Increase your brand reach with mobile advertising

Increase your brand reach with mobile advertising

by | Jan 28, 2015 |

It’s 2015 and a fact that digital advertising is the future of growth for any business that are looking to increase their brand awareness online. Online advertising is busy overtaking traditional advertising methods and with huge advantages such as easier segmentation, targeting and measuring ROI, it’s here to stay. Another medium that is starting to emerge is mobile advertising. This is a method of advertising via mobile devices where smart phones are mainly targeted but tablets also fall in this category. While mobile marketing is still relatively new especially in African and Middle East markets, due this mediums versatility, it’s in the pipeline to happen soon. The uniqueness of mobile advertising is it’s reach with the proliferation of lower-priced mobile phones and tablets entering the market. Mobile and tablet usage is growing globally and there’s no sign of it stopping anytime soon which makes these devices and an integral part of marketing especially if you are in a competitive market. Benefits of mobile advertising Reach: The reach of advertising via mobile is huge as more people are starting to access the internet from their mobile devices. Taking advantage of this now will definitely give your business an edge as this is not stopping anytime soon. The easiest method of mobile advertising is running SMS marketing campaigns where you can send uniquely crafted short messages to a list of users. The open rate of SMS is high as people will instantly receive a notification that they have received a new SMS. Save money: With any marketing campaign, the costs involves always plays a big role. With mobile advertisements you can cover...
4 Tips for developing content for your Mobile Advertising

4 Tips for developing content for your Mobile Advertising

by | Jan 20, 2015 |

Your Mobile Advertising content has to say something; something more than simply “click here” or “visit our website”. Generic or useless content won’t grab attention or generate clicks. Here are 5 tips for developing “not so boring” content. Get with the trends People like to follow trends, whether it is celebrity gossip or the top news headlines from around the world. Using these trends in a humorous or clever way in your copy will create a buzz around your brand and make your ads catchy. An excellent example of a brand that combines trends with advertising is Nando’s. Consumers are always wondering what this brand will do next because Nando’s have created that expectation amongst their followers. Strive for this with your Mobile Advertising as well. The moment people start turning to your brand and asking what you will do next, you know that you have struck gold! Make your headlines catchy When you scroll through news copy you only want to read the articles that are interesting to you. You pick those articles by clicking on the headlines that grab your attention. Do the same with your ad copy – make your headline killer so it will reel mobile users in. Research your competitors Researching your competitors might not be the most exciting thing to do, but it will show you what works and what doesn’t. Have a look at the keywords they are using and the image they are projecting towards consumers. Are they hitting home with their Mobile Advertising? Would you have reacted on their advertisement if you were a potential client? Always have a call...
Two ways mobile advertising can benefit your business

Two ways mobile advertising can benefit your business

by | Jan 16, 2015 |

The mobile buzz that is trending at the moment provides massive opportunities for businesses that want to engage with their target audience via mobile advertising. Mobile devices are so much more than just a plain old device used for calling and sending messages. It’s now an integral part of our daily lives and always present. Have you noticed how panic stricken you get when you leave your mobile phone somewhere? This makes it the perfect medium to target. The always on, always connected device. The opportunities to tap into this always present medium is past huge. It’s massive and really a no brainer for smart marketers. How can you you use mobile advertising in your current marketing campaigns to take advantage of the always on always present device? Target people in buy mode: Since people are carrying their mobile devices everywhere it could be very influential when people are in buying mode such as in a store. By using specific location based protocols, you can reach people when it matters the most – when they are making the final decision. This could be in the form of mobile coupons or vouchers. Target video: The growth of mobile video is staggering with all the movie trailers, music videos and trending videos doing the rounds. There is an inventory increase in mobile video and something you shouldn’t ignore. Target people directly while they are browsing and watching videos on YouTube and other video related websites. Staying up to date to all the changes in the mobile industry is a requirement if you want to stay the leader in your field. Take...
Opportunities with mobile advertising

Opportunities with mobile advertising

by | Jan 14, 2015 |

Around Africa mobile advertising campaigns and strategies are increasingly being implemented by small and large businesses due to its effectiveness. SMS marketing is a great method that is used for brand awareness campaigns and is used by many advertisers and brand owners for engagement. This way of marketing is one of the fastest and easiest methods to market your brand message to targeted demographics. In Africa and around the globe the mobile adoption rate is tremendous. Almost everyone has a mobile device that can connect to the internet and in countries such as Nigeria, many people have more than one handset. Every year new and better handsets are released and if you think this is just a trend that will fade, think again. The mobile craze is here to stay and it’s not used just for a simple telephone anymore. It’s a complete communication device that is always connected and always on.  Take advantage of mobile growth by utilising these mobile device as advertising medium. Target apps with mobile advertising With mobile advertising you are not just restricted to SMS marketing, but can also target specific apps that are featured on smartphones. People are using their mobile handsets for more than just talking and music, games, videos and various social networking apps are used daily on these devices. Did you know that you can reach your target audience at the right time when they are using their mobile device? To get this right, mobile advertising agencies such as InTarget can help you with your marketing message so that it can yield the best results. These messages are are powerful and influencing enough to motivate the recipients...
Reach your target audience with mobile advertising

Reach your target audience with mobile advertising

by | Jan 8, 2015 |

Did you know that mobile advertising is the only marketing medium that can directly reach your target audience anytime, anywhere? Your customers can be reached with an effective mobile campaign at home, at work or when they are moving around. This opportunity is massive and cannot be ignored if you are interested in marketing your business. Mobile text messages like SMS has a better open and read rate than email and because mobile devices like smartphones are personal, it’s the easiest and best way to start engaging with your target audience for your business. With a smart mobile advertising campaign you can reach millions of people in Africa alone as more people are using their mobile devices to connect to the internet than traditional connectivity means. For businesses, it’s important that you keep in constant contact with your customers as this could mean repeat business. How are you currently communicating with your customers and target audience? You can use an email list and email them with special offers, coupons or discounts, but with all the competition floating around, it’s time to seek new ways of advertising your business and mobile could be your gateway to give you more access to your target audience. Why mobile advertising? Always on, always available: Your mobile device never leaves your pocket and it’s always on and always connected. It’s a direct link to your target audience. Connect directly with your customers: You can connect directly with your target audience as they take their mobile devices everywhere they go. This can be a great method when you integrate mobile advertising with your current customer service...
Mobile banner advertising for smartphones in 2015

Mobile banner advertising for smartphones in 2015

by | Jan 6, 2015 |

It’s 2015 and businesses that are looking for better brand exposure and to grow their customer base will most likely discover mobile advertising. This advertising medium is similar to online advertising with the exception that it’s for the mobile market. It makes sense for businesses to start with a mobile advertising campaign because they are targeting the always on, always connected device. It’s a massive industry as more people are accessing the internet from their mobile devices than traditional desktop connectivity. It will be foolish to miss this opportunity to tap into such a large global market. There are many mobile advertising channels that you can choose from and when it comes to marketing to specific mobile devices, targeting smartphones is a great choice. Even though the adoption rate of smartphones in Africa is nothing compared to the USA and some countries in Europe, it’s still a massive base you can target in Africa. Smartphones are intuitive mobile devices that allows the user direct interaction with all the functionalities of the device. This means that these devices are not only used to send text messages and make phone calls, but used to download apps, surf the web, play games, listen to music, watch videos and engaging with their social circles. By taking advantage of mobile advertising on smartphones, you can basically take advantage of delivering your brand message directly to people when they are using their mobile devices – which is always. Banner advertising on smartphones It’s a fact that smartphones handle banner ads in a great way and this is an awesome advantage for brands that want to use banner ads...