by anton | Dec 22, 2014 |
Getting consumers to click is your ultimate goal with Mobile Advertising. But as with most things in life, it isn’t so easy – simply pasting a link to your website online won’t do the trick. What can you do to make your brand more attractive than others? Know your target market Yes, you know this one all too well. You can’t offer a product or service if you don’t know who will be interested in it. Now you don’t have to know everything to the finest detail of your target market (like the colour of their eyes) but you absolutely have to know the following: Their age: Each generation has their own perceptions, trends and interests. Their gender: Men and women don’t always find the same messages appealing Their location: Demographics are connected to culture and a way of life that differs from country to country – even from province to province. How they use the internet: Do you know what your target market searches for online and how they go about doing this? This is very important for your Mobile Advertising campaign, because it will mean the difference between getting noticed or ignored. Put time and resources into researching your customers’ mobile behaviour so you can be exactly where they need you. Stay on top of trends Trends are a sure way to draw attention to your offers. Just look at the power of internet meme’s – people love sharing it and creating their own spinoffs of it. How many times have you seen Grumpy Cat or the Stay Calm meme revamped and shared over and over again?...
by anton | Dec 19, 2014 |
Mobile Billing is the newest way of using your phone to make a payment. It is easy and convenient and people are wondering if this might replace ATM machines in the future. However, users are still a bit concerned about their financial safety when using this method. Sure, there are problems you can potentially encounter when paying with your phone. But it is no more (or less) risky than using internet banking, swiping your credit card or withdrawing cash at an ATM. The good news is that you can do a few things to keep safe and prevent fraudsters from getting their hands on your banking details. Also, providers have their own security measures in place to protect consumers. Examples are: Tokenization: and target removal: sensitive info like usernames and pins are removed during the payment process. Two factor authentication: The user is asked to provide two pins/ passwords in order to proceed with the payment. What can I do to protect myself? Keep your mobile device safe: Prevent people from physically using your phone, even if you lose it. Have a start-up password on your phone as well as one to log into the Internet or any applications you are using. The trick is not to make it something obvious like your birthday or your child’s name. Stay away from dodgy sites: Don’t get fooled by a fraudulent site – make sure they are authentic. Look for reviews and complaints on the web before you do any Mobile Billing transaction. People are sure to make a ruckus on the web if they feel the have been treated unfairly...
by anton | Dec 17, 2014 |
Market research is always a time consuming and expensive process. But with the revolution of the mobile phone, getting to know your target market as never been easier. A SMS platform is perfect for this! Availability The whole of the African continent now has access to mobile phones. Consumers are easy to reach and distance isn’t a problem anymore. You can take your research wherever you want your brand to go. Also, because they take their phones with them everywhere they go, they can answer your questions any time they want. E.g. during their lunch break at work or in front of the television in the evening. Simplicity People simply don’t want to be bothered with lengthy questionnaires and surveys. They lead busy lives and have a short attention span, which means they lose interest quickly. Luckily, a SMS platform forces brands to keep their questions short and to the point. Consumers find this much more appealing and consequently it makes them much more willing to participate. Speed and cost Mobile users can type and send their answers in the blink of an eye. But a brand can also bypass some of the processes that would have slowed them down in the case of traditional market research. No designing, no printing and no manual capturing of data! This also directly influences the cost of your research. You don’t need to hire people or pay for services if you aren’t using traditional processes. Not to mention, buying SMS in Bulk is cheap. And you don’t need an expert to type a text message – anyone can do it! Don’t be...
by anton | Dec 17, 2014 |
Did you know that mobile advertising is at a tipping point where most businesses interested in growth cannot ignore it anymore. This doesn’t just count for businesses with an online presence but for traditional brick and mortar stores as well as almost everyone is walking with a mobile device in their pocket. Back in the day when you got lost travelling somewhere you would stop and ask the nearest bystander. Those days are over with the help of Google Maps as it can guide you directly to where you where you want to go. This clearly shows that your business should have a presence on the mobile web. With the launch of low cost smartphones everywhere, it has created a boom where anyone can afford to access the web. It’s really not targeted to a specific demographic anymore. The time is right now if you haven’t already, to start with a smart mobile advertising campaign to get the word out about your business or to start engaging with your target audience. How do I get started with mobile advertising? Promoting your brand Once your brand has been created, start a mobile advertising campaign by promoting it so that people can become aware of your existence. Mobile advertising is an awesome medium as it targets the always on always connected device. This is also one of the only mediums that you can use to target your audience irrespective of where they are. Mobile people never leave their mobile devices more than an arms length away, so your audience is always reachable. With mobile ads you are also not restricted to certain geographical boundaries...
by anton | Dec 15, 2014 |
Is your brand ready to take the Mobile Advertising plunge? Researching the use of keywords for your content can make the difference between getting noticed or passed over. Why is this so important? Consumers all lead very busy lives and they don’t just stop and take notice of every single thing that crosses their path, especially on the internet. It takes something special (or a few specific factors working together) to make them click on a link. This is where keywords come in. A Mobile Advertisement containing the right keywords will: Grab the user’s attention because the content is relevant to his search Appear higher up on the page where the consumer is most likely to click People are lazy and they don’t want to read lengthy text or scroll through more than one page of search results. They want speedy results at their fingertips. That is why you want your advertisement to rank higher than those of your competitors so the user will click on your link first and forget about the rest. How do you figure out which keywords will work for your specific product or service? The first thing you should do is to identify your competitors and then have a look at what they are doing. It is an excellent way of familiarizing yourself with what is out there. Analyze their Mobile Advertising and look at how they structure their content. Why are they able to rank at the top of the page? Why would consumers want to click on their ads? Why did their ad catch your eye in the first place? Once you...
