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Everything about Mobile Advertising!

3 Keys to successful SMS Marketing

In SMS Marketing campaigns you obviously want to accomplish certain tasks or reach specific goals. These goals could be directly related to your customers or to your business itself. Apart from your brand’s own unique objectives, there are three keys you should try to hit every time. Permission and control A mobile device is part of the personal life of the consumer – hence the reason why people don’t simply give out their phone numbers to just anyone. Asking for permission to send messages to your customers’ phones is compulsory; just because you obtained a customer’s phone number years ago it doesn’t mean you can now simply start firing away with texts. But, it is just as important for your customers to see that you grasp this concept as well. That means not abusing the relationship with spam or unauthorized contact and giving them the control to unsubscribe from your marketing efforts at anytime. Relevancy and accuracy Your SMS Marketing needs to truly reflect the needs of your customers. And you only have a few seconds to make an impression. If you are sending texts for example that aren’t informative or don’t speak to the needs of the consumer, your customers will regard it as spam. Also, if the content of your marketing isn’t interesting or appealing, customers won’t bother to find out or more about your product or service. Convenience People regard their phones as “short cuts” to quickly obtain something they want – whether it is the ability to browse the internet on-the-move or to keep in touch with important people/ brands at the click of a...

Will my customers welcome Premium SMS?

It is only natural for brands to wonder how their customers will react to paying for goods a different way. Will your customers welcome the option of Premium SMS? Most certainly, yes! What is it exactly? It is pretty simple. When a customer contacts you via a Premium SMS message, the customers pays for your service or product through the SMS itself. For example: You are hosting a competition and entrants have to submit their entries via a text message – this message costs a bit more than a standard SMS they would send to a friend. The money is deducted from their phone bill or airtime and the money is divided between your brand and the mobile operator. So, instead of forcing the customer to pay you with a credit card, electronic transfer or in cash, they can simply pay you with a text. This is super convenient for the customer and allows a brand to reach more customers than ever before. Customers also don’t have to give out any personal info which makes the transaction safe and secure. I have read some negative comments about it? Remember, any existing marketing tool or billing platform can be misused. Brands with less than honourable intentions have managed to utilize Premium SMS in a negative way – e.g. deducting more money from the customer than they should. But that is a reflection of the brands themselves, not of Premium SMS as a mobile billing tool. If you are afraid that your customers might be reluctant to give this a try, simply state very clearly in your marketing material what the...

What is the purpose of a Bulk SMS gateway?

From a personal point of view, forwarding a text message to 20 people doesn’t seem like a big deal. However, when companies use Bulk SMS they do it on a very large scale and that is why a gateway is needed. Companies sometimes send a hundred or even up to a thousand messages to their customers at the same time. That is a lot to handle for a single person with a single phone! Luckily, the Bulk SMS model was configured in such a way that a business can handle their mobile messaging without breaking a sweat. From computer to mobile A gateway is what allows you to send a message from your computer to the cell phones of your customers. So, instead of typing it on your own phone, you can do it from the comfort of your computer – a big convenience for those of us who struggle with those tiny mobile keypads. Plus, the gateway can handle a very large amount of messages at one time, so it is not like you have to retype messages or wait for one to go through before you can send the next one. And yes, it also eliminates the problem of employees scurrying around to find the company cell phone in order to get messages out. How does it work? Usually, sending Bulk SMS messages works something like this. You create your messages and your phone list in a document like Microsoft Excel. When you are ready to send your message, you can simply import all your data to the Bulk SMS gateway. From there you can choose what...

