Mobile advertising tricks you need to know about

If you want to make the most of your Mobile Advertising it is good to have a few tricks up your sleeve to ensure success. What should you be implementing into your strategy?

Adwords:

Don’t forget to opt into mobile if you are creating ads in AdWords. If you do, your ads will simply display better on a phone which will in turn be more pleasing to the mobile user.

Content:

  • When it comes to the content of your ads, don’t be shy to use terms that are directly related to the word “mobile”. It will indicate to your customers that you have optimized your site for mobile usage and they will be more prone to click.
  • Create immediacy with words that convey exactly that. Anything with words like “now” or “today” will inspire customers to visit your site today rather than tomorrow.

Mobile landing page

  • Your Mobile Advertising won’t truly boom unless you have optimized your mobile landing page. How can you do that?
    Too much text on a mobile page is cumbersome. Don’t make your readers scroll through paragraph after paragraph. Keep it short and sweet.
  • Don’t make your font too big or too small. You don’t users to zoom in or out of your page.
    Less is more, especially when it comes to loading time. Your page has to load in a few seconds or the visitor will drop off. Thus, don’t have anything unnecessary on your page or elements that negatively influence loading time.

Timing is important

Here is something few people know about Mobile Advertising.

According to Search Engine Land, people use their mobile rather than their computers before and after work. During the day, they spend more time on their computers. Thus, it would make more sense to run a mobile ad when mobile usage is at its peak. Also, buying behaviour increases as the day wears on, so rather go bananas with your ad spending in the late afternoon to the evening.

Contact Integrat right now for all your Mobile Advertising needs!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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