I don’t think it would be out of place to write that ever since our ancestors discovered that logs could be made into seats – and a circle of cavemen could then be called a meeting – we have equated meetings to work.
This is why for many years competitive types would settle down at their favourite pubs and hold after-hour meetings where they would all inform each other about how many meetings they had attended that day. This was a way of illustrating to their friends just how hard working they had been.
Enter the advent of ubiquitous email access in corporate South Africa, and suddenly hard work is not defined in meeting hours anymore, it’s about how many emails you sent and received during a particular working day.
A friend of mine recently told me he sent and received over 120 emails in one day, followed by perhaps a dozen text messages, and in last position, he said he received perhaps ‘one or two’ phone calls. ‘One or two?’ I thought, ‘That’s an opportunity!’
It seems to me that communication has become more text-based than at any other time in history. With people having to work their way through thousands of lines of text-based emails a day, marketers have a fantastic opportunity to be heard – quite literally – via InTarget’s voice-based mobile advertising service. These days, when the phone rings, people take notice because it has become so unexpected for so many of us. And that’s especially true of the younger generation who barely make a phone call today.
We’d love to hear from you (forgive the pun!) if you’d like to advertise your product or service, across multiple territories, via a short audio clip delivered to practically millions on mobile users. Email’s always great, but why don’t you give us a ring on +27 (0) 87 970 9000.