Welcome to our Blog!

Everything about Mobile Advertising!

BULK SMS

ARE YOU PAYING TOO MUCH FOR YOUR BULK SMS MOBILE ADVERTISING ? INTEGRAT is a leading Mobile WASP Aggregator in Africa that provides Mobile Integration and has been specialising in the Mobile Value Added Services (VAS) industry since 2001.   Integrat makes sending and receiving of Bulk SMS  messages  straight forward.  Whatever sector you are in,  wherever  you  are  in the world, we can help you put messaging at the heart of your business. Benefits of using Bulk SMS through Integrat : Gives you the ability to target a much larger audience It’s Cost Effective way of communicating to your customer Should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call.  It connects you with them instantly and is much cheaper than calling them. Reach your targeted audience Make use of Integrat’s ready made platform that won’t only help the process to go down smoothly, but it will even save you money at the same time. Where to start with Bulk SMS Marketing ? It is easy to feel overwhelmed when you first start thinking about incorporating Bulk SMS as part of your marketing strategy.  After all, there are so many things you can do with it and hundreds of things you want to say.  Where do you even start ?  Get Customers to sign up You can’t send text messages if you don’t have phone numbers.  As simple as it sounds, getting those numbers will probably be the hardest part.  You will need to think smart and be creative.  One of the best ways to grow your opt-in...

How a SMS Platform can save you delivery costs

If own a delivery company, or your business provides this as an added service, your main concern is getting the package to a customer in a timely fashion. Did you know that a SMS Platform won’t only help the process to go down smoothly, but it will even save you money at the same time? You probably know this scenario all too well: you arrive at the location indicated by the customer, only to find that the person isn’t there or you received an address that is totally wrong. A back-and-fort battle ensues between you and the customer. You try to deliver the package a few more times but something goes wrong every time. Frustration starts to build as you watch your petrol costs grow and count the hours wasted. If only you had a SMS platform! People usually have their mobile phones on their person. If they leave their location, their phone goes with them. SMS connects you with them instantly and it is much cheaper than calling.  Also, should the receiver miss your text at that very moment, they can always read it a few seconds later – unlike a missed call. Use texting to: Let the customer know that their parcel is ready for delivery Confirm the delivery address and time Tell the customer that you are on your way to the location Inform them should anything go wrong – e.g. you are stuck in traffic Report back afterwards to confirm delivery or non-delivery Ask if the customer was satisfied with your service Can you imagine how impressed consumers will be with such attention to detail?...

What Mobile Advertisement format will work best for my brand?

From mundane text message to interactive images that explode like fireworks onto your phone’s screen – Mobile Advertisements come in different formats, each with their own pros and cons. How do you know which will work best for your brand? Mobile Search Ads The small size of the mobile screen will work in your favour if your ad is ranked number one or two on the page. The user will see those ads first and might not be bothered to scroll down and look at the rest. The only problem is, you have to be in those top positions. That means bidding on the right keywords for your brand. It will help if you include the location of your business in the keywords as well as in the copy of your ads – you will get less irrelevant clicks this way. These ads work well if you advertise locally and they have the potential to acquire a high amount of traffic. It could however get a bit expensive if you try to compete for keywords against larger companies. Mobile Display Ads In this case, the size of the mobile screen will work against you. Users might have trouble viewing the text in your ad if your Mobile Advertisement is too small. This begs the question if the click-results will be worth what you pay for. On the plus side: it is a better fit if you have a limited budget because it can be much cheaper than search ads. And you can make it much more visually appealing than just plain text. Mobile In-App Ads Placing an ad inside...

Before you choose the format of your Mobile Advertisement…

Just like traditional forms of advertising, Mobile Advertising also comes in different shapes and sizes. Do you go for bright and loud or simple and cheap? Before you choose the format of your ad, there are three important things you need to consider. Determine your objectives You can’t have an advertisement campaign without objectives. What are you hoping to achieve with your ad? Do you want to do a branding campaign that is more focused on awareness than sales? Or do you want performance campaigns that are aimed at acquiring leads or customers? Naturally, some ads will work better for branding campaigns while others will perform better if you are looking for sales.  There are no right or wrong objectives, but there are right and wrong Mobile Ads. Don’t forget about your budget The more you want to put into your ads, the more it will probably cost. If you require graphics and sound, you will have to hire a graphic designer or professional branding company. If you are opting for Search Ads, you want to consult someone who has experience in Search Engine Optimization (SEO) and keyword research/ bidding.  How much are you willing to spend on attractive or high-ranking digital ads? Your customers’ needs are very important You can spend all the time and money you want on Mobile Advertising. But if you don’t reach your customers or potential consumers, you are doing it all for naught. It is not about what you think looks or feels great – it is all about what your target market wants. Make sure the location of your ad is accessible...

