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Everything about Mobile Advertising!

Part 2: How to start a Mobile Advertising Campaign

Dates and costs: In Part 1 of starting your Mobile Advertising campaign we looked at important decisions you have to make before you can even begin your planning. Let see what should happen next. Getting your advertisement onto mobile will require resources, time and money for a variety of things. Some marketers only have their eye on the cost of sending a text message and forget that other stuff needs to happen in between. Where do you start? Decide on launch date When are you launching your campaign? The length of your campaign will determine how many messages you need and for how long you need to display these messages. For example: a Mobile Display ad that runs for two weeks will obviously be cheaper than one that runs for two months. Don’t forget to set a deadline for your Mobile Advertising material to be ready or you might have to postpone your campaign. Campaigns that are centred around specific dates (like Valentine’s Day for instance) could totally fall apart if your messages aren’t timely. Set a budget and calculate the costs Different advertisements have different costs, so make sure you select the type of ad and payment options that work for you. Remember to factor in the cost of your support media as well. The other cost related to Mobile Advertising, is the production. If you are constructing a Voice Ad, you will need voice talent. If you are making a Mobile Display Ad, you will need a graphic designer and copywriter to make it look good. After you have worked through your budget and schedule, you might find...

Part 1: How to start a Mobile Advertising Campaign

Get the basics right. Developing a successful Mobile Advertising campaign doesn’t simply happen overnight. It takes step-by-step planning and careful execution. Want to know how? We will guide you through a series of steps in the coming week! The Four Key Questions You should always answer these four questions before you can start your planning. What are my objectives? Decide what you want to accomplish with your campaign. E.g. I want to sell 1000 Smartphones. When will the campaign start and stop? It’s pretty obvious that your campaign can’t go on forever. The length of the campaign will also be a big factor in calculating the cost and resources you will need to achieve your goal. Who is my target market? Knowing who your audience is, will determine your approach to your campaign. What will be appealing to this kind of target market? What images do they find attractive and what kind of lingo do they use? You don’t have to narrow it down to a tee, but don’t be too vague or you will miss the mark. What platforms am I going to use to support my campaign? Mobile Advertising is a great tool marketing tool on its own, but spreading your message across multiple platforms will help to extend your reach and prove enhance your credibility. Decide on an approach Now that you have answered the above questions, it is time to get into the nitty-gritty of planning your campaign. Next you need to decide on an approach – do you want to “push” or “pull”? Push Marketing means that you push information to your customers and cross...

What can I do with USSD Push?

Unstructured Supplementary Service Data (USSD) Push messages can be used to convey various types of information to your customers in the blink of an eye. Much like SMS, USSD Push messages are sent in plain text to a recipient’s mobile handset. You can use it to communicate with your customers (or even your employees or stakeholders) about absolutely anything. For example: A promotion or special offer A onetime pin or password Relevant company news (the company reached its sales target, you received a big investment, new stakeholders are joining the team, the company is relocating etc.) Directions to your social media pages or website Important info about your products and services (shipment dates, shift schedules etc.) Unlike an SMS, these messages can’t be saved to the recipient’s phone. How is this useful? Take the onetime pin for example – this is sensitive info that the recipient doesn’t want to store on his phone in case his phone ever get’s stolen. In other words, having the message disappear automatically after reading, provides the customer with an extra measure of security. Because the customer can just click the message away without reading it, some customers find this communication method less invasive when compared to actual phone calls. Some of the advantages of USSD Push are: It puts the focus solely on your message – no pictures or jingles It is a very cheap method of customer communication It all happens in real-time It is fast and can reach your customers wherever they are All handsets are capable of receiving these messages It is a point of contact that you can use...

