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The American sales tradition of Black Friday, scheduled annually for the fourth Friday in November, seems to have at last infiltrated our shores to a very good degree. Coupled with the traditional discount fest of Black Friday is Cyber Monday which was created to persuade consumers to shop online.
InTarget continues to partner with some of South Africa and the Continent’s leading brands when it comes to exploiting the awesome mobile marketing opportunities offered by the ‘Please Call Me’ service.
While conventional wisdom has it that Africa is a continent of feature phone users, TechCentral reported a few months ago that in 2019, only 27% of cellphones sold in Africa will be feature phones. The vast majority will be smartphones with 155 million units being shipped next year alone. According to research by International Data Corporation (IDC), feature phone sales are declining by 20 percent every year.
Oftentimes in our enthusiasm to promote the mobile advertising medium we don’t clearly convey just how complementary traditional and mobile ad mediums can be. Let’s take a brief look at why – if properly integrated by a team of specialists – they can go together like vanilla and chocolate, or perhaps more accurately rum and raisin…