Bulk SMS marketing ideas for nightclubs

Nightclubs have a lot of things going for them when it comes to Bulk SMS Marketing: party goers always have their phones on them and they usually travel in groups. How can you use texting to get customers through the doors? Apart from having a drink in their hand, club customers always have something else in the other – their mobile phone. This puts a marketer in the ideal situation for doing on-the-spot marketing. Naturally, a club is at its busiest over weekends, so you can use the weekdays to build up hype. Or, you can even try to lure your customers during the week. No matter what your objectives are, you can make use of any of the following Bulk SMS strategies. Free entry or half price entry if they show the doorman a promotional text message. Mobile coupons/ vouchers to get discounts on drinks or free shooters Text reminders about special events or upcoming shows at the club. New Year’s is probably of the biggest party events, so make sure you text customers about it well beforehand so you can outsmart your competitors. Text-to-win contests. Customers can send an SMS answering a question about the club or an event. You will then announce the winners during the party – thus, entrants can only claim their prize if they are present at that time. This is a smart way to grow your customer contact list as well. Refer a friend. Send customers a unique code along with a promotional messages and ask them to forward it to their friends. Reward the customer who spreads your message around the...

4 Elements no Mobile Advertising campaign can do without

It doesn’t matter if you are selling shoes or offering legal services. Your Mobile Advertising campaign should always have these four elements: value, relevancy, simplicity and honesty. Each and every brand always has the same thing to say: “Buy from me!” or “Choose my services!” It is the main purpose of marketing after all. Being successful, however, takes more than just pictures and words on a screen. It compels you to dig a little deeper to find your true brand voice, company values and make it part of your message. Adding value Why should consumers buy from you? What is in it for them? What makes you better than your competitors? Simply telling consumers to “order now” says absolutely nothing. Put the benefits of your product in your Mobile Ad and explain to consumers how it can add value to their lives. For example: “Our chairs are very modern” versus “Our chairs are so comfortable they will never experience back pain again.” Make it relevant How can you add more relevance to your message? Try to anticipate the consumer’s needs. For example: if you sell diet products, a consumer might find a few dieting tips in your ad very useful. Such an ad is more relevant to the user than one that simply has a picture of the diet products on it. And it goes hand-in-hand quite nicely with the value –adding element. Keep it simple Remember, the mobile screen has limited space. You want to say just enough to peak the user’s interest without writing a whole essay. They can always find more info or more pictures on...

Do your Mobile Ads suck? Fix them!

Are you getting the idea that your Mobile Advertising sucks because consumers don’t respond to it? Relax, you can fix it. Let’s take a look at what you might be doing wrong and how to solve it. It doesn’t fit, therefore it doesn’t sit You are familiar with the memes about animals (mostly cats) who think they can sit in/ on anything as long as they can get some part of their body to fit? Well, it doesn’t work that way with mobile ads. If you put the ad in the wrong place, nobody will care. For example: advertising a printer on a website about saving trees is a very bad idea. If it doesn’t fit … Your ad doesn’t tell people what to do A Mobile Advertisement is about more than just cute graphics or surprising sounds. It is a message telling consumers directly what you want them to do after reading your ad. If you don’t have a call to action, what action do you expect them to take? Should they click on your ad – where will this take them? Do you want them to drop you a mail or fill out a form? Tell them – or they will simply ignore it. Poor graphics and grammar There are no excuses for this one. Your images have to be of good quality (no pixilation) and you should have your spelling and grammar checked. Poor text and images reflect equally poorly on your company. How can you expect consumers to trust in your products or services if your ad looks like a hot mess? Also, be wary...