How Mobile Advertising and email can work together

Marketers often make the mistake of thinking that they should stick to one communication/ marketing channel alone, when in fact a combo of channels provides better result. One such an effective partnership is Mobile Advertising and electronic mail. Brands have been using email for anything from direct advertisements to newsletters and various forms of customer service. The biggest advantage of email is the fact that you have no limitations when it comes to content – unlike a SMS that can only take 160 characters. Even though email might not be as popular today as it was a decade or so ago, there are still certain situations where an email message is more fitting than a phone call or even a text. But, no communication channel should exist in a silo, especially not if you want to grow your customer base. Getting customers to sign up It doesn’t matter if you want customers to opt-in to your mobile contact list or subscribe to your eNewsletter – you can cross your channels to achieve both. Use Mobile Advertising to send customers a link to a subscription form for your newsletter on your website. Or, send them a text containing a SMS Shortcode and keyword they can use to instantly submit their email address. When it is time to gather mobile numbers, send customers an email containing instructions for opting in to your mobile list. Getting people to give their phone number away is much harder than obtaining their email address. The reason for this is simply because mobile phones are much more personal to consumers. Unwanted emails are after all much...

3 Mobile Advertising habits you should adopt immediately

The world of Mobile Advertising can be fast and furious – you need to be on top of your game at all times and have the ability to think like a pro. Sounds like a tall order, right? Not if you adopt the following five habits, starting today! Stop being scared of mobile When the team comes together to discuss marketing strategies, Mobile Advertising always gets mentioned last and it seems like nobody really wants to take ownership of it. You will get excuses like: “let’s just stick to our newspaper ads and billboards because it has worked for us in the past.” No more – it is time to give mobile the attention it rightly deserves. Break through the marketing “silos” and make mobile a big part of the consumer journey. You will get no better marketing team player than an always-on communication platform! Ask not what it can do for you There is no need to justify spending some of your marketing budget on mobile. Stop asking what mobile can do for you and rather start asking how you can get the most out of it. Research on mobile brand communication has already been done and there are some very cool facts out there about the behaviour of the mobile consumer. Use this to your advantage. Also, it is an excellent idea to partner up with a Mobile Advertising agency. These agencies usually already have the expertise and know-how in place to help make your campaign a success. Follow the leaders Instead of raking your brain trying to come up with a unique Mobile Advertising concept, take...

Mobile Advertising: New versus old customers

When running a Mobile Advertising campaign to attract new customers, you always run the risk of losing the old ones, especially if your campaign is aggressive. What can you do to make sure you don’t scare your current customers away in the process? Focus on quality over quantity You can still push your mobile messages without spamming your customers. The secret is to go for quality over quantity. Make sure your communication contains info that is useful and relevant and that this info can somehow better the lives of your customers or benefit them in some way. Make use of different Mobile Advertising platforms Don’t try to rely for example on texting alone. Spread your messages out across several digital channels. Have a Mobile Search Ad, a Mobile Banner Ad, Mobile Text Tags and Voice Ads, mobile videos, in-app advertisements, Facebook and Twitter ads etc. You will reach more customers this way, but most importantly, your current customers won’t feel like they are getting hammered on the head with your mobile messages. Make it worth their while Whenever you are developing a Mobile Advertising campaign, you should always ask yourself what is in it for the customer, because that is the exact question they will be asking when looking at your message. Whenever there is some kind of a reward involved, people don’t mind hearing from you a bit more than usual. Give customers a voice Consumers like to voice their opinion, but they love it even more when your brand listens. When your Mobile Advertising campaign is over, ask your customers for feedback – you can text them...

8 secrets for a no-nonsense SMS Marketing campaign Part 2

In Part 1 we gave you four secrets to make any SMS Marketing campaign hassle-free. Today we will divulge four more secrets that marketers often miss the mark with. Make subscriptions easy You know that you need to permission from your customers to send them mobile messages. Marketers usually leave this one for last because it can be tricky if you don’t already have a loyal opt-in phone list. But take heart, there are two very easy ways you can achieve this. Let your customers text a keyword to you (you can use Premium SMS for this if you like) or let them submit their numbers via a web form. You can incentivise these subscriptions by providing access to exclusive info about your products/ services. Don’t rush it On average, a mobile user reads a text within 3 minutes of receiving it – unlike emails that can take hours or days to be opened. This statistic alone tells you that timing in your SMS Marketing campaigns are pretty important. It is not at all like a wedding invitation that you have to send two months beforehand – texts follow very much the “out of sight, out of mind” concept. In other words: don’t send your texts too early, but also not so late that consumers don’t have enough time to react on it. Understand what “exclusivity” means When we say that you want your customers to opt-in to your list because you want to offer them exclusivity, we don’t mean that you should exclude any other communication channels in your marketing toolbox. The more platforms you can use to...

