand alive: Out of sight, out of mind. This doesn’t only ring true for love affairs, but for a brand as well. Sometimes you simply need to remind your customers that you are still in business. You don’t always have to do hard selling in your text messages. Send a friendly mobile message now and them to remind them of your business hours, how to get in contact with you, what is happening at your shop etc. Create your own grapevine: The wonderful thing about mobile communication is that most of the formats can be shared. Your customers can forward your messages to their friends and family, thus spreading the word without you having to do anything more or pay anything extra. Separate yourself from the pack: Use a Mobile Wasp’s services to show that you are different from your competitors by offering your customers more. More choices, more ways to get in touch with you and essentially more bang for their buck. For example: Give them super easy payment options like Premium SMS or Direct Operator Billing. Let them use SMS shortcodes to enter competitions or get answers to their questions almost instantly. Send them one-time passwords or login details via USSD messages that they can’t save on...

Is your Mobile Aggregation changing with consumer behaviour?

It is a fact: there is a shift in the way that consumers are using their mobile phones. As a business, you should change your Mobile Aggregation practises along with this if you want to stay on top of your game. The wireless handset has taken over the younger generation’s lives completely. Mobile phones are capable of integrating their entertainment, social interaction and even the way they look for work all in to one. No wonder that they are spending more time on their phones than on laptops or desktop computers. Where things really get tricky though is in the phone department.  Their phones have different capabilities, which entail different Mobile Aggregation abilities. It is safe to assume that the younger generation is leaning more heavily towards smartphones, although statistics show that South Africa has yet to catch up on the smartphone craze due to our economic climate. The fact of the matter however: as the phones become capable of doing more, your customers start to expect more from your brand. Some companies haven’t even realised the potential of mobile marketing yet and are still stuck in the old ways of communication. Others have embraced the digital world, but they aren’t alert to how quickly the environment changes – and they start to trail behind as well. Do you realise that while a consumer is watching television or reading a newspaper they always have one eye on their phone? In fact, it might even be the other way around. Consumers are so caught up with their mobile phones that other mediums become secondary. The good news for marketers is...
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