by anton | Nov 10, 2014 | Mobile Products
If you want to make the most of your Mobile Advertising it is good to have a few tricks up your sleeve to ensure success. What should you be implementing into your strategy? Adwords: Don’t forget to opt into mobile if you are creating ads in AdWords. If you do, your ads will simply display better on a phone which will in turn be more pleasing to the mobile user. Content: When it comes to the content of your ads, don’t be shy to use terms that are directly related to the word “mobile”. It will indicate to your customers that you have optimized your site for mobile usage and they will be more prone to click. Create immediacy with words that convey exactly that. Anything with words like “now” or “today” will inspire customers to visit your site today rather than tomorrow. Mobile landing page Your Mobile Advertising won’t truly boom unless you have optimized your mobile landing page. How can you do that? Too much text on a mobile page is cumbersome. Don’t make your readers scroll through paragraph after paragraph. Keep it short and sweet. Don’t make your font too big or too small. You don’t users to zoom in or out of your page. Less is more, especially when it comes to loading time. Your page has to load in a few seconds or the visitor will drop off. Thus, don’t have anything unnecessary on your page or elements that negatively influence loading time. Timing is important Here is something few people know about Mobile Advertising. According to Search Engine Land, people use their mobile...
by anton | Nov 10, 2014 | Mobile Advertising
With millions of mobile devices being used in Africa and the world everyday, more and more brands are starting to increase their marketing budget to take advantage of mobile advertising. Mobile device usage is rapidly increasing by around 20-25% annually which means that there’s a very good chance that your advertising ads could be in front of a larger audience than now. It’s a fact that businesses needs to start right now taking advantage of mobile advertising if you haven’t already so that you can have access to a larger segment of business while this is still relatively new to many. Here’s a couple of reasons why there’s no better time than now to start integrating a mobile marketing and advertising campaign with your business. Tips to start with mobile advertising It’s not expensive: You can create an awesome mobile banner or a simple but effective text message for far less money than what it costs for a print or television advertisement. By directing your marketing budget to focus on mobile advertising, you can target your specific audience directly by reminding them of your existence every time that they browse to a mobile website or use an app with in app advertising. It’s effective: You can get a great return on your investment when joining a mobile ad network. Most of the time the analytics provided by these networks can enable you to optimise your campaigns to perform even better. With any new marketing campaign, test everything with enhanced split testing so that you can change your campaign so that you get the most out of it. This will give you...
by anton | Nov 7, 2014 | Mobile Aggregation, Mobile Products, Services
Unstructured Supplementary Service Data (USSD) A Hard working communication tool – straight forward without the glam of pretty pictures or elevator-type music. Because it is so cheap and versatile, you can rest assured that you will get more bang for your buck. Clients aren’t always interested in unnecessary bells and whistles, but rather in a service or product that actually delivers on its promises. Companies often stick to SMS messaging when doing something “PLAIN” for a promotion or customer service, because a few realise the true potential of USSD. The latter works great for customer service activities. It allows a customer to interact with a business in real time and purchase items or obtain help via an easy-to-use menu. While using one of these menu’s aren’t the same as talking to a live person, t is close enough to facilitate effective customer service. It can be used for a variety of services, for example: banking notifications, prepaid airtime purchases, answers to general FAQ s, checking a statement or balance, voting, polls, new services etc. You don’t need an army of customer care consultants at the helm. In fact, Unstructured Supplementary Service Data menus are available 24/7 which means no overtime costs and no struggle with employee absenteeism. Also, a great amount of callers can be serviced at once – your clients don’t have to wait in line for a consultant. BENEFITS OF USING USSD It’s so cheap and versatile Allows for Interaction with clients Run servey’s Cheaper than SMS for 2-way Transactions You can also send approximately 182 alphanumeric characters using USSD, while a SMS only allows for 1400...