5 Ways Social Media can strengthen your Mobile Advertising

Consumers spend a lot of time on Social Media, and as recent statistics have shown, mobile devices are becoming the tools of choice for web browsing. So, what does this have to do with your Mobile Advertising? Mobile is the place to be Your customers are constantly updating their Facebook status and posting Tweets from their phone. The reason for this is because people always have their mobile devices on them wherever they go. This provides your brand with a golden opportunity to be where your customers are. It doesn’t matter if you advertise on the social network itself or have a mobile search ad, your Mobile Advertising can reach your customers in the palm of their hand. Your social followers already like you People don’t just follow brands left and right on social media, because following a brand means that you will constantly receive communication from them. In other words, your social followers don’t follow you “by accident” – they already like you and they actually want to hear from you. Talk about highly focussed marketing! Power in numbers Just like it is easy for customers to forward your Mobile Advertising text messages to their friends, so they can share your posts on social media. A clever marketing message has the potential to go viral and reach a mass amount of people. Fostering loyal relationships Long after your particular mobile campaign has ended, your customers will still be on your social media. All you have to do is make sure that you keep the trust as well as the relationship alive on your social media. You can do...

Mobile Advertising: Why it is important to understand your tools

Mobile Advertising is an exciting new opportunity for marketers. Some brands get so bedazzled that they dive in headfirst, only to find themselves drowning in problems. Let’s take a look at why it is important to understand your tools first. Just like Twitter is limited to 140 characters or a SMS to 160, so mobile devices likes smartphones and tablets have their own limitations. Before you can start planning any kind of marketing strategy, you need to have a basic understanding of how mobile devices work – especially if you want to concentrate on online digital marketing. And you need to understand this from the user (customer’s) perspective. Try browsing the web and clicking on Mobile Advertisements from your own device. (Have a look at your competitors while you are at it.) What are you noticing? Some things simply don’t work that well on mobile because of the small screen size – text are often cramped together and the images can be hard to view. I often find that links on some websites are so close together in the copy, that while I indented to click on Link A, I end up clicking on Link C. This is so frustrating! When I try this a second time and I still get the wrong link, I simply close the site and move on to another. Yes, the world of Mobile Advertising can be a bit harsh, and that is why so many digital marketers completely miss the mark. But don’t give up if you fail the first time. We all have to make mistakes in order to learn and grow....

4 Excellent Mobile Advertising strategies for small businesses

Competing with big or well-established companies is hard for any small business. But, just because your team is small or your resources limited, it doesn’t mean you can’t make a killing with Mobile Advertising. Research your competitors It is always good to know what your competitors are up to. Imagine finding out that your biggest rival doesn’t even do Mobile Advertising – bonus! But if they are active on mobile, you need to make sure that you can outshine, or at least compete head to head, with them. Quality content is king You want to attract customers, not scare them away. And you only have a few seconds to make a good impression. Keeping this in mind, make sure that your Mobile Advertising is on point. If you are including images in your message, make sure the quality is good and that it displays correctly on a mobile screen. Your copy also has to contain all the info your customers need to make an informed decision – from what you are offering right through to your contact details. And please make sure your links are working AND that they point to the correct page on your site! Add that personal touch You would be surprised to know that small things can go a long way in Mobile Advertising. If you address a customer by their first name in a text message, you show that your customer isn’t just another number. Always remember that customers like to feel special – and you can instil this feeling in different ways. Reward loyal customers Who doesn’t like to be rewarded! Customers adore...