Is your Mobile Aggregation changing with consumer behaviour?

It is a fact: there is a shift in the way that consumers are using their mobile phones. As a business, you should change your Mobile Aggregation practises along with this if you want to stay on top of your game. The wireless handset has taken over the younger generation’s lives completely. Mobile phones are capable of integrating their entertainment, social interaction and even the way they look for work all in to one. No wonder that they are spending more time on their phones than on laptops or desktop computers. Where things really get tricky though is in the phone department.  Their phones have different capabilities, which entail different Mobile Aggregation abilities. It is safe to assume that the younger generation is leaning more heavily towards smartphones, although statistics show that South Africa has yet to catch up on the smartphone craze due to our economic climate. The fact of the matter however: as the phones become capable of doing more, your customers start to expect more from your brand. Some companies haven’t even realised the potential of mobile marketing yet and are still stuck in the old ways of communication. Others have embraced the digital world, but they aren’t alert to how quickly the environment changes – and they start to trail behind as well. Do you realise that while a consumer is watching television or reading a newspaper they always have one eye on their phone? In fact, it might even be the other way around. Consumers are so caught up with their mobile phones that other mediums become secondary. The good news for marketers is...

Fast Weave Hairstyles For Black Women

Natural Purple Hair Colours And Kinds San Andreas, one other catastrophe film centered around the San Andreas Fault. The balding low cost human hair wigs are way more efficient at covering http://www.alicewigs.com/wigs.html balding and may additionally be utilized for an eternal resolution especially amongst older males that bear the balding. With many various styles out there you possibly can for users to hire a cheap hair wig that fits your foot their fashion and former hair. Try the details of every kind of Low-cost Lace Wigs before you select one for your private use. Getting good high quality a hundred% human wigs for women hair wigs at an affordable worth may not all the time be simple however in case you go searching lengthy sufficient, your efforts should reap results. The actual wholesale best Outfit Wigs in addition to Halloween hairpieces are made in numerous styles, tones, sizes, smoothness, in addition to patterns. Costume hairpieces as well as Halloween hairpieces position among the many important add-ons that allow you to get that a lot of cherished stylish in addition to good look. You’ll surprise your family and friends and purchase that grand seem by selecting the perfect ensemble wigs in the town. A go to to an in depth retailer provides you with a notion of the varied online retailer Ensemble Wigs on sale which may be discovered available in the market. In any case, long wigs do stay to be the extra standard choice of women all over the world. Hair extensions or wigs are a quick option to transform quick hair into long hair or you should...

Use wholesale SMS for internal communication

When people think of Wholesale SMS, they immediately assume it is for external purposes e.g. marketing and client communication. But did you know, it can be an effective internal communications tool as well? Employees are often swamped by email messages. Add to that the fact that they aren’t always at their desktop computer to check their messages because they are in meetings or offsite. This can result in info getting lost or delayed that could in turn affect productivity or the accurateness of your employees’ work. Using texting as a method of internal communication can help to deliver messages timely so your workers don’t miss out on important info – no matter where they are. With Wholesale SMS you can: Send meeting requests and reminders Seasonal greetings, birthday wishes and “get well soon” messages Schedule shifts and notify employees about shift changes Keep in touch with freelancers and remind them of deadlines Get information about clients to employees who are offsite. Consultants who are seeing clients at the latters’ office/ coffee shop might require relevant info from their office to proceed. Quickly reading a text can be considered less rude than taking a phone call during the conversation. Notify workers of emergency situations like a fire in the building. Give employees peace of mind that their vehicles are safe.  Let them know when they leave their vehicles’ lights on; if there is a threat of a hailstorm, or if someone damaged/ broke into their vehicle. Because SMS is virtually instant it is a great way to communicate with your employees on-the-go. With more and more people working from home...

