Often heralded as the biggest homegrown commercial success of the local cellular industry since the November 1996 launch of prepaid cellular, the ‘Please Call me’ service also holds enormous commercial opportunities for advertisers.
By enabling prepaid users who have exhausted their airtime to carry on chatting courtesy of another mobile user calling them back, Please Call Me has become a mobile operator multibillion rand goldmine. How many billions? As much as R45 billion according to the Sunday Times in 2013.
Good news for the rest of us, however, is that the golden opportunities made possible by Please Call Me can be exploited by practically any brand in South Africa and beyond through InTarget’s text-based ads tagged onto the end of Please Call Me messages.
Text Tags are push notification advertising messages that mobile users receive directly on their handsets. Text tags enable brand messages to be succinctly conveyed in 40 to 120 characters. With the attention span of the typical human down to record levels, Please Call Me is a good bet for any brand wanting to get a message across. Interestingly, according to the U.S. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. This is one second less than the attention span of a goldfish!
Our vision to be a world-leading, well-renowned mobile solutions provider and digital mobile advertising company has seen us design and implement Please Call Me campaigns for such outstanding brands as First Bank, Nigerian Breweries and Metropolitan Insurance Group. All of these corporations benefitted from low costs per quality lead coupled with the ability to compose highly-personalised Please Call Me ads that resonated very well with the target audience.
I’m guessing most readers of this blog would have received a Please Call Me message at some point since the service was launched. However, for those of you who haven’t been introduced to South Africa’s premier mobile advertising platform before, this is what a typical Please Call Me looks like:
“Please call 0831234567 (Ad) Find your dream job @ ABC, the number 1 source of jobs in SA http/bit.ly/e”
The format is short, sweet and it’s highly-effective.
Importantly, Please Call Me’s text ads are hardware-agnostic, meaning the maximum number of monthly advertising impressions can be generated through this mobile advertising property.