by anton | Nov 7, 2014 | Mobile Products
A real SMS Marketing campaign takes time. Send too many messages – people get annoyed. Send too few – your campaign has no effect. What you need is to build a “slow burning” campaign that is sustainable over a period of time. How do you do that? Automate your messages Have an automated release of messages for every action (clicks, sign ups) the customer takes. For instance: If he signs up for your newsletter, send him a thank you SMS. The idea is to make a series of messages that are applicable to the customer’s situation and will encourage continued engagement. Just remember not to overdo it – you don’t want your SMS Marketing messages to become spam. Pick your cues carefully. Know what you want from your customers What do you want your customers to do when they receive your message? Make sure that the action they have to take is logical and clear. For example: If you want them to visit your website, provide a link. When they arrive there, give them further instructions on what to do. If you confuse customer s or they don’t understand what to do immediately, they will simply drop off. Give them value What is in it for the customer? Every single SMS Marketing message should contain something of value. E.g. exclusive offers, links to relevant articles, exciting announcements etc. Don’t sound like a robot Even though you automate the sending of your messages or pre-write your content, just make sure it doesn’t sound automated. A customer wants to know that she is valued and appreciated and not “just another customer.”...
by anton | Nov 5, 2014 | Mobile Products
Bulk SMS marketing isn’t something your brand should take on lightly. Your customer’s phone is after all a private space, and if you carelessly invade it, you could lose their trust and loyalty. How can you avoid falling into such a trap? Be the best version of yourself that you can possibly be When you sit down to construct your messages, think carefully about what you want to say. You want your message to be relevant, add value, and elicit some kind of response. What you don’t want it to be is offensive, irritating or a waste of the receiver’s time. What you put into your text will depend on three things: who you are, what you want to achieve and who your customers are. Every brand has a personality and a voice. You might be serious and highly professional (e.g. a law firm) or clever and quirky (e.g. a fast food takeout). Your brand’s personality will reflect in your Bulk SMS marketing. Don’t try to be something that you are not or talk in a way that your customers don’t expect. For example: if a law firm used “teenage talk” in their messages, their clients might feel that the company couldn’t possibly help them out of trouble. Think your content through very carefully! Respect your customers In the beginning, brands are a little cautious about how and when they send their messages. But as soon as they get the hang of it, they let loose and it rains texts on their customers’ heads. Never get trigger happy Put yourself in your customer’s shoes. What do you think your...
by anton | Nov 3, 2014 | Mobile Products
As a business owner, you experience this every year around the Holiday Season: brands go mad and flood every channel they can get their hands on with advertisements. Standing out from the crowd goes from hard to nearly impossible! How can grab consumers’ attention with your Mobile Advertising? Get Social Social platforms like Facebook and Pintrest really comes alive during the festive Season. Now more than ever, people share ideas for gifts, decorations, recipes etc. with each other. They pin, post, tag, mention and put a hashtag on anything that moves. They become brand ambassadors and advertisers themselves. Now is your opportunity to make sure that your brand is the one going viral. Use your Mobile Advertisements to encourage social sharing. Create a unique hashtag for your twitter account, make your Pintrest burst with pics of your products and offer exclusive deals on your Facebook. Try search retargeting Uhm, what? Search retargeting is when a brand makes use of data to better predict the behaviour of their customers. If you know what your customers want, you can create more compelling Mobile Advertisements that will lead to purchases. What you need to do is research a specific stage of the buying process – aka the decision making stage. Learn how your customers decide between making a purchase and not making one. You might be surprised to find that something as small as a personalized SMS could be a dealmaker! Revamp the classics Marketing material containing things like family values, togetherness and generosity have always been a hit. But, these advertisements are often a twist of the truth and can cause...