6 Mobile Advertising myths debunked

As with anything in life, people will always have their own opinions on what works and what doesn’t. Some of these opinions are based on fact while others are simply untrue. Let’s debunk a few myths about Mobile Advertising! Myth 1: A business should choose between either Mobile Advertising or desktop advertising, and the latter usually wins. Fact: This myth doesn’t take into account that more people own mobile phones than desktop computers. Or that, in fact, a lot of people own both. If you have to choose between the two, remember it’s the needs of your target market that counts. Which device do they use most? Myth 2: Static banner ads pack less punch than rich media ads. Fact: Don’t confuse engagement and conversions. While rich media is more engaging, it doesn’t mean it is a more powerful customer converter. Myth 3: Advertising on the mobile web is only about traffic Fact: The success of your mobile campaign should rather be determined by the number of customers gained than the number of internet views you received. Don’t get too hung up on stats – quality over quantity! Myth 4: A company doesn’t need a mobile website – a regular one will do. Fact: Regrettably not. A website that isn’t optimised for mobile, won’t display correctly on a mobile handset. Remember: a phone’s screen is much smaller in comparison to that of a laptop or a desktop computer. Myth 5: Consumers don’t care about Mobile Ads Fact: Mobile ads are actually a bit more “in your face” than desktop ads – thanks to the size of the phone’s screen....

How to make the most of your Mobile Advertising campaigns

Do you want to make sure you get your money’s worth from your Mobile Advertising campaigns? We can give you 4 tips to put you on the right track! Decide what you want from your ad partner First you should decide if you want to do your campaigns on your own or team up with an advertising partner. If this is a completely new ball game for you, it would be wise to get expert help and advice. Companies that offer advertising services don’t all operate the same way. Some might offer to do everything for you from A to Z, while others have a self-service approach that will require you to be more hands-on. To incentivise or not? Are you going to reward customers for interacting with your mobile advertisement or not? (In other words, offering users a reward for their participation.) This isn’t a “must”, but it will help to drive traffic. On the other hand, you might get users who interact with your ad just to get a reward, but who have no intentions of becoming a customer. If your budget is tight, this could be a very important decision. Choose the right payment model There are different price structures for mobile ads. You can pay per click, per impression, per install etc. Your marketing goals (and product) will determine which method is better suited for you. For example: if you offer a mobile app, you rather want to pay every time a user downloads your app instead of paying every time someone simply clicks on the app. Don’t start your target market too small Why? If...

How Location Based Marketing can put you on the map

Mobile usage is on the rise, as is mobile payments and shopping. But what if you don’t have the type of product or service that is fit for e-commerce? Does this leave you “out of the game” so to speak? Not at all. You can still attract customers to your bricks-and-mortar shop with Location Based marketing. Most smartphones have geo-location technology that allows the user to know the geographic location of his/ her phone. While it doesn’t necessarily give an on-the-dot pinpoint of where the user is, it is still pretty accurate. Marketers are using this geo-technology to do Location Based Marketing. In other words, if they know the geographic location of the customer, they can time their marketing messages to reach customers at the ideal moment. If your customer is in the vicinity of your shop, you can send him a message about your current specials. The power of this marketing method lies in the fact that you are basically giving the customer a reason to enter your shop. You can either use Location Based marketing to play defence or offense. E.g. target consumers in your own vicinity or “hijack” customers in your competitor’s vicinity. It can also provide insight into consumer behaviour – for example what time of the day/ on which days your customers are doing their shopping – that will lead to highly targeted marketing campaigns. How do companies know where to “draw the line”? This is what is called geo-fencing. You can define a geographic region – big or small – that you want to target with your marketing. This type of marketing is...

5 uses for SMS Shortcodes

What can you do with SMS Shortcodes? Pretty much anything! Let’s take a look at five practical uses that are suitable for just about any type of business. Competitions Who wants to fill out a competition form by hand and then drop it into a box that looks suspiciously like the handiwork of pre-schooler? It might work at an informal event, but it is definitely not suited for a professional business. Entering a competition via mobile simply makes your company look more legit. Making donations If you are hosting a charity event or taking donations for a worthy cause, you want to make it as easy as possible for participants to commit. SMS Shortcodes can make this an instant process. After all, you want people to commit on the spot while they are “feeling” your message – not later when they are at home and have forgotten all about it. Getting information Customers don’t want to jump through hoops to get the answer to a simple question. Let them text their questions using a Shortcode. This will give the consultant ample time to get a satisfying answer for the customer and then text or phone them back.  Less time wasted, more efficient customer service! This can also work for recruiting new clients. Instead of calling them up and intruding on their privacy, you can simply text to ask if they are interested and they can reply back using your shortcode. Less money wasted! Instant feedback Conducting marketing surveys can be quite the chore – not only for the marketer, but the customer as well. Consumers don’t want to answer...