How the medical industry can make use of a SMS campaign

Communicating through texting can be used effectively in any industry. Why should the medical profession (private practices, clinics, hospitals etc.) invest in an SMS campaign? Texting today is a much faster and more effective way of getting in touch with patients. A person who is ill at home, work or on the road don’t necessarily have access to email. You might argue that a phone call is just as immediate, but it can be very disruptive to a patient who is trying to rest or feeling too sick to have a conversation. Texting can help patients and medical professionals to: Save time and money Increase service efficiency Improve service accuracy Exchange important information Stay in touch during critical times An SMS campaign can be used for: Data capturing: Misunderstandings happen frequently over the phone because people have different accents and some also suffer from speech and hearing problems. This often leads to inaccurate data capturing. However, allowing a patient to text their information eliminates misunderstandings and can be cheaper and less disruptive for both parties. Appointment reminders: Private practices lose loads of many every year due to patients not showing up for appointments. With a SMS Platform you can quickly send a reminder to a patient the day before their appointment, and they can also text you back to confirm, move or cancel. The sharing of health tips: Patients with chronic conditions and those who are going through a major medical trauma often need a little extra tender loving care when recovering at home. Texting can be used for instance to remind a patient to take their medication on time or...

5 Ways your website could be hurting your Mobile Advertising

You have a killer Mobile Advertising campaign that ticks all the boxes, but for some reason consumers are falling off your website before making a purchase. Hmmm. Have you had a good look at your mobile website? Does it tick all the boxes as well? It happens to the best of marketers. They get so caught up in the thrill of creating a killer Mobile Advertisement that they never stop and look at the condition of the “shop.” Let’s take a look at the five most common mistakes that are actually scaring your mobile customers away. Your site takes forever to load: If for some reason your site is testing the patience of consumers, they will simply move on and forget about you. People use their mobile devices on the go and thus expect the same speed and urgency from your brand. Your site isn’t optimized for mobile: Trying to operate a website on small phone that hasn’t been optimized for mobile, will drive any person mad. You don’t meet consumer expectations: Let’s say your Mobile Advertisement is about a new product. When the consumer clicks on the ad, he expects to be taken to your product page. If he lands on an entirely different page, he might not even be bothered to browse through your site anymore. Your graphics are mediocre: Now it’s true that the size of the mobile screen doesn’t allow for big, “in your face” images. But if the quality of the graphics is bad, or if the user has to click and zoom to see anything, you won’t make a very good impression. Your site...

4 Reasons why your customers will love Mobile Advertising

Are you considering Mobile Advertising for your business, but you aren’t sure if your customers will give it the thumbs up? We can give you 4 reasons why they will love it! It’s fast Few communication channels can reach customers as fast as mobile can, because people always carry their phones with them wherever they go. Add to that the “you saw it here first” factor, and customers will only be too happy to receive your messages. What do we mean by this? If you can promise your mobile customers that they will be the first to hear about your special offers before you put it on flyers/ in the newspaper/ on the radio, they will most definitely jump at the chance for this privilege. It’s simple Everybody knows how the basics of a handset work, which means they will have no trouble understanding Mobile Advertising. Take a SMS for example: people use this on a daily basis to communicate with their loved ones, so they will have no problem opening, reading or responding to your text. The same is true for internet browsing. People know they have to scroll and click, so they will know what to do if they see your mobile display or video ad. It’s fun After a while, all traditional ads start to look the same. Consumers get bored very quickly and they hunger for fresh, exciting content. Loyalty programs, mobile vouchers, sound clips, mobile competitions and surveys, high resolutions images and pin-point messages are all tools in your Mobile Advertising arsenal that you can use to deliver unique communication pieces. It’s interactive From...

Part 4: How to start a Mobile Advertising Campaign

Measuring your success In the last phase of your Mobile Advertising campaign planning you need to focus on measurement. This step is often included as an afterthought or only considered important when the boss starts asking for sales figures. But, there is no pushing “play” if you don’t complete every phase of your planning. To quickly recap, you have already completed these steps: Setting objectives Identifying your target market Choosing your advertising platforms and support media Putting a budget in place Setting dates for the start and end of the campaign as well as a schedule Planning the content of your messages Choosing who will be responsible for production and execution You probably can’t wait to get that first communication piece out to your target market and see all your hard pay off. But how will you know if you are indeed successful with your Mobile Advertising? Depending on the marketing platforms you chose and your objectives, you will have different tools available to measure the effects. It isn’t always just about an increase in the number of products that you sell. Things that you could look at for instance are: The number of clicks, impressions, downloads or views of your Mobile Advertisement The reaction of your social media community: an increase or drop in followers, the number of times a post was liked or shared, comments and mentions. The number of customers who signed up or opted-out of your subscription list Conducting polls/ surveys to obtain the opinion of your customers Tip: Don’t only have metrics in place to measure the end of your campaign; you need to...