by anton | Oct 31, 2014 | SMS Gateway
LOOKING TO IMPRESS YOUR CLIENTS IN A NIFTY WAY ! Have you ever requested a service code or entered into a competition by sending a text to a special shortened number? Then you have made use of a SMS Short Code. SMS Short Code ensure that you get quality leads – people won’t SMS you if they aren’t genuinely interested in what you have to offer. You can present a strong, straightforward call to action. It’s also a nifty way to impress potential customers. HOW ? Well, you will be able to: Get Quality Leads – People won’t SMS if they are not interested Strong, straight forward call to action – Quicker Response Dedicated Short Code – Which belongs to your business alone Having a Dedicated Short Code, makes it easier to protect your brand’s reputation and employ hard-core sales tactics. Just like Ordinary Billing, it’s a great way for consumers to make purchases without the hassle (and security risk) of giving away your credit card information or banking details. Businesses also benefit from this because it is easy to set up, run and can be used as an income generator. You can attach a certain Tafiff (that the user has to pay) to the Short Code, so you can have different short codes for different products. Premium SMS Billing is a specific type of Interactive SMS service that allows consumers to pay for something they want (content, services, etc) simply by sending a message to a short code, or by replying to an incoming SMS message. To make it more effective, a business can identify a keyword befitting...
by anton | Oct 29, 2014 | Mobile Products
Mobile games are not simply just for entertainment purposes, it is also an opportunity for brands to engage with their customers. Whether you put an ad in another company’s game or create your very own, it is now a powerful form of Mobile Advertising. What is the connection here? Say for instance you are a clothing retailer. You can develop a game where users need to match the appropriate pieces of clothing together (e.g. a floral top with the same floral skirt) and then score points based on their choices. When they achieve a certain score level, they can receive a discount voucher to use at your store. Just imagine: consumers are engaging with your brand in a way that is beneficial to you both. By using the clothes that are in season at your shop at that moment, you are engaging in Mobile Advertising without being “in your face.” You will be able to gain valuable insight into consumer behaviour and really get to know your customers. Which of your clothing pieces do they like more? How do they go about choosing their outfits? How much time and effort are they willing to put into their appearance? Consumers, on the other hand, can explore your products in a fun and engaging way. They will be able to see what you have to offer and how certain pieces will look together. All that is left for them to do is to visit your shop (or your online store) and purchase the clothing they are already in love with. And the cherry on top? Because the game is on their...
by anton | Oct 27, 2014 | Mobile Aggregation
The relationship you have with your customers is what keeps your business going. Putting extra care into how you communicate with them should be one of your top priorities. That is why taking advantage of the products and services a Mobile Wasp like Integrat has to offer, can make your customer relations bloom. How can you do this? Keep your brand alive: Out of sight, out of mind. This doesn’t only ring true for love affairs, but for a brand as well. Sometimes you simply need to remind your customers that you are still in business. You don’t always have to do hard selling in your text messages. Send a friendly mobile message now and them to remind them of your business hours, how to get in contact with you, what is happening at your shop etc. Create your own grapevine: The wonderful thing about mobile communication is that most of the formats can be shared. Your customers can forward your messages to their friends and family, thus spreading the word without you having to do anything more or pay anything extra. Separate yourself from the pack: Use a Mobile Wasp’s services to show that you are different from your competitors by offering your customers more. More choices, more ways to get in touch with you and essentially more bang for their buck. For example: Give them super easy payment options like Premium SMS or Direct Operator Billing. Let them use SMS shortcodes to enter competitions or get answers to their questions almost instantly. Send them one-time passwords or login details via USSD messages that they can’t save on...
by anton | Oct 24, 2014 | Mobile Products
In our previous post, we talked about how mobile has evolved in such a way that it is now an integrated part of every person’s life. This opens the door for brands to reach even further and deeper with their Mobile Advertising. We use our phones as a: Media hub: streaming, watching and recording news and entertainment. Life coach: keeping track of our health and finances Shopping companion: searching for products and services as well as paying for it Personal assistant: enabling us to blend our professional and private lives into one Now, how does this impact a brand who wants to run a Mobile advertising campaign? People don’t discover or use content in the same way anymore. They share and consume music, news and topics at a rapid pace. A brand has to be with its consumers in the “now”, or it will become old news. People also love to view videos – include this in your ad you will see people spending more time on your website than before. Consumers want apps that empower them and make them more successful. They want to hear about shortcuts, tips and tricks to manage their lives more effectively. Thus, brands need to add value to their offerings. How you structure your content is now more important than ever – the days of only pasting the face of a pretty girl wearing your new lipstick is over. Your audience wants to know how it will benefit them to buy your cosmetics. Phones now play a role in every step of the shopping process. This provides more platforms for brands to showcase...