7 Tips to optimize your Mobile Advertising

Are you new to Mobile Advertising or simply stuck in a rut? Don’t stress! These seven simple tips will get you your motor running no time. Know your audience: Even though it is supposed to be your starting point, some marketers still get it wrong. Know what your customers want from you. What phones they are using? How are they using it? Remember, consumers behave differently when reading messages on their phone compared to reading viewing info on their desktop computer. Knowing this could be the difference between mobile marketing success and failure. The less clicks, the better: Make your ad interactive. The more your customer has to click, the less inclined he will be to follow through. Something like an in-ad sign-up is a great way to counter excessive clicking. Mobile Advertising is for now: Mobile communication is immediate and interactive. Placing an ad for an event that is happening a year from now, simply won’t make sense. Time your ad in such a way that your customers are able to take action at the appropriate time. Location, location, location: It is important to place your ad in an appropriate location. You want your ad to be seen quickly without being disruptive to the user. People generally don’t like to pause what they are doing because of an ad! Have a strong call to action: What do you want a consumer to do when they see your ad? Email you? Phone you? Buy a product on your website? Tell them! And give them a very good reason to take action – like a free gift or discount. (P.S...

Real customer loyalty is easy with an SMS Platform

Customer loyalty is a corner stone of every thriving business, however, keeping consumers coming back for more is easier said than done. Agreed? Not if you have a SMS Platform! Mobile is an excellent tool for driving customer loyalty programmes. The secret behind being successful in this endeavour is knowing what your customers want. What works and what doesn’t work for them? The top three rewards offered by companies are: discounts, free products and loyalty points that can be redeemed at some point. According to an article on Bizcommunity, the majority of customer votes went for discounts and savings (39%). Free products/ premiums followed closely on its heels with only 5% less votes. Loyalty points received the least of the votes – most likely because it takes too long to accumulate enough points to redeem on something worthwhile. Okay, now that we have a better understanding of consumer preferences, how do you tie it into your SMS Platform? You start with the biggest factor: value add. You are in the ideal situation to customize your loyalty programme. By looking at your customers’ behaviour, you should be able to take your texting (and rewards) to a more personal level. This way you are truly adding value to the lives of your customers – something that 32% of customers say is not happening. Also, allow your other communication channels to assist your SMS platform. It doesn’t have to be a stand-alone platform. For example: encourage your customers to check-in on Facebook at your restaurant (via their mobile) while they are having a coffee. Three things that customers regularly complain about (and...

Appeal to your customers with Airtime Vouchers

Airtime Vouchers can take the pain out of rewarding your customers. Every person owning a cell phone has to use airtime – whether by contract or pre-paid. It is hard to go wrong with such a simple incentive! It isn’t limited to age: You don’t have to worry that only certain age groups would be interested in such a reward. It will obviously appeal to a young crowd because they are constantly busy on their phones and, hence, are always short on airtime. But it can be equally appealing to an older target market who are limited by a strict financial budget. It is a good idea though to adjust the amount you reward according to your customers’ needs. An older market might not be interested in a small R5 voucher while younger customers might not be too worried about the value. Your environmental conscious customers will love it: Because Airtime Vouchers can be sent and redeemed without the use of paper material, it is much more environmentally friendly. If your business sells “green” products this reward system is a must-have – it sends a pretty clear message that you care about the planet. New and old customers will give it the thumbs up: You can use your vouchers to either attract new customers or to reward loyal ones. Give it away as: A competition prize Part of a limited marketing campaign (e.g. buy a product on a certain date and receive a reward) A set reward (e.g. customers get it every year on their birthday or anniversary of their account / every customer who opens an account receives...

Why all the hype about Mobile Advertising?

