Why brands can hit home with Mobile Advertising (Part 1)

Mobile isn’t something new – it has been around for some time now and continues to evolve. Mobile Advertising might still be a foreign concept for many brands, but you can use it to really hit home with your target market. Here is why.

Mobile is the consumer’s new best friend. From a constant companion to a spiritual advisor, it allows people to socialize, live in the moment and have almost anything at their fingertips. It empowers people and let them do things that were previously only reserved for desktop computers or landline phones.

There has been significant growth in four particular areas, according to a Mobile Research Whitepaper from SAY. They are: Media hub, life coach, shopping companion and personal assistant. This growth, naturally, opens up the way for brands to Advertise on Mobile.

Media Hub: mobile is replacing traditional media for things like news and entertainment. 57% of people stream music on their phones and 63% watch or post a video on their handheld device. One in three people get the majority of their news on their phone. Partnering up with a media app for your ad campaign might just be a great idea.

Life consultant: People use their phones to improve their lives with apps that can track their fitness, keep meeting notes or calculate their finances. If you can work around Mobile Advertisements promoting goal setting or creating awareness, you could have a winning combo.

Shopping friend: Mobile enables consumers to browse for products/ services, read reviews, place an order, pay for their goods and even track their parcels. 53% of users between the ages of 18 – 24 have made use of some form of mobile billing or transactions.

Personal assistant: Phones better people’s lives overall. It helps them to take on work from home and do personal tasks quicker. It just makes managing your professional and private life a little easier. And where there are websites or apps that can help facilitate this, there is an opportunity for advertising.

What implication will all of this have on brands and consumers? Don’t miss Part 2 of our blog!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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