8 secrets for a no-nonsense SMS Marketing campaign Part1

Developing a SMS Marketing campaign requires creativity and finesse. There are lots of factors you have to take into consideration and things that have to “click” with each other. Have a look at the first four of eight secrets we will be sharing with you. Have clear objectives “Hey, let’s do a SMS Marketing campaign to see what happens,” is not an objective. You need to have an achievable objective or clear goals of what you want to achieve with your campaign. And those goals should always be S.M.A.R.T – specific, measurable, achievable, relevant and time specific. Also, try to align these goals with that of your overall business objectives so it fits with the bigger picture. Involve the whole company It is easy to push everything onto the marketing team, but they aren’t flying solo. Everything that happens on their side will influence every other division – from sales to the IT department right through to the receptionist. Every single employee should be given the opportunity to contribute their skills to the campaign and should also be kept in the loop. Clear call-to-action SMS Marketing has little room for error. So you have to make 100% absolutely sure that your call-to-action is so clear that even a 10 year old can understand it. One example of this is SMS keywords. You might think it will make your keyword stand out to put it in a “quotation”, but if the consumer texts the word with the quotation marks it might not register on your side. Incentivise We know you have heard this one a million times – give your...

How Mobile Advertising works for fast food restaurants

Mobile Advertising is tailor-made for restaurants and fast food businesses. From mouth-watering images of food to redeemable coupons and specials offers, mobile can attract hungry customers to your eatery like a magnet. Imagine this scenario for a second. It is almost lunch time and your tummy is rumbling. One of your colleagues recommends a restaurant one block away from the office. You quickly hop on your phone to browse through their menu, but their website is a hot mess. You have to zoom and minimize every single pic and the font is so small that you can barely read the menu. No thanks! You search for eateries in your vicinity and a very appealing Mobile Advertisement pops up. Hmmm. You click on it and it takes you to an amazing website with images so good you want to gnaw on your phone. The contact details are present and the description of the food is clear as day. Within a few seconds you have ordered your meal. 20 minutes later you get a text message. It is the restaurant informing you that the delivery guy is on his way with your order. That’s a nice touch! Later that afternoon you receive another text asking if you would like to subscribe to their mobile list so you can receive notifications about special offers and the like. The message also contains a link to their Facebook page. Hey, why not? A week later you receive a personally addressed Mobile Advertisement informing you about a brand new special. Delicious! A while after that you receive a mobile voucher because you completed a quick...

How to impress your customers through Mobile Aggregation

Mobile Aggregation allows brands to combine mobile with things like marketing and advertising methods so they can give their customers a more satisfying experience. How can you make use of the services offered by a provider like Integrat? Outshine your competitors As inexpensive and easy it is to market via mobile, a lot of brands aren’t in the mobile game – either because they don’t understand it or they think that their customers won’t be interested. Do research on your competitors and find out if they are active on mobile – you can be sure not all of them are. There is a definite need amongst consumers to receive wireless communication from their favourite brands, so make use of the opportunity to sweep in and be the hero. Push your products and services It doesn’t matter if you want to drive consumers to your online business or your brick and mortar shop, Mobile Aggregation can help you to push your products and services. It doesn’t take much effort to write a mobile message and you can reach all of your customers at the same time – no matter where in the country they are. Build lasting relationships Of course, mobile communication isn’t about marketing alone. You can set up simple USSD menus for example that can function as a live consultant – customers can get answers fast or even order products from you. By making Mobile Billing an option, customers can pay you directly from their phones. And lets not forget that you can reward your customers for their loyalty with mobile vouchers. Make life easier for your employees...

Part 2: Mobile Advertising: from visitors to customers

How can you get visitors from going: “hmmm, this brand’s Mobile Advertisement looks okay” to: “wow, I want to be a customer”? In Part 2 we are looking at more methods that could help you achieve this. Work your Social Media Many marketers make the mistake of thinking that their marketing channels should be used separately – when in actual fact you achieve the best results when you make a synchronised, multi-channel effort. Some of your customers might live on Facebook while others prefer Twitter. If you only communicate with customers on one of your mobile social channels, those that aren’t using that specific channel will miss out – and so will your brand. Don’t be scared to work your social media – that is how you transform one-time customers into loyal ones. Be smart with your SMS messages SMS as a form of Mobile Advertising is often overlooked because it is so simple and straightforward. But here’s a little secret: texts can be used to communicate absolutely anything to your customers. Forget about hard selling for a minute. What if you could send a text to a web visitor every step of the way – from welcoming the person as a new customer to sending instructions on how to buy and use your products? You can even text invites to an event or send voucher codes. Because a SMS is personal, it makes the receiver feel like you are talking to him/ her directly. It always ads a nice touch and shows that you care. When you are using SMS for hard selling, never forget to include a...

