Two ways mobile advertising can benefit your business

Two ways mobile advertising can benefit your business

The mobile buzz that is trending at the moment provides massive opportunities for businesses that want to engage with their target audience via mobile advertising. Mobile devices are so much more than just a plain old device used for calling and sending messages. It’s now an integral part of our daily lives and always present. Have you noticed how panic stricken you get when you leave your mobile phone somewhere? This makes it the perfect medium to target. The always on, always connected device.

The opportunities to tap into this always present medium is past huge. It’s massive and really a no brainer for smart marketers. How can you you use mobile advertising in your current marketing campaigns to take advantage of the always on always present device?

Target people in buy mode: Since people are carrying their mobile devices everywhere it could be very influential when people are in buying mode such as in a store. By using specific location based protocols, you can reach people when it matters the most – when they are making the final decision. This could be in the form of mobile coupons or vouchers.

Target video: The growth of mobile video is staggering with all the movie trailers, music videos and trending videos doing the rounds. There is an inventory increase in mobile video and something you shouldn’t ignore. Target people directly while they are browsing and watching videos on YouTube and other video related websites.

Staying up to date to all the changes in the mobile industry is a requirement if you want to stay the leader in your field. Take advantage of mobile advertising and start your mobile marketing experience the right way by targeting the right people at the right time when they are willing to part with their money. Mobile advertising isn’t just a buzz that will fade away. Look around you. Is it really going to disappear?

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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