Part 3: How to start a Mobile Advertising Campaign

Content and production We previously looked at the importance of anything from having objectives for your Mobile Advertising campaign right through to knowing your audience and budgeting for everything. Your next step involves the content and production of your messages. Three important questions During this phase you should be able to answer these three important questions: What will the content of my messages be? How will I distribute my messages? Who will be responsible for the production of these messages? You have already chosen your advertising channels and support media and you know who your target market is. Now it is time to produce the content pieces for your campaign. If you have chosen SMS messages for example, you will have to write an appealing text of 160 words – in fact, you will most likely need to produce multiple texts containing key messages with different wording. If for instance you want a banner ad you will require quality images or unique graphics as well short, powerful copy. Once again, you are faced with a big choice. Who will write the copy/ create the images/ shoot the video footage/ do the voice talent you need to make your Mobile Advertising campaign work? Who will be physically clicking the “send” button for your messages to go out according to your campaign schedule? Will you do everything in-house with your own team, or will you give it to an outside agency? There is no right or wrong answer here – everything will depend on the resources you have and your particular objectives. Remember: It is always good to have a hands-on...

Part 2: How to start a Mobile Advertising Campaign

Dates and costs: In Part 1 of starting your Mobile Advertising campaign we looked at important decisions you have to make before you can even begin your planning. Let see what should happen next. Getting your advertisement onto mobile will require resources, time and money for a variety of things. Some marketers only have their eye on the cost of sending a text message and forget that other stuff needs to happen in between. Where do you start? Decide on launch date When are you launching your campaign? The length of your campaign will determine how many messages you need and for how long you need to display these messages. For example: a Mobile Display ad that runs for two weeks will obviously be cheaper than one that runs for two months. Don’t forget to set a deadline for your Mobile Advertising material to be ready or you might have to postpone your campaign. Campaigns that are centred around specific dates (like Valentine’s Day for instance) could totally fall apart if your messages aren’t timely. Set a budget and calculate the costs Different advertisements have different costs, so make sure you select the type of ad and payment options that work for you. Remember to factor in the cost of your support media as well. The other cost related to Mobile Advertising, is the production. If you are constructing a Voice Ad, you will need voice talent. If you are making a Mobile Display Ad, you will need a graphic designer and copywriter to make it look good. After you have worked through your budget and schedule, you might find...

Part 1: How to start a Mobile Advertising Campaign

Get the basics right. Developing a successful Mobile Advertising campaign doesn’t simply happen overnight. It takes step-by-step planning and careful execution. Want to know how? We will guide you through a series of steps in the coming week! The Four Key Questions You should always answer these four questions before you can start your planning. What are my objectives? Decide what you want to accomplish with your campaign. E.g. I want to sell 1000 Smartphones. When will the campaign start and stop? It’s pretty obvious that your campaign can’t go on forever. The length of the campaign will also be a big factor in calculating the cost and resources you will need to achieve your goal. Who is my target market? Knowing who your audience is, will determine your approach to your campaign. What will be appealing to this kind of target market? What images do they find attractive and what kind of lingo do they use? You don’t have to narrow it down to a tee, but don’t be too vague or you will miss the mark. What platforms am I going to use to support my campaign? Mobile Advertising is a great tool marketing tool on its own, but spreading your message across multiple platforms will help to extend your reach and prove enhance your credibility. Decide on an approach Now that you have answered the above questions, it is time to get into the nitty-gritty of planning your campaign. Next you need to decide on an approach – do you want to “push” or “pull”? Push Marketing means that you push information to your customers and cross...

What can I do with USSD Push?