by anton | Oct 22, 2014 | Mobile Products
Mobile isn’t something new – it has been around for some time now and continues to evolve. Mobile Advertising might still be a foreign concept for many brands, but you can use it to really hit home with your target market. Here is why. Mobile is the consumer’s new best friend. From a constant companion to a spiritual advisor, it allows people to socialize, live in the moment and have almost anything at their fingertips. It empowers people and let them do things that were previously only reserved for desktop computers or landline phones. There has been significant growth in four particular areas, according to a Mobile Research Whitepaper from SAY. They are: Media hub, life coach, shopping companion and personal assistant. This growth, naturally, opens up the way for brands to Advertise on Mobile. Media Hub: mobile is replacing traditional media for things like news and entertainment. 57% of people stream music on their phones and 63% watch or post a video on their handheld device. One in three people get the majority of their news on their phone. Partnering up with a media app for your ad campaign might just be a great idea. Life consultant: People use their phones to improve their lives with apps that can track their fitness, keep meeting notes or calculate their finances. If you can work around Mobile Advertisements promoting goal setting or creating awareness, you could have a winning combo. Shopping friend: Mobile enables consumers to browse for products/ services, read reviews, place an order, pay for their goods and even track their parcels. 53% of users between the ages...
by anton | Oct 21, 2014 | SMS Gateway
ARE YOU PAYING TOO MUCH FOR YOUR BULK SMS MOBILE ADVERTISING ? INTEGRAT is a leading Mobile WASP Aggregator in Africa that provides Mobile Integration and has been specialising in the Mobile Value Added Services (VAS) industry since 2001. Integrat makes sending and receiving of Bulk SMS messages straight forward. Whatever sector you are in, wherever you are in the world, we can help you put messaging at the heart of your business. Benefits of using Bulk SMS through Integrat : Gives you the ability to target a much larger audience It’s Cost Effective way of communicating to your customer Should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call. It connects you with them instantly and is much cheaper than calling them. Reach your targeted audience Make use of Integrat’s ready made platform that won’t only help the process to go down smoothly, but it will even save you money at the same time. Where to start with Bulk SMS Marketing ? It is easy to feel overwhelmed when you first start thinking about incorporating Bulk SMS as part of your marketing strategy. After all, there are so many things you can do with it and hundreds of things you want to say. Where do you even start ? Get Customers to sign up You can’t send text messages if you don’t have phone numbers. As simple as it sounds, getting those numbers will probably be the hardest part. You will need to think smart and be creative. One of the best ways to grow your opt-in...
by anton | Oct 20, 2014 | Mobile Products
If own a delivery company, or your business provides this as an added service, your main concern is getting the package to a customer in a timely fashion. Did you know that a SMS Platform won’t only help the process to go down smoothly, but it will even save you money at the same time? You probably know this scenario all too well: you arrive at the location indicated by the customer, only to find that the person isn’t there or you received an address that is totally wrong. A back-and-fort battle ensues between you and the customer. You try to deliver the package a few more times but something goes wrong every time. Frustration starts to build as you watch your petrol costs grow and count the hours wasted. If only you had a SMS platform! People usually have their mobile phones on their person. If they leave their location, their phone goes with them. SMS connects you with them instantly and it is much cheaper than calling. Also, should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call. Use texting to: Let the customer know that their parcel is ready for delivery Confirm the delivery address and time Tell the customer that you are on your way to the location Inform them should anything go wrong – e.g. you are stuck in traffic Report back afterwards to confirm delivery or non-delivery Ask if the customer was satisfied with your service Can you imagine how impressed consumers will be with such attention to detail?...
