Integrat positions for growth as Intarget

Leading mobile services aggregator Integrat is now InTarget after completing
a rebranding exercise that will see it better-positioned to explore
opportunities as a diversified mobile advertising and related solutions
provider.

As one of South Africa’s most established WASPs (Wireless Application
Service Providers) with a 15-year pedigree, Integrat provided mobile
aggregation, premium SMS, mobile billing and bulk SMS services across the
African continent. It last year launched InTarget after securing mobile
advertising tenders from MTN and Airtel which called for the
commercialisation of mobile advertising platforms in 32 African countries
and Iran.

After successfully completing the first ten mobile advertising integrations
as InTarget, it became clear to Integrat’s leadership that the future growth
of WASPs would be tied to their ability to exploit mobile advertising
opportunities in South Africa and beyond.

“Collapsing the decade-and-a-half Integrat brand into the new InTarget
entity and staying true to a diversification strategy will ensure our
continued exponential growth,” said InTarget CMO, Mike Laws. He added that
Integrat survived the turbulent times that continue to present challenges
for WASPs by pursuing the diversification strategy that this week has seen
the Integrat brand retired.

Together with the need to diversify revenue streams is the ever-present need
for mobile services firms to remain lean while offering clients a
streamlined experience. “InTarget is now the proverbial one-stop shop for
any organisation wishing to either exploit the opportunities offered by
mobile advertising solutions, or reach the customers of mobile operators,”
concluded Mr Laws.

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