Just like traditional forms of advertising, Mobile Advertising also comes in different shapes and sizes. Do you go for bright and loud or simple and cheap? Before you choose the format of your ad, there are three important things you need to consider.
Determine your objectives
You can’t have an advertisement campaign without objectives. What are you hoping to achieve with your ad? Do you want to do a branding campaign that is more focused on awareness than sales? Or do you want performance campaigns that are aimed at acquiring leads or customers? Naturally, some ads will work better for branding campaigns while others will perform better if you are looking for sales. There are no right or wrong objectives, but there are right and wrong Mobile Ads.
Don’t forget about your budget
The more you want to put into your ads, the more it will probably cost. If you require graphics and sound, you will have to hire a graphic designer or professional branding company. If you are opting for Search Ads, you want to consult someone who has experience in Search Engine Optimization (SEO) and keyword research/ bidding. How much are you willing to spend on attractive or high-ranking digital ads?
Your customers’ needs are very important
You can spend all the time and money you want on Mobile Advertising. But if you don’t reach your customers or potential consumers, you are doing it all for naught. It is not about what you think looks or feels great – it is all about what your target market wants. Make sure the location of your ad is accessible to them and that the content is appealing.
Companies are often so excited about their digital marketing campaigns that they forget one very simple question. Are your customers even mobile savvy? Don’t simply assume they are – some target markets only have a basic understanding of the mobile internet or phones with limited capabilities. Do thorough research before you spend your money on ineffective ads.
In the next blog post, we will take a look at how to choose between different Mobile Advertising formats for your business.