by anton | Oct 17, 2014 | Mobile Products
From mundane text message to interactive images that explode like fireworks onto your phone’s screen – Mobile Advertisements come in different formats, each with their own pros and cons. How do you know which will work best for your brand? Mobile Search Ads The small size of the mobile screen will work in your favour if your ad is ranked number one or two on the page. The user will see those ads first and might not be bothered to scroll down and look at the rest. The only problem is, you have to be in those top positions. That means bidding on the right keywords for your brand. It will help if you include the location of your business in the keywords as well as in the copy of your ads – you will get less irrelevant clicks this way. These ads work well if you advertise locally and they have the potential to acquire a high amount of traffic. It could however get a bit expensive if you try to compete for keywords against larger companies. Mobile Display Ads In this case, the size of the mobile screen will work against you. Users might have trouble viewing the text in your ad if your Mobile Advertisement is too small. This begs the question if the click-results will be worth what you pay for. On the plus side: it is a better fit if you have a limited budget because it can be much cheaper than search ads. And you can make it much more visually appealing than just plain text. Mobile In-App Ads Placing an ad inside...
by anton | Oct 15, 2014 | Mobile Products
Just like traditional forms of advertising, Mobile Advertising also comes in different shapes and sizes. Do you go for bright and loud or simple and cheap? Before you choose the format of your ad, there are three important things you need to consider. Determine your objectives You can’t have an advertisement campaign without objectives. What are you hoping to achieve with your ad? Do you want to do a branding campaign that is more focused on awareness than sales? Or do you want performance campaigns that are aimed at acquiring leads or customers? Naturally, some ads will work better for branding campaigns while others will perform better if you are looking for sales. There are no right or wrong objectives, but there are right and wrong Mobile Ads. Don’t forget about your budget The more you want to put into your ads, the more it will probably cost. If you require graphics and sound, you will have to hire a graphic designer or professional branding company. If you are opting for Search Ads, you want to consult someone who has experience in Search Engine Optimization (SEO) and keyword research/ bidding. How much are you willing to spend on attractive or high-ranking digital ads? Your customers’ needs are very important You can spend all the time and money you want on Mobile Advertising. But if you don’t reach your customers or potential consumers, you are doing it all for naught. It is not about what you think looks or feels great – it is all about what your target market wants. Make sure the location of your ad is accessible...
by anton | Oct 13, 2014 | Mobile Products
Nightclubs have a lot of things going for them when it comes to Bulk SMS Marketing: party goers always have their phones on them and they usually travel in groups. How can you use texting to get customers through the doors? Apart from having a drink in their hand, club customers always have something else in the other – their mobile phone. This puts a marketer in the ideal situation for doing on-the-spot marketing. Naturally, a club is at its busiest over weekends, so you can use the weekdays to build up hype. Or, you can even try to lure your customers during the week. No matter what your objectives are, you can make use of any of the following Bulk SMS strategies. Free entry or half price entry if they show the doorman a promotional text message. Mobile coupons/ vouchers to get discounts on drinks or free shooters Text reminders about special events or upcoming shows at the club. New Year’s is probably of the biggest party events, so make sure you text customers about it well beforehand so you can outsmart your competitors. Text-to-win contests. Customers can send an SMS answering a question about the club or an event. You will then announce the winners during the party – thus, entrants can only claim their prize if they are present at that time. This is a smart way to grow your customer contact list as well. Refer a friend. Send customers a unique code along with a promotional messages and ask them to forward it to their friends. Reward the customer who spreads your message around the...
by anton | Oct 10, 2014 | Mobile Products
It doesn’t matter if you are selling shoes or offering legal services. Your Mobile Advertising campaign should always have these four elements: value, relevancy, simplicity and honesty. Each and every brand always has the same thing to say: “Buy from me!” or “Choose my services!” It is the main purpose of marketing after all. Being successful, however, takes more than just pictures and words on a screen. It compels you to dig a little deeper to find your true brand voice, company values and make it part of your message. Adding value Why should consumers buy from you? What is in it for them? What makes you better than your competitors? Simply telling consumers to “order now” says absolutely nothing. Put the benefits of your product in your Mobile Ad and explain to consumers how it can add value to their lives. For example: “Our chairs are very modern” versus “Our chairs are so comfortable they will never experience back pain again.” Make it relevant How can you add more relevance to your message? Try to anticipate the consumer’s needs. For example: if you sell diet products, a consumer might find a few dieting tips in your ad very useful. Such an ad is more relevant to the user than one that simply has a picture of the diet products on it. And it goes hand-in-hand quite nicely with the value –adding element. Keep it simple Remember, the mobile screen has limited space. You want to say just enough to peak the user’s interest without writing a whole essay. They can always find more info or more pictures on...
