Mobile banner advertising for smartphones in 2015

Mobile banner advertising for smartphones in 2015

by | Jan 6, 2015 |

It’s 2015 and businesses that are looking for better brand exposure and to grow their customer base will most likely discover mobile advertising. This advertising medium is similar to online advertising with the exception that it’s for the mobile market. It makes sense for businesses to start with a mobile advertising campaign because they are targeting the always on, always connected device. It’s a massive industry as more people are accessing the internet from their mobile devices than traditional desktop connectivity. It will be foolish to miss this opportunity to tap into such a large global market. There are many mobile advertising channels that you can choose from and when it comes to marketing to specific mobile devices, targeting smartphones is a great choice. Even though the adoption rate of smartphones in Africa is nothing compared to the USA and some countries in Europe, it’s still a massive base you can target in Africa. Smartphones are intuitive mobile devices that allows the user direct interaction with all the functionalities of the device. This means that these devices are not only used to send text messages and make phone calls, but used to download apps, surf the web, play games, listen to music, watch videos and engaging with their social circles. By taking advantage of mobile advertising on smartphones, you can basically take advantage of delivering your brand message directly to people when they are using their mobile devices – which is always. Banner advertising on smartphones It’s a fact that smartphones handle banner ads in a great way and this is an awesome advantage for brands that want to use banner ads...

Tips for Mobile Advertising beginners

by | Jan 5, 2015 |

So you have decided to try out Mobile Advertising for your business. Excellent choice! Now you are probably wondering how to navigate the mobile scene. We have a few tips that will make this easier for you. Know the basics ad options A mobile ad can consist of text alone or you can combine it with images and even sound. Text based ads will work on all mobile devices while those with pictures and jingles might only work on smartphones. An ordinary text ad looks a lot like the pay-per-click ads that normally appear on the top of a search page. An image ad is similar to a web-based banner ad that contains an image and is clickable. Know your brand and target market Your target market is always on the move – keep that in mind when designing your Mobile Advertising campaigns. You have to know the correct times to let your ad fly if you want to get maximum exposure. E.g. you will advertise dinner specials in the afternoon rather than in the morning when people are still thinking about lunch. Choose the right mobile ad network A mobile ad network is the platform you use to run your advertisement. Different networks will offer different options, so it is important that you choose the one best suited to your company’s needs. Some of the popular ones are: AdMob, Google Mobile Ads, InMobi, Jumptap, Mojiva etc. Compare things like their payment methods, capabilities and features, and scheduling options to find your perfect partner. Know the different payment methods There are different ways for you to cover the costs...

Let Your Wedding ceremony Flowers Do The Talking

by | Jan 2, 2015 |

Decide A Plus Size Wedding ceremony Gown That You Love Promenade costume purchasing is an expertise I don’t wish on any mom of a teen! Your date requested you out based mostly on what he saw of you on a daily, daily foundation – not after he noticed you dressed for prom. The issue to dressing for particular occasions such as homecoming or the promenade is that young women look unsuitable in the event that they dress their age: in froufrou dress, young ladies/ladies look prepared for prom. Getting her to wear one among your used promenade attire might increase your gross sales for the upcoming 12 months. It is not typical of a promenade dress because it would not flare out and its definitely not shiny. Store around on-line at a promenade dress specialty website for one that will permit you to profit from your dream night time! The ironic factor about the worth of a marriage gown is that nevertheless costly it seems to you, no-one on the other facet of the fence plus size evening dresses is rubbing their arms with mercenary glee. The lower and shape of your marriage ceremony gown can convey elegance, sophistication and style. With a excessive waistline, you won’t have to worry a lot about dresses being too tight on the waist or hips. Begin out with a clear image of the type, top and colour of the sneakers you want and you will find the improbable promenade shoe to go with your prom dress. The actresses in the film are identified for their knee length attire with some of the...

What to do with your Mobile Advertising call to action Part 2

by | Dec 26, 2014 |

Having a call to action in your Mobile Advertising is a must, but having the right one is even more important. The internet makes it possible to get more creative with your instructions than traditional advertising methods because it allows us to share content more easily. So, what can you direct mobile users to do? Visit your website This is probably the most popular call. If you have an online store on your website – even more so! Your website functions as your company’s central point of contact and contains all the info a consumer needs to get in touch with you. So instead of wasting your limited ad copy on all your contact details, simply refer consumers to your website. Watch your YouTube Video Having a YouTube video that describes/ demonstrates your products or services is an excellent marketing method. People love visuals! You can even take your television ad and easily upload it to YouTube. Put a link to your video in your Mobile Advertisement for an impressive call to action. Follow you on Social Media Social Media is a great platform for customer relations as well as marketing and research initiatives. But, people can be lazy and they don’t necessarily want to search for your channels or retype a URL they found somewhere. Take them directly to your channels by supplying the links to your accounts in your Mobile Advertising copy. Supplying it via SMS also creates an opportunity for an existing customer to forward it to a friend who is not yet a follower. Install your app Mobile applications can help to make a website...

What to do with your Mobile Advertising call to action Part 1

by | Dec 24, 2014 |

All marketers know that an advertisement (no matter if it is printed, on the radio, appears on television or the internet) always has to have a call to action. How does it work if you have chosen Mobile Advertising? Can you do more with your call to action, or are you limited to a few standard choices? Let’s talk first about what a call to action is. In a nutshell, it is the instruction you give a viewer or listener at the end of your ad. This instruction tells the consumer what you want them to do: call you, go to your website or visit your shop/ offices. You want the action to compliment your ad and, of course, it has to make sense. For example: if you have an in-store promotion, you would encourage consumers to “get to XYZ grocer right now” instead of having a line such as “have a look at our cool photos on Facebook.” Your company’s Facebook photos might gain you more Social Media followers (not the aim of your ad) but it won’t encourage people to rush to your shop to buy products. That is why it is important that your advertisement’s call to action is a true reflection of what you want to achieve. The next question is: what can you do when it comes to Mobile Advertising? What can you instruct consumers to do? The good news is: you can do more than you can with traditional advertising! The sharing of links in particular can make your mobile ads unique. Think about it: brands rarely share links in traditional ad copy...