by anton | Nov 28, 2014 |
Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...
by anton | Nov 28, 2014 |
Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out. Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads. Mike Laws on CNBC Africa From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in...
by anton | Nov 28, 2014 |
Is it your business to offer accommodation to holiday goers and tourists? Lodges, hotels and resorts can make use of Wholesale SMS to make their clientele’s stay a wonderful one. Start by listing all the things that people need or would like to know when going on vacation. You probably already have some info on your website about interesting places nearby to visit. But you can give them even more valuable information. Making the booking Text the caller a list of available rooms Send them a confirmation of payment received Send a list of items they have to bring along that you don’t supply (if any) How they can get hold of transportation if they don’t have their own (details of car hire services or cab companies) If you are in a malaria hotspot, send them a reminder to take preventative medication beforehand On the road: Anything can happen while you are traveling by car. You can get a flat tire or get into an accident. On the other hand, your vehicle also needs petrol and the driver needs to stretch his/ her legs regularly. This gives you the opportunity to use Wholesale SMS to text the following info to travellers: Directions to your lodge Petrol stations, tourist attractions and rest stops they can encounter along the way The contact details of emergency services in the vicinity While they are there A daily weather update in the early morning can help them to plan their activities for the day Ask local shops and restaurants in your vicinity to let you know of any specials they are running and forward...
by anton | Nov 26, 2014 |
Should you go with desktop or Mobile Advertising? There isn’t a cookie-cutter answer that would be fitting for every single brand out there. We can, however, list a few key differences between the two that could help you to make up your mind. Content Because a mobile screen is much smaller your advertisement (and therefor your copy and images) have to smaller as well. This could result in less “oomph” being present, because you have to settle for less as well. It is much easier to write content for a desktop advertisement – you can list the benefits of your product, produce a call to action and have more “in your face” graphics. Mobile advertisers have to work smarter with their content so they can send the same message in fewer words. It is not impossible, it just takes a little more creativity. Accidental clicking Because a mobile user has to constantly zoom in and out of the mobile screen, this sometimes leads to accidental clicks. If you are paying for every user’s click, it could become a bit annoying, and it could mess up your statistics. But, at the same time, mobile ads generate more clicks than desktop ads – and all clicks can’t be accidental. To counter this problem, marketers need to look at the design and placement of a Mobile Advertisement. It has to make sense and placed in a location that attracts attention. User-friendliness Desktop advertisements are considered more user-friendly. Not only does the user have a large screen that enables him to view everything clearly, but he also has a mouse to help him...
by anton | Nov 26, 2014 |
Did you know that Twitter and email are highly interactive mediums, but so is mobile advertising. With mobile advertising, you can send coupons, targeted text messages, event alerts, special offers and other marketing content to targeted people. Even though it shares similarities than Twitter and email marketing, it’s quite different in execution, deliver, and service. Take note that in this example we are only using one mobile advertising channel which is text/sms advertising. The most notable difference between mobile advertising (text/sms messages) and email and Twitter is all of these mediums uses different content lengths that can be sent. Email content can basically be any length, but if you are targeting mobile users, shorter means better. With Twitter you are restricted to 140 characters so if you want to add a shortened URL in your message, you are restricted to 119 characters – 20 characters for the URL and 1 for a space. Text messages have a 160 character limit, but you can send text/sms messages that are spread across more than 1 message. The second biggest difference is that Twitter and email are sent through an internet service provider whilst an sms is then through a carrier or a wireless service provider. Another difference is that an email message is sent directly to another email address and an sms is sent to a cellphone number. Twitter has always taken the mobile first approach and can be configured so that the messages are delivered via sms, but by default it’s via email. Email has been the longest running medium out of these three and they do differ considerably. Email is a...