Get trendy with Direct Operator Billing

Direct Operator Billing is a service you can provide to your customers so they can pay you directly from their mobile phone. Why is it becoming a trend? What is in it for your business? It is Green If you are concerned about the earth (which we all should be) you will love this paperless way of conducting transactions. No cutting down trees or destroying the environment to print bills, invoices, statements, envelopes, post stamps etc. Money before goods Non-paying customers can seriously hurt your business. Online businesses in particular often struggle to get their money from customers – the moment the customer receives their delivery, they suddenly vanish. Other times cheques bounce or things just simply go wrong. With Intergrat’s Direct Operator Billing, you will receive confirmation if the customer will be able to pay you before you approve his/ her order. You save First of all, your business will save on costs because everything is paperless. But because the payment process is so transparent, you should also receive fewer refund requests or complaints. It is convenient for the customer The moment consumers have to jump through hoops to pay you, they start thinking twice about their purchases. Often times they decide that it’s not really worth all the hassle and they abandon their virtual shopping cart. Impulse consumers can also really boost your company’s bottom line. Make it easy for them to purchase your products on the spot by giving them Direct Operator Billing. Naturally, the easier you make it for consumers to shop, the more likely they are to return and make repeat purchases. Depending on...

Part 1: Mobile Advertising: from visitors to customers

Convincing people who see your Mobile Advertising to do anything more than simply glance at your ad, is no easy task. What can you do to turn visitors into customers? Have a mobile friendly website This one isn’t rocket science. If you have ever tried to view a website from your tablet or smartphone that hasn’t been optimized for mobile, you know exactly how frustrating it can be. After a while you simply give up trying to click, scroll and zoom like a person possessed. Your customers expect a smooth, easy-to-use and professional experience when they visit your mobile website. Make sure that you don’t disappoint, or visitors will drop off within seconds after clicking on your site. Keep your content short but sweet Mobile Advertising should always have a call-to-action and all the info your visitors need to make an informed decision about your products and services. Think this one through carefully – you need to walk that “just enough” line with your copy and images. Mobile users are fickle and they often lose interest quickly if they have to browse and search through content. Don’t forget to include your company’s contact details on there as well – some people might prefer to make a quick phone call rather than to submit a contact form. Invest in Mobile Banner ads Mobile banner ads can be real attention grabbers. Not having at least one will certainly put you at a disadvantage with your competitors. Again, make sure your ad contains a strong call-to-action telling the user exactly what you want them to do or what will happen if they...

Why USSD is perfect for brands in South Africa

In South Africa and the African continent where Smartphone adoption is slow, USSD is a perfect way for brands to reach their customers instantly. Brands often find it hard to reach customers in rural areas through digital marketing. These customers are often consumers of more traditional marketing channels like newspapers, brochures, television and radio, and they don’t have access to laptops and computers. Cell phones are relatively cheap, thus the vast majority of these consumers own feature phones. The problem with feature phones is that they have limited capabilities. They might not always receive images or display them properly, and browsing the Internet can be a huge challenge as well. Luckily, this is where USSD (Unstructured Supplementary Service Data) comes in. Vodacom commercialized USSD in 2004 and since then many brands have reaped the rewards of this type of mobile service – like Boxer superstores and AVBOB. According to Mobitainment, Boxer stores were able to use a USSD driven competition to increase their sales from 300% to almost 1000% on selected products. Why? Because this form of mobile interaction worked like a charm for their target market. USSD Push and Pull messages works on every GSM capable handset. It is straightforward text – no glitz and glamour. Also, consumers are all very familiar with the working of USSD menus as most of them use these services to top up their airtime. Please Call Me’s are also USSD driven. It creates a two-way conversation between a customer and a brand in real-time – unlike SMS messages that are sometimes delayed. It also adds a personal touch to brand communication that...