Unstructured Supplementary Service Data (USSD) Push messages can be used to convey various types of information to your customers in the blink of an eye. Much like SMS, USSD Push messages are sent in plain text to a recipient’s mobile handset. You can use it to communicate with your customers (or even your employees or stakeholders) about absolutely anything. For example: A promotion or special offer A onetime pin or password Relevant company news (the company reached its sales target, you received a big investment, new stakeholders are joining the team, the company is relocating etc.) Directions to your social media pages or website Important info about your products and services (shipment dates, shift schedules etc.) Unlike an SMS, these messages can’t be saved to the recipient’s phone. How is this useful? Take the onetime pin for example – this is sensitive info that the recipient doesn’t want to store on his phone in case his phone ever get’s stolen. In other words, having the message disappear automatically after reading, provides the customer with an extra measure of security. Because the customer can just click the message away without reading it, some customers find this communication method less invasive when compared to actual phone calls. Some of the advantages of USSD Push are: It puts the focus solely on your message – no pictures or jingles It is a very cheap method of customer communication It all happens in real-time It is fast and can reach your customers wherever they are All handsets are capable of receiving these messages It is a point of contact that you can use...

How Mobile Advertising and email can work together

Marketers often make the mistake of thinking that they should stick to one communication/ marketing channel alone, when in fact a combo of channels provides better result. One such an effective partnership is Mobile Advertising and electronic mail. Brands have been using email for anything from direct advertisements to newsletters and various forms of customer service. The biggest advantage of email is the fact that you have no limitations when it comes to content – unlike a SMS that can only take 160 characters. Even though email might not be as popular today as it was a decade or so ago, there are still certain situations where an email message is more fitting than a phone call or even a text. But, no communication channel should exist in a silo, especially not if you want to grow your customer base. Getting customers to sign up It doesn’t matter if you want customers to opt-in to your mobile contact list or subscribe to your eNewsletter – you can cross your channels to achieve both. Use Mobile Advertising to send customers a link to a subscription form for your newsletter on your website. Or, send them a text containing a SMS Shortcode and keyword they can use to instantly submit their email address. When it is time to gather mobile numbers, send customers an email containing instructions for opting in to your mobile list. Getting people to give their phone number away is much harder than obtaining their email address. The reason for this is simply because mobile phones are much more personal to consumers. Unwanted emails are after all much...

3 Mobile Advertising habits you should adopt immediately

The world of Mobile Advertising can be fast and furious – you need to be on top of your game at all times and have the ability to think like a pro. Sounds like a tall order, right? Not if you adopt the following five habits, starting today! Stop being scared of mobile When the team comes together to discuss marketing strategies, Mobile Advertising always gets mentioned last and it seems like nobody really wants to take ownership of it. You will get excuses like: “let’s just stick to our newspaper ads and billboards because it has worked for us in the past.” No more – it is time to give mobile the attention it rightly deserves. Break through the marketing “silos” and make mobile a big part of the consumer journey. You will get no better marketing team player than an always-on communication platform! Ask not what it can do for you There is no need to justify spending some of your marketing budget on mobile. Stop asking what mobile can do for you and rather start asking how you can get the most out of it. Research on mobile brand communication has already been done and there are some very cool facts out there about the behaviour of the mobile consumer. Use this to your advantage. Also, it is an excellent idea to partner up with a Mobile Advertising agency. These agencies usually already have the expertise and know-how in place to help make your campaign a success. Follow the leaders Instead of raking your brain trying to come up with a unique Mobile Advertising concept, take...

Mobile Advertising: New versus old customers

When running a Mobile Advertising campaign to attract new customers, you always run the risk of losing the old ones, especially if your campaign is aggressive. What can you do to make sure you don’t scare your current customers away in the process? Focus on quality over quantity You can still push your mobile messages without spamming your customers. The secret is to go for quality over quantity. Make sure your communication contains info that is useful and relevant and that this info can somehow better the lives of your customers or benefit them in some way. Make use of different Mobile Advertising platforms Don’t try to rely for example on texting alone. Spread your messages out across several digital channels. Have a Mobile Search Ad, a Mobile Banner Ad, Mobile Text Tags and Voice Ads, mobile videos, in-app advertisements, Facebook and Twitter ads etc. You will reach more customers this way, but most importantly, your current customers won’t feel like they are getting hammered on the head with your mobile messages. Make it worth their while Whenever you are developing a Mobile Advertising campaign, you should always ask yourself what is in it for the customer, because that is the exact question they will be asking when looking at your message. Whenever there is some kind of a reward involved, people don’t mind hearing from you a bit more than usual. Give customers a voice Consumers like to voice their opinion, but they love it even more when your brand listens. When your Mobile Advertising campaign is over, ask your customers for feedback – you can text them...

