How to impress your customers through Mobile Aggregation

Mobile Aggregation allows brands to combine mobile with things like marketing and advertising methods so they can give their customers a more satisfying experience. How can you make use of the services offered by a provider like Integrat? Outshine your competitors As inexpensive and easy it is to market via mobile, a lot of brands aren’t in the mobile game – either because they don’t understand it or they think that their customers won’t be interested. Do research on your competitors and find out if they are active on mobile – you can be sure not all of them are. There is a definite need amongst consumers to receive wireless communication from their favourite brands, so make use of the opportunity to sweep in and be the hero. Push your products and services It doesn’t matter if you want to drive consumers to your online business or your brick and mortar shop, Mobile Aggregation can help you to push your products and services. It doesn’t take much effort to write a mobile message and you can reach all of your customers at the same time – no matter where in the country they are. Build lasting relationships Of course, mobile communication isn’t about marketing alone. You can set up simple USSD menus for example that can function as a live consultant – customers can get answers fast or even order products from you. By making Mobile Billing an option, customers can pay you directly from their phones. And lets not forget that you can reward your customers for their loyalty with mobile vouchers. Make life easier for your employees...

Is your Mobile Aggregation changing with consumer behaviour?

It is a fact: there is a shift in the way that consumers are using their mobile phones. As a business, you should change your Mobile Aggregation practises along with this if you want to stay on top of your game. The wireless handset has taken over the younger generation’s lives completely. Mobile phones are capable of integrating their entertainment, social interaction and even the way they look for work all in to one. No wonder that they are spending more time on their phones than on laptops or desktop computers. Where things really get tricky though is in the phone department.  Their phones have different capabilities, which entail different Mobile Aggregation abilities. It is safe to assume that the younger generation is leaning more heavily towards smartphones, although statistics show that South Africa has yet to catch up on the smartphone craze due to our economic climate. The fact of the matter however: as the phones become capable of doing more, your customers start to expect more from your brand. Some companies haven’t even realised the potential of mobile marketing yet and are still stuck in the old ways of communication. Others have embraced the digital world, but they aren’t alert to how quickly the environment changes – and they start to trail behind as well. Do you realise that while a consumer is watching television or reading a newspaper they always have one eye on their phone? In fact, it might even be the other way around. Consumers are so caught up with their mobile phones that other mediums become secondary. The good news for marketers is...

Mobile Aggregators, the time is now

Mobile marketing is no longer a form of marketing that is unheard of. This is good news for Mobile Aggregators who want to make a name for themselves in the industry. The thought that mobile phones didn’t even exist a few decades ago, is almost incomprehensible. Our lives are so intertwined with this technology that we simply can’t live without it anymore. Add the fact to it that people are creating more additional uses for it (other than making and receiving calls) and it is no surprise that the world has gone mobile crazy. Mobile Aggregators has the change to swoop in on the best, most innovative, mobile functions. Users are always scrambling for something new and fresh – thus, it could only be to your advantage to offer these products and services to your customers. If you need any more convincing, have a look at these stats from sendmode.co.za. The research was done on consumers in the UK, but it is should still be relevant to South Africans as well. The average consumer sends around 50 text messages a week. Depending on a few factors (the service provider, network etc.) the average delivery time for a text is under seven seconds. 57% of consumers were interested in signing up for brand’s SMS loyalty program and 90% of mobile users who participated in an SMS loyalty program felt they had gained value from it. This just shows how popular mobile messages are: 98% of text messages are read, compared to 22% of emails, 29% of tweets and 12% of Facebook posts. People are also more likely to click on...

Mobile television – a viable Mobile Aggregation idea

Another interesting trend birthed by the coupling of wireless handsets and mobile technology, is mobile television. The question: Are the Mobile Aggregation gurus onto something or not? According to a recent study (TV Untethered) in the USA – they are! The research uncovered that over 40 million consumers are imagery. After all, anything is possible with Mobile Aggregation. You can also be sure that television producers will take note of this as well and, just like web developers had to cater for the mobile community, they will do the same. Not to mention that this will create a brand new space for advertisers to dig into. If you are looking for a Mobile Aggregation Service provider, remember that Integrat is only a click...

The link between Mobile Aggregation, consumer behaviour and the Festive Season

The Holidays are a time for big spending. Now more than ever, consumers are turning towards Mobile Aggregation products and services to manage their festive shopping. The number of people using a mobile phone to search for and purchase products has boomed significantly. According to sparked.com, the percentage of consumers engaging happens when a consumer searches for the product at home first and then goes to the store to make an actual purchase. Needless to say, if your business is not present (and presentable) on the mobile web, you are going to miss out! For all your Mobile Aggregation needs, get in contact with Integrat right...
Page 1 of 3123