by anton | Oct 8, 2014 | Mobile Products
Are you getting the idea that your Mobile Advertising sucks because consumers don’t respond to it? Relax, you can fix it. Let’s take a look at what you might be doing wrong and how to solve it. It doesn’t fit, therefore it doesn’t sit You are familiar with the memes about animals (mostly cats) who think they can sit in/ on anything as long as they can get some part of their body to fit? Well, it doesn’t work that way with mobile ads. If you put the ad in the wrong place, nobody will care. For example: advertising a printer on a website about saving trees is a very bad idea. If it doesn’t fit … Your ad doesn’t tell people what to do A Mobile Advertisement is about more than just cute graphics or surprising sounds. It is a message telling consumers directly what you want them to do after reading your ad. If you don’t have a call to action, what action do you expect them to take? Should they click on your ad – where will this take them? Do you want them to drop you a mail or fill out a form? Tell them – or they will simply ignore it. Poor graphics and grammar There are no excuses for this one. Your images have to be of good quality (no pixilation) and you should have your spelling and grammar checked. Poor text and images reflect equally poorly on your company. How can you expect consumers to trust in your products or services if your ad looks like a hot mess? Also, be wary...
by anton | Oct 6, 2014 | Mobile Aggregation
It is a fact: there is a shift in the way that consumers are using their mobile phones. As a business, you should change your Mobile Aggregation practises along with this if you want to stay on top of your game. The wireless handset has taken over the younger generation’s lives completely. Mobile phones are capable of integrating their entertainment, social interaction and even the way they look for work all in to one. No wonder that they are spending more time on their phones than on laptops or desktop computers. Where things really get tricky though is in the phone department. Their phones have different capabilities, which entail different Mobile Aggregation abilities. It is safe to assume that the younger generation is leaning more heavily towards smartphones, although statistics show that South Africa has yet to catch up on the smartphone craze due to our economic climate. The fact of the matter however: as the phones become capable of doing more, your customers start to expect more from your brand. Some companies haven’t even realised the potential of mobile marketing yet and are still stuck in the old ways of communication. Others have embraced the digital world, but they aren’t alert to how quickly the environment changes – and they start to trail behind as well. Do you realise that while a consumer is watching television or reading a newspaper they always have one eye on their phone? In fact, it might even be the other way around. Consumers are so caught up with their mobile phones that other mediums become secondary. The good news for marketers is...
by anton | Oct 2, 2014 | General
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by anton | Oct 1, 2014 | Mobile Products
When people think of Wholesale SMS, they immediately assume it is for external purposes e.g. marketing and client communication. But did you know, it can be an effective internal communications tool as well? Employees are often swamped by email messages. Add to that the fact that they aren’t always at their desktop computer to check their messages because they are in meetings or offsite. This can result in info getting lost or delayed that could in turn affect productivity or the accurateness of your employees’ work. Using texting as a method of internal communication can help to deliver messages timely so your workers don’t miss out on important info – no matter where they are. With Wholesale SMS you can: Send meeting requests and reminders Seasonal greetings, birthday wishes and “get well soon” messages Schedule shifts and notify employees about shift changes Keep in touch with freelancers and remind them of deadlines Get information about clients to employees who are offsite. Consultants who are seeing clients at the latters’ office/ coffee shop might require relevant info from their office to proceed. Quickly reading a text can be considered less rude than taking a phone call during the conversation. Notify workers of emergency situations like a fire in the building. Give employees peace of mind that their vehicles are safe. Let them know when they leave their vehicles’ lights on; if there is a threat of a hailstorm, or if someone damaged/ broke into their vehicle. Because SMS is virtually instant it is a great way to communicate with your employees on-the-go. With more and more people working from home...