8 secrets for a no-nonsense SMS Marketing campaign Part 2

In Part 1 we gave you four secrets to make any SMS Marketing campaign hassle-free. Today we will divulge four more secrets that marketers often miss the mark with. Make subscriptions easy You know that you need to permission from your customers to send them mobile messages. Marketers usually leave this one for last because it can be tricky if you don’t already have a loyal opt-in phone list. But take heart, there are two very easy ways you can achieve this. Let your customers text a keyword to you (you can use Premium SMS for this if you like) or let them submit their numbers via a web form. You can incentivise these subscriptions by providing access to exclusive info about your products/ services. Don’t rush it On average, a mobile user reads a text within 3 minutes of receiving it – unlike emails that can take hours or days to be opened. This statistic alone tells you that timing in your SMS Marketing campaigns are pretty important. It is not at all like a wedding invitation that you have to send two months beforehand – texts follow very much the “out of sight, out of mind” concept. In other words: don’t send your texts too early, but also not so late that consumers don’t have enough time to react on it. Understand what “exclusivity” means When we say that you want your customers to opt-in to your list because you want to offer them exclusivity, we don’t mean that you should exclude any other communication channels in your marketing toolbox. The more platforms you can use to...

5 Ways Social Media can strengthen your Mobile Advertising

Consumers spend a lot of time on Social Media, and as recent statistics have shown, mobile devices are becoming the tools of choice for web browsing. So, what does this have to do with your Mobile Advertising? Mobile is the place to be Your customers are constantly updating their Facebook status and posting Tweets from their phone. The reason for this is because people always have their mobile devices on them wherever they go. This provides your brand with a golden opportunity to be where your customers are. It doesn’t matter if you advertise on the social network itself or have a mobile search ad, your Mobile Advertising can reach your customers in the palm of their hand. Your social followers already like you People don’t just follow brands left and right on social media, because following a brand means that you will constantly receive communication from them. In other words, your social followers don’t follow you “by accident” – they already like you and they actually want to hear from you. Talk about highly focussed marketing! Power in numbers Just like it is easy for customers to forward your Mobile Advertising text messages to their friends, so they can share your posts on social media. A clever marketing message has the potential to go viral and reach a mass amount of people. Fostering loyal relationships Long after your particular mobile campaign has ended, your customers will still be on your social media. All you have to do is make sure that you keep the trust as well as the relationship alive on your social media. You can do...

Mobile Advertising: Why it is important to understand your tools

Mobile Advertising is an exciting new opportunity for marketers. Some brands get so bedazzled that they dive in headfirst, only to find themselves drowning in problems. Let’s take a look at why it is important to understand your tools first. Just like Twitter is limited to 140 characters or a SMS to 160, so mobile devices likes smartphones and tablets have their own limitations. Before you can start planning any kind of marketing strategy, you need to have a basic understanding of how mobile devices work – especially if you want to concentrate on online digital marketing. And you need to understand this from the user (customer’s) perspective. Try browsing the web and clicking on Mobile Advertisements from your own device. (Have a look at your competitors while you are at it.) What are you noticing? Some things simply don’t work that well on mobile because of the small screen size – text are often cramped together and the images can be hard to view. I often find that links on some websites are so close together in the copy, that while I indented to click on Link A, I end up clicking on Link C. This is so frustrating! When I try this a second time and I still get the wrong link, I simply close the site and move on to another. Yes, the world of Mobile Advertising can be a bit harsh, and that is why so many digital marketers completely miss the mark. But don’t give up if you fail the first time. We all have to make mistakes in order to learn and grow....

