Why you should start with a mobile advertising campaign

Why you should start with a mobile advertising campaign

With millions of mobile devices being used in Africa and the world everyday, more and more brands are starting to increase their marketing budget to take advantage of mobile advertising. Mobile device usage is rapidly increasing by around 20-25% annually which means that there’s a very good chance that your advertising ads could be in front of a larger audience than now.

It’s a fact that businesses needs to start right now taking advantage of mobile advertising if you haven’t already so that you can have access to a larger segment of business while this is still relatively new to many. Here’s a couple of reasons why there’s no better time than now to start integrating a mobile marketing and advertising campaign with your business.

Tips to start with mobile advertising

It’s not expensive: You can create an awesome mobile banner or a simple but effective text message for far less money than what it costs for a print or television advertisement. By directing your marketing budget to focus on mobile advertising, you can target your specific audience directly by reminding them of your existence every time that they browse to a mobile website or use an app with in app advertising.

It’s effective: You can get a great return on your investment when joining a mobile ad network. Most of the time the analytics provided by these networks can enable you to optimise your campaigns to perform even better. With any new marketing campaign, test everything with enhanced split testing so that you can change your campaign so that you get the most out of it. This will give you a clear idea on how well your campaigns are performing. With billions of people all over the world using mobile devices to access the internet, there’s literally no shortage of people that can view your campaign.

Always on always connected: Often, it’s easy to let your inbox fill up with many unread emails. The same cannot be said about sms’s. It’s a fact that a mobile device is an always on always connected device. When you send an sms message to the recipient, there’s a good chance that they will open it as they are notified immediately when they receive a new text message. With this, make sure you are using great content in your sms campaigns so that the recipient can take the action you want them to take when they have read your sms.

Be short and sharp: Make a point to keep your mobile advertising campaign short and to the point. By doing this you will be able to find out quicker what works and what should be removed. You will also be able to keep your recipients engaged because they will know your messages aren’t spam. Never focus on promoting more than one product with any campaign to get the best return.

Mobile advertising might sound like it’s a latest buzz trend online, but it’s not going away anytime soon. If you are interested in staring with a campaign, contact us to provide you with a solution to drive qualified traffic to your business.

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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