Africa is huge and the mobile industry is booming on this continent. More people have access to the internet via their mobile phone than through desktop connectivity. It’s ripe with opportunity and if you are interested in mobile advertising, don’t miss out.
Below is a video of Mike Laws talking to CNBC Africa about the types of mobile ads.
Mike Laws on CNBC Africa
From CNBC Africa: Africa’s mobile market is booming and with it comes new opportunities for advertisers to reach a wider audience. Mike Laws, COO Integrat joins CNBC Africa to discuss mobile advertising in Africa.