4 Excellent Mobile Advertising strategies for small businesses

Competing with big or well-established companies is hard for any small business. But, just because your team is small or your resources limited, it doesn’t mean you can’t make a killing with Mobile Advertising. Research your competitors It is always good to know what your competitors are up to. Imagine finding out that your biggest rival doesn’t even do Mobile Advertising – bonus! But if they are active on mobile, you need to make sure that you can outshine, or at least compete head to head, with them. Quality content is king You want to attract customers, not scare them away. And you only have a few seconds to make a good impression. Keeping this in mind, make sure that your Mobile Advertising is on point. If you are including images in your message, make sure the quality is good and that it displays correctly on a mobile screen. Your copy also has to contain all the info your customers need to make an informed decision – from what you are offering right through to your contact details. And please make sure your links are working AND that they point to the correct page on your site! Add that personal touch You would be surprised to know that small things can go a long way in Mobile Advertising. If you address a customer by their first name in a text message, you show that your customer isn’t just another number. Always remember that customers like to feel special – and you can instil this feeling in different ways. Reward loyal customers Who doesn’t like to be rewarded! Customers adore...

8 secrets for a no-nonsense SMS Marketing campaign Part1

Developing a SMS Marketing campaign requires creativity and finesse. There are lots of factors you have to take into consideration and things that have to “click” with each other. Have a look at the first four of eight secrets we will be sharing with you. Have clear objectives “Hey, let’s do a SMS Marketing campaign to see what happens,” is not an objective. You need to have an achievable objective or clear goals of what you want to achieve with your campaign. And those goals should always be S.M.A.R.T – specific, measurable, achievable, relevant and time specific. Also, try to align these goals with that of your overall business objectives so it fits with the bigger picture. Involve the whole company It is easy to push everything onto the marketing team, but they aren’t flying solo. Everything that happens on their side will influence every other division – from sales to the IT department right through to the receptionist. Every single employee should be given the opportunity to contribute their skills to the campaign and should also be kept in the loop. Clear call-to-action SMS Marketing has little room for error. So you have to make 100% absolutely sure that your call-to-action is so clear that even a 10 year old can understand it. One example of this is SMS keywords. You might think it will make your keyword stand out to put it in a “quotation”, but if the consumer texts the word with the quotation marks it might not register on your side. Incentivise We know you have heard this one a million times – give your...

How Mobile Advertising works for fast food restaurants

Mobile Advertising is tailor-made for restaurants and fast food businesses. From mouth-watering images of food to redeemable coupons and specials offers, mobile can attract hungry customers to your eatery like a magnet. Imagine this scenario for a second. It is almost lunch time and your tummy is rumbling. One of your colleagues recommends a restaurant one block away from the office. You quickly hop on your phone to browse through their menu, but their website is a hot mess. You have to zoom and minimize every single pic and the font is so small that you can barely read the menu. No thanks! You search for eateries in your vicinity and a very appealing Mobile Advertisement pops up. Hmmm. You click on it and it takes you to an amazing website with images so good you want to gnaw on your phone. The contact details are present and the description of the food is clear as day. Within a few seconds you have ordered your meal. 20 minutes later you get a text message. It is the restaurant informing you that the delivery guy is on his way with your order. That’s a nice touch! Later that afternoon you receive another text asking if you would like to subscribe to their mobile list so you can receive notifications about special offers and the like. The message also contains a link to their Facebook page. Hey, why not? A week later you receive a personally addressed Mobile Advertisement informing you about a brand new special. Delicious! A while after that you receive a mobile voucher because you completed a quick...

How to impress your customers through Mobile Aggregation

Mobile Aggregation allows brands to combine mobile with things like marketing and advertising methods so they can give their customers a more satisfying experience. How can you make use of the services offered by a provider like Integrat? Outshine your competitors As inexpensive and easy it is to market via mobile, a lot of brands aren’t in the mobile game – either because they don’t understand it or they think that their customers won’t be interested. Do research on your competitors and find out if they are active on mobile – you can be sure not all of them are. There is a definite need amongst consumers to receive wireless communication from their favourite brands, so make use of the opportunity to sweep in and be the hero. Push your products and services It doesn’t matter if you want to drive consumers to your online business or your brick and mortar shop, Mobile Aggregation can help you to push your products and services. It doesn’t take much effort to write a mobile message and you can reach all of your customers at the same time – no matter where in the country they are. Build lasting relationships Of course, mobile communication isn’t about marketing alone. You can set up simple USSD menus for example that can function as a live consultant – customers can get answers fast or even order products from you. By making Mobile Billing an option, customers can pay you directly from their phones. And lets not forget that you can reward your customers for their loyalty with mobile vouchers. Make life easier for your employees...

