Location Based Services (LBS) might not sound like a nifty marketing tool, but you will be surprised how this can benefit your business.
First of all, it is a free (or low cost) form of advertising. Every time you register your business on a LBS application/ programme/ site people take notice of you.
The beauty (and popularity) of social media comes to play as Location Based Services also serve as word-of-mouth advertising. If customers check in regularly, their friends and connections will start to get curious and be a lot more willing to pay you a visit. Talk about attracting groups of people and not just a few here and there!
It is highly targeted. You can reach the people who are actually able to make use of your services because they
Services can provide measurable results makes this a useful and highly beneficial marketing tool for your business.