Why are marketers suddenly pushing more and more for Mobile Advertising? Is it worth all the hype, or will it turn out to be just another passing craze? Mobile as a marketing channel started out with phone calls, but almost at the speed of light, it has grown into something noteworthy. It delivers a playing field rich with possibilities and options for the corporate giant as well small business owner. From a plain and simple text to a colourful animated ad with a little song and dance – there is something for everyone and every pocket. Because of its immediacy and responsiveness, some mobile and marketing experts are calling it the “seventh mass media channel”. Not bad considering that most phones nowadays are so small it can fit in the palm of your hand. (Compare that to TV screens that are only getting bigger and bigger!) As the capabilities and features of phones are improving, so will the possibilities of Mobile Advertising. Yes, that implies that it is very safe to say that this form of advertising won’t simply disappear overnight. A good example is the slow global migration form desktop internet to mobile internet. Especially in South Africa, more people have access to the web via their phone than a computer because of the costs and inaccessibility of computer technology. Stated plainly: cell phone are affordable, while computers are expensive. When you create an ad that can be shared with friends, it has the potential to go viral and reach more people. Mobile Advertising allows for content that can be stored and forwarded from one phone to another....

USSD: when your customers don’t have smartphones

In South Africa, the majority of phone users don’t own a smartphone. If your target market falls into this category, can you still reach them with mobile marketing? Most definitely! The answer? USSD (Unstructured Supplementary Service Data) Push and Pull messages. Most, if not all, handsets are capable of receiving USSD messages. In other words, you don’t have to worry about the logistics behind this marketing channel. Yes, it isn’t as pretty or mesmerizing as rich media marketing, but you still have a choice between: Push: A message that pops up on user’s screen – it is “pushed” on the customer. Pull: Usually a menu that the user has to access – the customer is “pulled” in to make use of the service. Unstructured Supplementary Service Data menus are easy to navigate and it can serve a variety of functions. If you have ever topped up your airtime by dialling a short number and then choosing options from a menu, you have made use of such a menu. A business can use it for: balance checking, voting, polls, answers to general questions, buying or ordering of products, sending passwords etc. It is instant and fast, almost like corresponding with a live consultant. These menus can also handle an unlimited amount of users at the same time – unlike a consultant who can only take one call and only help customers during working hours. USSD is all about the content. The focus rests firmly on what you have to say and what you want your customers to do in response. You can use it for direct marketing and promote your...

Which is better: Email or SMS Marketing?

Email and SMS Marketing are both very effective marketing tools. But what if you don’t have the time or resources to use both? Which one is better? The answer is simple: SMS. Why? Texts are read, email not really: It is estimated that only 22% of emails sent are opened while SMS knocks it out of the park with 98%. There are many reasons for this, but the main problem people have with email is spam. Mobile receives better click through rates: Believe it or not, mobile users are more likely to click on a link. Email produces an average click through rate of 4.2% while SMS Marketing can produce 19%. Mobile users outnumber email users: The stats on exactly how much more mobile users there are in comparison to active email account holders differ from article to article. The latest report (from the Radicati Group) says that there are 6 billion active mobile users worldwide and only 3.6 billion email accounts. SMS is more accessible: People go nowhere without their phone – unlike a laptop or computer. But even if they receive emails on their phone, it is still much more hassle to read an email than a text. An SMS usually takes one click to open, while an email might require you to log into your account first. SMS is timelier: Did you know? It is estimated that 63% of customers use their phone at some point while they are out shopping. In other words, you can send a text to a customer while they are in your shop to alert them to your promotions. If you...

What is Mobile Advertising?

It is new, it is fresh and it is funky. Mobile Advertising can take your business into a new era. But what is it exactly? With the number of handsets outnumbering televisions, it is no wonder that marketers are shifting their focus from traditional advertising to mobile. It is estimated that (globally) there are more mobile users than users who have access to a desktop computer laptops. Mobile users triumph by 4 to 1 (PC based internet users) and 5 to 1 (laptop and desktop PC population). According to Wikipedia, 44% of mobile users in Japan are currently clicking on advertisements they receive on their phones. This country’s Mobile Advertising industry is said to be already worth 900 million dollars. Facebook has also reported a growth in advertising revenue related to mobile usage. Of their 67% increase over the second quarter of 2013, mobile accounted for 62% of that growth. Just like on the web, advertisements can take many forms. For example: mobile banners, posters, text, rich media and even interactive voice response. SMS and MMS marketing are also recognized as Mobile Advertising, as well as advertisements contained in mobile games and videos. Depending on what the marketer wants to achieve, the ads can be made clickable or simply contain a call to action. The versatility and ability to create visual stunning designs for this medium is exactly what is drawing marketers in. Now we all know that a marketing campaign can’t be successful if you aren’t able to measure the results. With this form of advertising you can see if you are hitting home with your customers ot...

