How to build your Mobile Advertising offer

by | Jan 12, 2015 |

Mobile Advertising is about more than just cool images or occupying a kickass space online. It has to offer the consumer a reason to take action and turn into a loyal customer. How can you accomplish this? Start with one offer Decide what you want to offer your mobile audience. It could be anything from a discount on a product to a membership subscription, the arrival of new stock or directions to your website. Whatever you choose, start out with one offer (e.g. “We have new jackets in stock. Order yours now”). Having only one offer will help you to nurture your Mobile Advertisement and make adjustments along the way. Maybe your customers aren’t that interested in your jackets and would rather hear about the shoes you have on sale. But you won’t know this if you have multiple offers in your ad. A single offer will help you to effortlessly monitor your ad and gauge consumers’ reaction to it. Multiple offers can be distracting and get confusing – for you and your potential customers. Juggling a number of offers at once could lead to advertisements that aren’t well thought out. It is better to have one offer that is a success rather than four that don’t deliver results. Always have a strong call to action The call to action in your Mobile Advertising tells consumers what you want them to do. (E.g. click here for more info/ place your order/ visit our website.) The stronger the call, the more likely consumers will feel compelled to follow it. Elements of a good call to action are: It creates a...
Reach your target audience with mobile advertising

Reach your target audience with mobile advertising

by | Jan 8, 2015 |

Did you know that mobile advertising is the only marketing medium that can directly reach your target audience anytime, anywhere? Your customers can be reached with an effective mobile campaign at home, at work or when they are moving around. This opportunity is massive and cannot be ignored if you are interested in marketing your business. Mobile text messages like SMS has a better open and read rate than email and because mobile devices like smartphones are personal, it’s the easiest and best way to start engaging with your target audience for your business. With a smart mobile advertising campaign you can reach millions of people in Africa alone as more people are using their mobile devices to connect to the internet than traditional connectivity means. For businesses, it’s important that you keep in constant contact with your customers as this could mean repeat business. How are you currently communicating with your customers and target audience? You can use an email list and email them with special offers, coupons or discounts, but with all the competition floating around, it’s time to seek new ways of advertising your business and mobile could be your gateway to give you more access to your target audience. Why mobile advertising? Always on, always available: Your mobile device never leaves your pocket and it’s always on and always connected. It’s a direct link to your target audience. Connect directly with your customers: You can connect directly with your target audience as they take their mobile devices everywhere they go. This can be a great method when you integrate mobile advertising with your current customer service...

Tips for Mobile Advertising beginners

by | Jan 5, 2015 |

So you have decided to try out Mobile Advertising for your business. Excellent choice! Now you are probably wondering how to navigate the mobile scene. We have a few tips that will make this easier for you. Know the basics ad options A mobile ad can consist of text alone or you can combine it with images and even sound. Text based ads will work on all mobile devices while those with pictures and jingles might only work on smartphones. An ordinary text ad looks a lot like the pay-per-click ads that normally appear on the top of a search page. An image ad is similar to a web-based banner ad that contains an image and is clickable. Know your brand and target market Your target market is always on the move – keep that in mind when designing your Mobile Advertising campaigns. You have to know the correct times to let your ad fly if you want to get maximum exposure. E.g. you will advertise dinner specials in the afternoon rather than in the morning when people are still thinking about lunch. Choose the right mobile ad network A mobile ad network is the platform you use to run your advertisement. Different networks will offer different options, so it is important that you choose the one best suited to your company’s needs. Some of the popular ones are: AdMob, Google Mobile Ads, InMobi, Jumptap, Mojiva etc. Compare things like their payment methods, capabilities and features, and scheduling options to find your perfect partner. Know the different payment methods There are different ways for you to cover the costs...

What to do with your Mobile Advertising call to action Part 2

by | Dec 26, 2014 |

Having a call to action in your Mobile Advertising is a must, but having the right one is even more important. The internet makes it possible to get more creative with your instructions than traditional advertising methods because it allows us to share content more easily. So, what can you direct mobile users to do? Visit your website This is probably the most popular call. If you have an online store on your website – even more so! Your website functions as your company’s central point of contact and contains all the info a consumer needs to get in touch with you. So instead of wasting your limited ad copy on all your contact details, simply refer consumers to your website. Watch your YouTube Video Having a YouTube video that describes/ demonstrates your products or services is an excellent marketing method. People love visuals! You can even take your television ad and easily upload it to YouTube. Put a link to your video in your Mobile Advertisement for an impressive call to action. Follow you on Social Media Social Media is a great platform for customer relations as well as marketing and research initiatives. But, people can be lazy and they don’t necessarily want to search for your channels or retype a URL they found somewhere. Take them directly to your channels by supplying the links to your accounts in your Mobile Advertising copy. Supplying it via SMS also creates an opportunity for an existing customer to forward it to a friend who is not yet a follower. Install your app Mobile applications can help to make a website...

What to do with your Mobile Advertising call to action Part 1

by | Dec 24, 2014 |

All marketers know that an advertisement (no matter if it is printed, on the radio, appears on television or the internet) always has to have a call to action. How does it work if you have chosen Mobile Advertising? Can you do more with your call to action, or are you limited to a few standard choices? Let’s talk first about what a call to action is. In a nutshell, it is the instruction you give a viewer or listener at the end of your ad. This instruction tells the consumer what you want them to do: call you, go to your website or visit your shop/ offices. You want the action to compliment your ad and, of course, it has to make sense. For example: if you have an in-store promotion, you would encourage consumers to “get to XYZ grocer right now” instead of having a line such as “have a look at our cool photos on Facebook.” Your company’s Facebook photos might gain you more Social Media followers (not the aim of your ad) but it won’t encourage people to rush to your shop to buy products. That is why it is important that your advertisement’s call to action is a true reflection of what you want to achieve. The next question is: what can you do when it comes to Mobile Advertising? What can you instruct consumers to do? The good news is: you can do more than you can with traditional advertising! The sharing of links in particular can make your mobile ads unique. Think about it: brands rarely share links in traditional ad copy...