by anton | May 28, 2015 |
Your Mobile Advertising campaign needs a set budget and timeframe for it to be successful. These two components often go hand-in-hand because the one can directly influence the other. What should you know to get you started? Keep it small You don’t need over-the-top budgets or extensive timeframes to make your Mobile Advertising campaigns work. Smaller, personalized campaigns that only focus on customers who will actually buy from you, will be more beneficial to your business’s bottom line. Unlike traditional forms of marketing, the “go big or go home” motto doesn’t necessarily apply here. Know what your cost drivers are Get a list together of all the things that you have to budget for during your campaign. Once you know what they are, you can start shopping around. The three most important cost drivers are: Payment for a marketing team/ agency: If you don’t have your own marketing team, you will need people to produce content, implement the strategy, monitor the progress and provide feedback on the results you achieved. The cost of your mobile platform: If you are using text messaging, you need to know how much each SMS will cost you. Or if you are using mobile display advertising, you need to budget for the costs of clicks/ views or the hosting of your ad. The length of your campaign: The length of your campaign directly influences the cost of it. The longer the campaign, the more content you have to produce and the higher the cost of your mobile platform will be. Goals can determine timing A Mobile Advertising campaign always has one or more goals....
by anton | May 27, 2015 |
If you want to create an effective Mobile Advertising strategy, you need to know a little something about your customers. But how can you make sure you don’t get lost in all the data and stats and end up failing? Determine the most popular device You have heard this before – your website needs to be mobile friendly and responsive if you want to make a good impression on your customers. But hold on, not every consumer owns the exact same device, and not every device has the same functionality. An advertisement that looks good on a tablet for example, might not look so impressive on a smaller phone. What do you do? Find out what the most popular device is that YOUR consumers are using – not what people around the world prefers. Cater for the unique needs of YOUR customers and they will love you for it. Know how your customers think The customer journey is super important in the world of Mobile Advertising. You need to know things like: how and where people click, which page on your website they like to see first, if they view your Facebook page before making a final purchasing decision etc. Track the journey your customer embarks on from start to finish so you can use this data to create the best experience possible for them. If you can give achieve this, you will receive more follow-throughs on your digital advertisements. And your customers will forget all about those other mobile sites that aren’t up to your standards! Keep your data in context When marketers see that they have a...
by anton | May 12, 2015 |
If you want to create an effective Mobile Advertising strategy, you need to know a little something about your customers. But how can you make sure you don’t get lost in all the data and stats and end up failing? Determine the most popular device You have heard this before – your website needs to be mobile friendly and responsive if you want to make a good impression on your customers. But hold on, not every consumer owns the exact same device, and not every device has the same functionality. An advertisement that looks good on a tablet for example, might not look so impressive on a smaller phone. What do you do? Find out what the most popular device is that YOUR consumers are using – not what people around the world prefers. Cater for the unique needs of YOUR customers and they will love you for it. Know how your customers think The customer journey is super important in the world of Mobile Advertising. You need to know things like: how and where people click, which page on your website they like to see first, if they view your Facebook page before making a final purchasing decision etc. Track the journey your customer embarks on from start to finish so you can use this data to create the best experience possible for them. If you can give achieve this, you will receive more follow-throughs on your digital advertisements. And your customers will forget all about those other mobile sites that aren’t up to your standards! Keep your data in context When marketers see that they have a...
by anton | Apr 23, 2015 |
You have a killer Mobile Advertising campaign that ticks all the boxes, but for some reason consumers are falling off your website before making a purchase. Hmmm. Have you had a good look at your mobile website? Does it tick all the boxes as well? It happens to the best of marketers. They get so caught up in the thrill of creating a killer Mobile Advertisement that they never stop and look at the condition of the “shop.” Let’s take a look at the five most common mistakes that are actually scaring your mobile customers away. Your site takes forever to load: If for some reason your site is testing the patience of consumers, they will simply move on and forget about you. People use their mobile devices on the go and thus expect the same speed and urgency from your brand. Your site isn’t optimized for mobile: Trying to operate a website on small phone that hasn’t been optimized for mobile, will drive any person mad. You don’t meet consumer expectations: Let’s say your Mobile Advertisement is about a new product. When the consumer clicks on the ad, he expects to be taken to your product page. If he lands on an entirely different page, he might not even be bothered to browse through your site anymore. Your graphics are mediocre: Now it’s true that the size of the mobile screen doesn’t allow for big, “in your face” images. But if the quality of the graphics is bad, or if the user has to click and zoom to see anything, you won’t make a very good impression. Your site...
by anton | Apr 22, 2015 |
Are you considering Mobile Advertising for your business, but you aren’t sure if your customers will give it the thumbs up? We can give you 4 reasons why they will love it! It’s fast Few communication channels can reach customers as fast as mobile can, because people always carry their phones with them wherever they go. Add to that the “you saw it here first” factor, and customers will only be too happy to receive your messages. What do we mean by this? If you can promise your mobile customers that they will be the first to hear about your special offers before you put it on flyers/ in the newspaper/ on the radio, they will most definitely jump at the chance for this privilege. It’s simple Everybody knows how the basics of a handset work, which means they will have no trouble understanding Mobile Advertising. Take a SMS for example: people use this on a daily basis to communicate with their loved ones, so they will have no problem opening, reading or responding to your text. The same is true for internet browsing. People know they have to scroll and click, so they will know what to do if they see your mobile display or video ad. It’s fun After a while, all traditional ads start to look the same. Consumers get bored very quickly and they hunger for fresh, exciting content. Loyalty programs, mobile vouchers, sound clips, mobile competitions and surveys, high resolutions images and pin-point messages are all tools in your Mobile Advertising arsenal that you can use to deliver unique communication pieces. It’s interactive From...
by anton | Apr 21, 2015 |
Measuring your success In the last phase of your Mobile Advertising campaign planning you need to focus on measurement. This step is often included as an afterthought or only considered important when the boss starts asking for sales figures. But, there is no pushing “play” if you don’t complete every phase of your planning. To quickly recap, you have already completed these steps: Setting objectives Identifying your target market Choosing your advertising platforms and support media Putting a budget in place Setting dates for the start and end of the campaign as well as a schedule Planning the content of your messages Choosing who will be responsible for production and execution You probably can’t wait to get that first communication piece out to your target market and see all your hard pay off. But how will you know if you are indeed successful with your Mobile Advertising? Depending on the marketing platforms you chose and your objectives, you will have different tools available to measure the effects. It isn’t always just about an increase in the number of products that you sell. Things that you could look at for instance are: The number of clicks, impressions, downloads or views of your Mobile Advertisement The reaction of your social media community: an increase or drop in followers, the number of times a post was liked or shared, comments and mentions. The number of customers who signed up or opted-out of your subscription list Conducting polls/ surveys to obtain the opinion of your customers Tip: Don’t only have metrics in place to measure the end of your campaign; you need to...