8 Mistakes newbie Mobile Advertising marketers make

If you are completely new to Mobile Advertising, making mistakes is inevitable. But don’t worry; we will let you in on eight common mistakes so you can easily avoid them in the future! No clear call-to-action: Don’t assume that your customers understand exactly what you want them to do after they have read your communication. Should they visit your website? Sign up for a newsletter? Participate in a survey? Tell them in no uncertain terms! Links that aren’t working: This is a very sloppy mistake to make, but it happens. Make sure that any links you put in your Mobile Advertising are working correctly and takes the user to the correct website or web page. Lengthy/ complicated forms: Typing on a mobile device is a lot harder than typing on a computer keyboard. Never give a mobile user a complicated form to fill out – it’s not going to happen! Not knowing who your target market is: Sometimes marketers try to do a generalised approach; a “shot in the dark” if you will. Don’t try to market to “everybody” in the hopes of reaching “someone”. Using too much text: Users don’t want to click, zoom and scroll to be alble to read all of your text. This is a very frustrating experience. Make your content powerful without trying to write a page-turner. Not knowing the rules, regulations and laws: Yep, all forms of marketing have rules that protect consumers. For mobile, one of those rules is that customers have to opt-in to receive your direct marketing messages. Sending a message “just because”: Never send a SMS because you haven’t...

Ideas for your Easter Bulk SMS content

Easter is a great time for promotions via Bulk SMS. The biggest question? What do you put in your messages to make them appealing to your customers? Not all brands have the kind of products or services that are directly related to Easter. For such brands it can be very hard to configure their content. If you don’t sell chocolates or offer holiday accommodation, what on earth can you do? Start by thinking about how people normally spend their time during April. You know that the schools are closed and we have a few public holidays as well. This means that people are spending time with family, buying treats, going on holiday, attending religious events or concerts and having a good time overall. The secret? Using a play on words and events related to Easter in your Bulk SMS Campaigns. Try one of these lines: Our products are better than chocolate You don’t have to go on a Easter Egg hunt to find prices like ours Our deals are egg-stra special Give your customers something extra that isn’t necessarily related to your products. Include links in your Bulk SMS message to valuable content on blogs and online articles. During this time, people usually want to know about: Recipes for family meals Fun activities for the whole family. How to keep the kids busy with arts and crafts – painting eggs, making bunny masks etc. Interesting events that are happening in their vicinity – e.g. Easter Egg hunts, Easter plays, exhibitions etc. What to do if they can’t afford to go on holiday – e.g camping out in your own...

Why Wholesale SMS can beat traditional media anytime

While both traditional and digital marketing methods have their time and place, Wholesale SMS messaging is hard to beat. It can bring something more targeted and specialised to your business. Why? It’s less “spammy” As a consumer, you can’t choose which ads should appear on the television, radio, billboards or in the newspapers and magazines. The same is sometimes true for email as well – somehow companies you have never heard of get hold of your address and send you a bunch of irrelevant emails. Ugh! But this is where marketing through Wholesale SMS is different. Because consumers have to opt-in to get a brand’s mobile messages, these same consumers are much more tolerant of your texts. They know they can opt out at anytime, so even your direct marketing attempts won’t be seen as spam. Clients WANT to hear from you  As we have mentioned, because clients subscribe to your SMS marketing, you know they actually want to hear from you. While they might overlook the everyday traditional stuff that the media throws at them, they won’t ignore your texts. Your brand won’t get lost in the white noise. This is also means that you will get value from engaging with your clients through Wholesale SMS. In other words: this medium is just as effective as it is inexpensive. A win for both you and your clients! It is trendy Sure, it is not like consumers have stopped paying attention to traditional marketing channels, but the younger target market especially is much more interested in mobile technology. The same is true for working professionals. These people are always...

Mobile Advertising: turning searches into actions

Consumers are finding your brand on the web through Mobile Advertising. Hooray! But that’s not enough. You don’t just want to be found, you want to sell your products and services. How can you make that next step possible? Target specific stages of conversion Consumers who search for you on their mobile device, isn’t necessarily looking for an aggressive sales pitch. Sometimes they simply want to learn more about who you are and what you do. Thus, always having a “call us now or else…” call-to-action isn’t necessarily the best idea – it makes people wary of clicking. Have different types of calls-to-action so you can target consumers in different stages of the buying process.  Keywords should reflect consumers’ needs Mobile searchers have a specific need – that is why they are searching the mobile web in the first place. This also entails that they are searching for specific keywords e.g. “diamond wedding rings.” Your job is to identify these keywords and use it in your Mobile Advertising so consumers can find you first.  Take your calls-to-action for a test drive There is more to a call-to-action than simply saying: “Call us.” There are other elements you can experiment with as well – remember, not all consumers react the same way to all advertisements. What might be appealing to one target market or work for a certain type of product, might not work for others. Give the following a try and see if it works for your brand: Include your business hours Experiment with different phrases that have the same meaning A phone icon that the user can just...