by anton | Sep 29, 2014 | Mobile Products
As with anything in life, people will always have their own opinions on what works and what doesn’t. Some of these opinions are based on fact while others are simply untrue. Let’s debunk a few myths about Mobile Advertising! Myth 1: A business should choose between either Mobile Advertising or desktop advertising, and the latter usually wins. Fact: This myth doesn’t take into account that more people own mobile phones than desktop computers. Or that, in fact, a lot of people own both. If you have to choose between the two, remember it’s the needs of your target market that counts. Which device do they use most? Myth 2: Static banner ads pack less punch than rich media ads. Fact: Don’t confuse engagement and conversions. While rich media is more engaging, it doesn’t mean it is a more powerful customer converter. Myth 3: Advertising on the mobile web is only about traffic Fact: The success of your mobile campaign should rather be determined by the number of customers gained than the number of internet views you received. Don’t get too hung up on stats – quality over quantity! Myth 4: A company doesn’t need a mobile website – a regular one will do. Fact: Regrettably not. A website that isn’t optimised for mobile, won’t display correctly on a mobile handset. Remember: a phone’s screen is much smaller in comparison to that of a laptop or a desktop computer. Myth 5: Consumers don’t care about Mobile Ads Fact: Mobile ads are actually a bit more “in your face” than desktop ads – thanks to the size of the phone’s screen....
by anton | Sep 22, 2014 | Mobile Products
Do you want to make sure you get your money’s worth from your Mobile Advertising campaigns? We can give you 4 tips to put you on the right track! Decide what you want from your ad partner First you should decide if you want to do your campaigns on your own or team up with an advertising partner. If this is a completely new ball game for you, it would be wise to get expert help and advice. Companies that offer advertising services don’t all operate the same way. Some might offer to do everything for you from A to Z, while others have a self-service approach that will require you to be more hands-on. To incentivise or not? Are you going to reward customers for interacting with your mobile advertisement or not? (In other words, offering users a reward for their participation.) This isn’t a “must”, but it will help to drive traffic. On the other hand, you might get users who interact with your ad just to get a reward, but who have no intentions of becoming a customer. If your budget is tight, this could be a very important decision. Choose the right payment model There are different price structures for mobile ads. You can pay per click, per impression, per install etc. Your marketing goals (and product) will determine which method is better suited for you. For example: if you offer a mobile app, you rather want to pay every time a user downloads your app instead of paying every time someone simply clicks on the app. Don’t start your target market too small Why? If...
by anton | Sep 19, 2014 | Mobile Products
Mobile usage is on the rise, as is mobile payments and shopping. But what if you don’t have the type of product or service that is fit for e-commerce? Does this leave you “out of the game” so to speak? Not at all. You can still attract customers to your bricks-and-mortar shop with Location Based marketing. Most smartphones have geo-location technology that allows the user to know the geographic location of his/ her phone. While it doesn’t necessarily give an on-the-dot pinpoint of where the user is, it is still pretty accurate. Marketers are using this geo-technology to do Location Based Marketing. In other words, if they know the geographic location of the customer, they can time their marketing messages to reach customers at the ideal moment. If your customer is in the vicinity of your shop, you can send him a message about your current specials. The power of this marketing method lies in the fact that you are basically giving the customer a reason to enter your shop. You can either use Location Based marketing to play defence or offense. E.g. target consumers in your own vicinity or “hijack” customers in your competitor’s vicinity. It can also provide insight into consumer behaviour – for example what time of the day/ on which days your customers are doing their shopping – that will lead to highly targeted marketing campaigns. How do companies know where to “draw the line”? This is what is called geo-fencing. You can define a geographic region – big or small – that you want to target with your marketing. This type of marketing is...
