by anton | May 28, 2015 |
Your Mobile Advertising campaign needs a set budget and timeframe for it to be successful. These two components often go hand-in-hand because the one can directly influence the other. What should you know to get you started? Keep it small You don’t need over-the-top budgets or extensive timeframes to make your Mobile Advertising campaigns work. Smaller, personalized campaigns that only focus on customers who will actually buy from you, will be more beneficial to your business’s bottom line. Unlike traditional forms of marketing, the “go big or go home” motto doesn’t necessarily apply here. Know what your cost drivers are Get a list together of all the things that you have to budget for during your campaign. Once you know what they are, you can start shopping around. The three most important cost drivers are: Payment for a marketing team/ agency: If you don’t have your own marketing team, you will need people to produce content, implement the strategy, monitor the progress and provide feedback on the results you achieved. The cost of your mobile platform: If you are using text messaging, you need to know how much each SMS will cost you. Or if you are using mobile display advertising, you need to budget for the costs of clicks/ views or the hosting of your ad. The length of your campaign: The length of your campaign directly influences the cost of it. The longer the campaign, the more content you have to produce and the higher the cost of your mobile platform will be. Goals can determine timing A Mobile Advertising campaign always has one or more goals....
by anton | May 27, 2015 |
If you want to create an effective Mobile Advertising strategy, you need to know a little something about your customers. But how can you make sure you don’t get lost in all the data and stats and end up failing? Determine the most popular device You have heard this before – your website needs to be mobile friendly and responsive if you want to make a good impression on your customers. But hold on, not every consumer owns the exact same device, and not every device has the same functionality. An advertisement that looks good on a tablet for example, might not look so impressive on a smaller phone. What do you do? Find out what the most popular device is that YOUR consumers are using – not what people around the world prefers. Cater for the unique needs of YOUR customers and they will love you for it. Know how your customers think The customer journey is super important in the world of Mobile Advertising. You need to know things like: how and where people click, which page on your website they like to see first, if they view your Facebook page before making a final purchasing decision etc. Track the journey your customer embarks on from start to finish so you can use this data to create the best experience possible for them. If you can give achieve this, you will receive more follow-throughs on your digital advertisements. And your customers will forget all about those other mobile sites that aren’t up to your standards! Keep your data in context When marketers see that they have a...
by anton | May 19, 2015 |
Text Tags are a clever way to incorporate advertisements in permission based mobile messages to your customers. How do these ads look and how does it all work? Have you ever received a Please Call me from someone that look something like this: “Please call John (John’s number). For low insurance premiums, call Company X at number so-and-so.” The first line is the standard wording you expect from a “please call me” message, and the second line is an example of a Text Tag ad. But these mobile ads aren’t limited to call back request alone. You can also insert them in missed call alerts, balance checks, recharge notifications, end of call notifications etc. The only “trick” to this kind of advertising is stricter character limitation. You have less than the usual 160 SMS characters at your disposal because the actual message (e.g please call john) forms part of your overall message. Thus, you are looking at about 40 – 100 characters that you can work with. That is why Text Tag messages usually focus on one strong call-to-action. This action call can say absolute anything you want – e.g. click to call, click to see a menu, click to go to website, click to send SMS etc. Text Tags ads are basically a bonus on top of a message that you have to send anyway. Now, depending on the type of message you are sending to a customer’s handset, the customer will either have the option of saving the message or not. USSD Push type message usually don’t provide you with a storage option that of course has...
by anton | May 18, 2015 |
One of the ways you can make your customers aware of your SMS Marketing campaigns, or get them to subscribe to your SMS list, is by promoting it in-store. Here are a few ideas on how you can do it successfully. Posters The first thing you need to do is make marketing material that are bold and in-your-face. You want your customers to see it everywhere they turn in your store. Use bright and beautiful colours and font that is easy to read. Next make sure that the copy contains all the info that a customer requires – it has to contain a strong call to action and instructions on how to sign up for your service. Find strategic locations in your store to place your SMS Marketing posters. Think about the journey your customer has to take from entering to exiting your store. Good examples are: At the entrance to your store. In the aisles. (Suspend it from the ceiling or paste it on the shelves) At the cash register. Till slips People often keep their till slips as proof of payment. Put a short message at the bottom of the slips with instructions on how to subscribe to your SMS Marketing. Make sure that the cashier points out the message to your customers. Wrappers and bags If you can put your logo on wrappers or bags, why not do the same with your promotional messages for mobile? In fact, any object that can be safely printed can serve as a vessel for your message – take a look at the things you use in your store every...