5 Mobile Advertising mistakes that can cost you

It is easy to make mistakes when you are working with Mobile Advertising – even experts sometimes get it wrong. Let’s look at 5 mistakes that you should best avoid if you don’t want to lose money. Not having measurements in place If you don’t monitor and measure the results of your campaigns, you won’t know if (or when) things are going south. If you are able to realise early on that your marketing isn’t working, you can do something about it. That is, instead of continuing to pay good money for poor or no results! Being obsessed with technology Although being obsessed with technology isn’t really a bad thing for a marketer, it could lead to him/ her losing focus on the Mobile Advertising itself. Instead of chasing the latest gadgets and apps, rather keep it simple. Don’t bite off more than you can chew because you want to outshine your competitors. Rather focus on what your customers want and understand. Trying to follow traditional advertising routes It is normal for Mobile Marketers to try the same recipes on mobile that are working on desktop. The problem is that these recipes don’t necessarily work. Think about it. On a desktop it is easy to click away a small ad in the corner of the page that is bothering you. But on a cell phone screen, that small ad might cover the entire display. Instead of clicking on your ad, consumers will click it away and hate you at the same time. Not being optimized for mobile Mobile Advertising happens on a mobile device – not a desktop computer....

3 Must-haves for your Mobile Advertising strategy

Having a strategy for your Mobile Advertising campaigns will go a long way to ensure that you are successful. Today we are looking at 3 must-have elements to include in your strategy. A Mobile Website Websites have always been developed for desktop computers, hence they don’t always display as well on mobile devices. Having a website that caters specifically for mobile users, is in reality Step Number One. All that a mobile website actually is, is a subdomain of your existing website. When a mobile user tries to access your site, he/ she is immediately taken to the mobile version that will display better on his/ her mobile device. Don’t overlook the importance of having a mobile-friendly website!  Mobile Advertisements This might sound pretty obvious, but you need mobile-specific advertisements for your campaign. In other words, you don’t want content that reads like an essay, or graphics that are so big it takes forever to download. The size of a mobile screen requires marketers to be savvy and thorough. So, get expert help with this one. Intarget is a good place to start. We offer mobile display ads, text tags, voice ads, bulk SMS etc.  Special offers Have deals and discounts that are available to your mobile subscribers only. This will encourage customers to sign up to your mobile list. You can do anything from giving away prizes, discounts and vouchers to products or free trials. It doesn’t have to necessarily be something extremely expensive – it is the thought that counts. Just remember to make it easy for the user to redeem – the less clicks/ effort, the...

The dream team: Mobile Advertising and Social Media

Mobile Advertising and Social Media are awesome communication tools on their own. But combine the two and you have a powerful way to engage your customers. Popularity and cost More people are checking in on their social media accounts via mobile than via a desktop computer. Use platforms like your brand’s Facebook and Twitter to create brand awareness and ultimately drive sales. Plus, social media is so cheap to use, that both brands and consumers absolutely love it – hence why it is growing at such a rapid rate. Everybody is using social media nowadays, which means your competitors are as well. Don’t get left behind! Participation Consumers love to participate on social platforms. Even after your Mobile Advertising campaign has ended, a good number of consumers will still stick around on your profile. All you have to do is make sure that you keep it interesting and don’t spam them with useless posts. Highly targeted Social media can help you figure out loads of interesting things about your target market that will make your advertising much more focussed. Not only can you see basic demographic info, but brand followers love to make themselves heard. You will receive complaints, compliments and suggestions that you aren’t to when using traditional marketing channels. Also, people who follow you on Social Media do so because they have a genuine interest in your brand. So unlike a television ad that targets millions of people but only impress a thousand, your Mobile Advertising will directly target that one thousand who matters. Clever and creative If you go about your mobile marketing in a clever...
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