What is the use of an Automated Voice Dialling system?

An Automated Voice Dialling system can be implemented by any kind of business in any industry. Depending on what you are trying to achieve, the system can provide you with multiple outcomes. It can save you money: Saving on operating costs is probably the biggest drawcard for business owners when it comes to choosing communication channels. Just like the name suggests, an automated voice dialler can be programmed to perform certain telephony functions without the assistance of a live consultant. In other words, the system doesn’t need a nanny to constantly watch and monitor every minor little thing it does. Not only does this mean fewer employees, but also less money spend on overtime. It can eliminate mistakes: Every so often, it happens that two consultants deliver two very different messages to a customer. This can lead to a lot of confusion and frustration. Not with an Automated Voice Dialling system. It can help to eliminate human mistakes. Every customer who corresponds with your business over the phone will hear the exact same message every time. It puts you in contact, fast: If there is some kind of emergency, the last thing you want to do is take forever to get a hold of your customers. Think about entities like law enforcement, emergency services or even schools. Imagine you want to warn all the parents at your school not to bring their children because the roads are flooded, but you only have ten staff members who have to dial every parent by hand. If you have an automated dialling system, you could reach the parents in a heartbeat. It...

How to ensure your SMS messages are read

Marketing SMS messages are more likely to be received and acted upon than emails and faxes. But, it is not immune to consumer rejection. How can you make sure your customers read your text instead of deleting it right away? Don’t send big files. Graphics and pictures that take too long to download or open, will only frustrate your customers. Don’t waste space. The less effort a recipient has to put in to receive and read your messages, the better. Give your customers a reason to look forward to your promotional messages. You have to give something to get something, and the easiest way to do it, is to give away freebies like mobile vouchers, airtime, discounts or prizes. You don’t have to give something away in every single message, but do it on a regular basis. Keep your SMS messages “single”. As soon as a text goes past 160 characters, it will be delivered in multiple parts. If one of those parts get delayed or aren’t delivered at all, your content will be less than effective. Don’t spam your customers. Going cuckoo for coco pops with your texting is a sure way to elicit a negative response. Don’t go overboard. Rather conduct a survey to find out how many times a week your customers want to hear from you and at what time of the day do they prefer to receive your communication. Keep it professional. Marketers are often swayed in the wrong direction when it comes to constructing texts because it is such an informal medium. Don’t use SMS lingo – it is not to say your...

4 Excellent reasons to sign up with a Mobile WASP

A Mobile WASP can offer you various mobile products and services for your business’s mobile communication. Why should you care to sign up with one? We can give you four excellent reasons! Mobile is the best thing since sliced bread Don’t take our word for it. Approximately more than 80% of all Africans own a cell phone. According to Yonder Media, there are about 20 million mobile phone users in South Africa with devices capable of accessing the internet. (The total mobile phone population is estimated at 33 million unique users.) The percentages of mobile penetration in our country is by far the highest in sub-Saharan Africa and compare very favourably with most other middle-income countries. Brands are jumping on the mobile marketing bandwagon Sure, not every single company out there are making use of cell phone marketing, but more and more brands are signing up with Mobile WASPS. Why? They are realizing that it adds value to their campaigns. They are hungry to communicate with their clients in a way that is effective, cheap and simple. Brands have even started to advertise on mobile channels like Mixit. According to the channel itself, their number of advertisers have doubled in last year alone; clearly this method is delivering positive results! Mobile provides various marketing opportunities Thanks to the Mobile WASPS, there are many mobile channels to choose from, and a variety of uses for every channel. From direct marketing and brand awareness to client relations and collecting payments, a business can make use of USSD, Premium SMS, Bulk SMS, Direct Operator Billing, mobile applications, mobile vouchers, automated voice messaging,...
Page 10 of 18« First...89101112...Last »