by anton | Mar 31, 2015 |
Mobile Aggregation allows brands to combine mobile with things like marketing and advertising methods so they can give their customers a more satisfying experience. How can you make use of the services offered by a provider like Integrat? Outshine your competitors As inexpensive and easy it is to market via mobile, a lot of brands aren’t in the mobile game – either because they don’t understand it or they think that their customers won’t be interested. Do research on your competitors and find out if they are active on mobile – you can be sure not all of them are. There is a definite need amongst consumers to receive wireless communication from their favourite brands, so make use of the opportunity to sweep in and be the hero. Push your products and services It doesn’t matter if you want to drive consumers to your online business or your brick and mortar shop, Mobile Aggregation can help you to push your products and services. It doesn’t take much effort to write a mobile message and you can reach all of your customers at the same time – no matter where in the country they are. Build lasting relationships Of course, mobile communication isn’t about marketing alone. You can set up simple USSD menus for example that can function as a live consultant – customers can get answers fast or even order products from you. By making Mobile Billing an option, customers can pay you directly from their phones. And lets not forget that you can reward your customers for their loyalty with mobile vouchers. Make life easier for your employees...
by anton | Mar 31, 2015 |
How can you get visitors from going: “hmmm, this brand’s Mobile Advertisement looks okay” to: “wow, I want to be a customer”? In Part 2 we are looking at more methods that could help you achieve this. Work your Social Media Many marketers make the mistake of thinking that their marketing channels should be used separately – when in actual fact you achieve the best results when you make a synchronised, multi-channel effort. Some of your customers might live on Facebook while others prefer Twitter. If you only communicate with customers on one of your mobile social channels, those that aren’t using that specific channel will miss out – and so will your brand. Don’t be scared to work your social media – that is how you transform one-time customers into loyal ones. Be smart with your SMS messages SMS as a form of Mobile Advertising is often overlooked because it is so simple and straightforward. But here’s a little secret: texts can be used to communicate absolutely anything to your customers. Forget about hard selling for a minute. What if you could send a text to a web visitor every step of the way – from welcoming the person as a new customer to sending instructions on how to buy and use your products? You can even text invites to an event or send voucher codes. Because a SMS is personal, it makes the receiver feel like you are talking to him/ her directly. It always ads a nice touch and shows that you care. When you are using SMS for hard selling, never forget to include a...
by anton | Mar 27, 2015 |
Direct Operator Billing is a service you can provide to your customers so they can pay you directly from their mobile phone. Why is it becoming a trend? What is in it for your business? It is Green If you are concerned about the earth (which we all should be) you will love this paperless way of conducting transactions. No cutting down trees or destroying the environment to print bills, invoices, statements, envelopes, post stamps etc. Money before goods Non-paying customers can seriously hurt your business. Online businesses in particular often struggle to get their money from customers – the moment the customer receives their delivery, they suddenly vanish. Other times cheques bounce or things just simply go wrong. With Intergrat’s Direct Operator Billing, you will receive confirmation if the customer will be able to pay you before you approve his/ her order. You save First of all, your business will save on costs because everything is paperless. But because the payment process is so transparent, you should also receive fewer refund requests or complaints. It is convenient for the customer The moment consumers have to jump through hoops to pay you, they start thinking twice about their purchases. Often times they decide that it’s not really worth all the hassle and they abandon their virtual shopping cart. Impulse consumers can also really boost your company’s bottom line. Make it easy for them to purchase your products on the spot by giving them Direct Operator Billing. Naturally, the easier you make it for consumers to shop, the more likely they are to return and make repeat purchases. Depending on...
by anton | Mar 27, 2015 |
Convincing people who see your Mobile Advertising to do anything more than simply glance at your ad, is no easy task. What can you do to turn visitors into customers? Have a mobile friendly website This one isn’t rocket science. If you have ever tried to view a website from your tablet or smartphone that hasn’t been optimized for mobile, you know exactly how frustrating it can be. After a while you simply give up trying to click, scroll and zoom like a person possessed. Your customers expect a smooth, easy-to-use and professional experience when they visit your mobile website. Make sure that you don’t disappoint, or visitors will drop off within seconds after clicking on your site. Keep your content short but sweet Mobile Advertising should always have a call-to-action and all the info your visitors need to make an informed decision about your products and services. Think this one through carefully – you need to walk that “just enough” line with your copy and images. Mobile users are fickle and they often lose interest quickly if they have to browse and search through content. Don’t forget to include your company’s contact details on there as well – some people might prefer to make a quick phone call rather than to submit a contact form. Invest in Mobile Banner ads Mobile banner ads can be real attention grabbers. Not having at least one will certainly put you at a disadvantage with your competitors. Again, make sure your ad contains a strong call-to-action telling the user exactly what you want them to do or what will happen if they...