Part 2: Mobile Advertising: from visitors to customers

How can you get visitors from going: “hmmm, this brand’s Mobile Advertisement looks okay” to: “wow, I want to be a customer”? In Part 2 we are looking at more methods that could help you achieve this. Work your Social Media Many marketers make the mistake of thinking that their marketing channels should be used separately – when in actual fact you achieve the best results when you make a synchronised, multi-channel effort. Some of your customers might live on Facebook while others prefer Twitter. If you only communicate with customers on one of your mobile social channels, those that aren’t using that specific channel will miss out – and so will your brand. Don’t be scared to work your social media – that is how you transform one-time customers into loyal ones. Be smart with your SMS messages SMS as a form of Mobile Advertising is often overlooked because it is so simple and straightforward. But here’s a little secret: texts can be used to communicate absolutely anything to your customers. Forget about hard selling for a minute. What if you could send a text to a web visitor every step of the way – from welcoming the person as a new customer to sending instructions on how to buy and use your products? You can even text invites to an event or send voucher codes. Because a SMS is personal, it makes the receiver feel like you are talking to him/ her directly. It always ads a nice touch and shows that you care. When you are using SMS for hard selling, never forget to include a...

Get trendy with Direct Operator Billing

Direct Operator Billing is a service you can provide to your customers so they can pay you directly from their mobile phone. Why is it becoming a trend? What is in it for your business? It is Green If you are concerned about the earth (which we all should be) you will love this paperless way of conducting transactions. No cutting down trees or destroying the environment to print bills, invoices, statements, envelopes, post stamps etc. Money before goods Non-paying customers can seriously hurt your business. Online businesses in particular often struggle to get their money from customers – the moment the customer receives their delivery, they suddenly vanish. Other times cheques bounce or things just simply go wrong. With Intergrat’s Direct Operator Billing, you will receive confirmation if the customer will be able to pay you before you approve his/ her order. You save First of all, your business will save on costs because everything is paperless. But because the payment process is so transparent, you should also receive fewer refund requests or complaints. It is convenient for the customer The moment consumers have to jump through hoops to pay you, they start thinking twice about their purchases. Often times they decide that it’s not really worth all the hassle and they abandon their virtual shopping cart. Impulse consumers can also really boost your company’s bottom line. Make it easy for them to purchase your products on the spot by giving them Direct Operator Billing. Naturally, the easier you make it for consumers to shop, the more likely they are to return and make repeat purchases. Depending on...

Part 1: Mobile Advertising: from visitors to customers

Convincing people who see your Mobile Advertising to do anything more than simply glance at your ad, is no easy task. What can you do to turn visitors into customers? Have a mobile friendly website This one isn’t rocket science. If you have ever tried to view a website from your tablet or smartphone that hasn’t been optimized for mobile, you know exactly how frustrating it can be. After a while you simply give up trying to click, scroll and zoom like a person possessed. Your customers expect a smooth, easy-to-use and professional experience when they visit your mobile website. Make sure that you don’t disappoint, or visitors will drop off within seconds after clicking on your site. Keep your content short but sweet Mobile Advertising should always have a call-to-action and all the info your visitors need to make an informed decision about your products and services. Think this one through carefully – you need to walk that “just enough” line with your copy and images. Mobile users are fickle and they often lose interest quickly if they have to browse and search through content. Don’t forget to include your company’s contact details on there as well – some people might prefer to make a quick phone call rather than to submit a contact form. Invest in Mobile Banner ads Mobile banner ads can be real attention grabbers. Not having at least one will certainly put you at a disadvantage with your competitors. Again, make sure your ad contains a strong call-to-action telling the user exactly what you want them to do or what will happen if they...
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