by anton | Aug 23, 2013 |
Location Based Services (LBS) might not sound like a nifty marketing tool, but you will be surprised how this can benefit your business. First of all, it is a free (or low cost) form of advertising. Every time you register your business on a LBS application/ programme/ site people take notice of you. The beauty (and popularity) of social media comes to play as Location Based Services also serve as word-of-mouth advertising. If customers check in regularly, their friends and connections will start to get curious and be a lot more willing to pay you a visit. Talk about attracting groups of people and not just a few here and there! It is highly targeted. You can reach the people who are actually able to make use of your services because they Services can provide measurable results makes this a useful and highly beneficial marketing tool for your...
by anton | Aug 21, 2013 |
Location Based Services (LBS) can be used for many things and by any company/ organisation who wishes to improve the lives of people or establish themselves as a strong unique brand. Let us have a look at seven of these uses. 1. Shopping: shoppers can receive a notification as soon as they are in the vicinity of a certain business. The business can then send the for games. For example organise an eater egg hunt/ treasure hunt in a physical location. 7. Gathering of info: in general you can gather info relevant to your geographical location like weather updates and news. Or search for nearby tourist attractions, shopping malls, emergency services etc. Integrat offers LBS as one of our products. Get in contact with us if you would like to make use of our services. Who knows, you might just find lots more creative and innovative uses for Location based Services in your...
by anton | Aug 19, 2013 |
Interactive Voice Response (IVR) is an automated system used by companies to and call center Automatic Call Distributors (ACDs). IVR experts: you can’t have equipment without people at the helm to develop, implement and run it. Your company will need employees to keep an eye on the configuration and monitor the reliability of the Interactive Voice Response system as well as man the telephone lines. IVR can save you cost and time and help your business to operate smoothly. Your business will have a recognisable and professional voice front, and your telephone operators will be able to produce a better quality service without the frustration of dealing with wrongly dialled numbers, prank calls, or calls routed to the wrong departments. Integrat offers IVR as one of our mobile-based products. Why not give us a...
by anton | Aug 16, 2013 |
Most companies have yet to embrace MMS as a marketing tool. However, it is estimated that 90% of the time a mobile user other tools in your arsenal to create a truly effective strategy. Be innovative and creative with your mobile content. Think quality graphics, unique audio etc. Always keep etiquette in mind – just because you can create anything you want, it doesn’t always mean you should. Don’t spam your customers by mindlessly sending messages every few seconds and don’t send the same message more than once. Be mindful of the type of content you create and steer clear from anything that could be seen as offensive. Some mobile phones can’t receive MMS messages, so be sure to ask about the multimedia capabilities of the client’s cell phone when he/ she signs up for your services. This brings us to another important point – what reason does a client have to give you their phone number? The best approach will be to offer an incentive like a discount – this way customers will feel as if they are getting something in return and not that you are simply trying to sell your...
by anton | Aug 14, 2013 |
Apart from the more obvious uses of MMS in a business (sending adverts/ billing info) there are five surprising ways you can use multimedia messaging to your advantage. Managing your work force If your employees have limited computer access, you can make use of mobile to keep in touch with them. For instance: speed up approval processes like leave applications or stock purchases Manage work schedules or shifts Send important news – a snippet of the company’s newsletter or congratulations to the branch that reached their sales target. Emergency info or alerts/ notifications – for example send an MMS during an emergency to make sure everyone follows the correct evacuation procedure. Staff can send pictures of their promotional work for placement on the company’s Facebook page. Mange your client service center Using Multimedia Messages to communicate with clients (along with your traditional phone/ fax/ email solutions) opens up a whole new channel of communication. It might not be suitable for all types of complaints or queries, but it can solve some of the problems experienced during a phone call (dropping the line, waiting for hours to speak to a consultant, noise pollution affecting the caller’s hearing). Appointment management When a business work on an appointment basis, it often happens that clients forget about their scheduled visit. This can causes a back log, loss of revenue and frustration on both the part of the business and client. By sending a MMS to your client a few hours before the scheduled appointment, you can minimize the number of late- or no-shows. Why not include a map to your location so your...
