The world of Mobile Advertising can be fast and furious – you need to be on top of your game at all times and have the ability to think like a pro. Sounds like a tall order, right? Not if you adopt the following five habits, starting today!
Stop being scared of mobile
When the team comes together to discuss marketing strategies, Mobile Advertising always gets mentioned last and it seems like nobody really wants to take ownership of it. You will get excuses like: “let’s just stick to our newspaper ads and billboards because it has worked for us in the past.”
No more – it is time to give mobile the attention it rightly deserves. Break through the marketing “silos” and make mobile a big part of the consumer journey. You will get no better marketing team player than an always-on communication platform!
Ask not what it can do for you
There is no need to justify spending some of your marketing budget on mobile. Stop asking what mobile can do for you and rather start asking how you can get the most out of it. Research on mobile brand communication has already been done and there are some very cool facts out there about the behaviour of the mobile consumer. Use this to your advantage.
Also, it is an excellent idea to partner up with a Mobile Advertising agency. These agencies usually already have the expertise and know-how in place to help make your campaign a success.
Follow the leaders
Instead of raking your brain trying to come up with a unique Mobile Advertising concept, take a step back and see what the leaders are doing. Follow brands that are really playing the mobile game, like Starbucks. If you do some research, you will find loads of articles praising this particular brand for their clever mobile strategies. To be the best, you have to learn from the best. And there is no shame in taking advantages of concepts that have already proven successful for others.
Want Mobile Advertising for your business? Contact Intarget today!