How musicians can rock out with SMS Marketing

by | Jan 7, 2015 |

Are you a solo act or part of a band? Did you know that you can use SMS Marketing to grow your fan base? It is as easy and cool as it sounds! This is how you can do it. First you need your fans to sign up to receive text messages. Growing your opt-in list might take a while, but you have many tools in your arsenal to work with. Start by offering freebies for every sign up, for example two tickets to your show, a complimentary drink or t-shirts with the band’s logo on it. These are all inexpensive gifts, but will add value to your campaign. Use your Facebook fan page and Twitter to drive subscriptions without it costing you anything. Once you have your SMS Marketing list, you can stay in touch with fans and draw bigger crowds to your show. You can: Send alerts: The fastest way to communicate with a large group of people is via texting. Now we don’t have to tell you that a lot of things can go wrong before a show resulting in delays or cancellation. Fans will feel less upset if they receive a short and fast explanation of what went wrong. But don’t only think about alerts in a negative way – you can also send messages when something awesome happens like the band signing up with a new sponsor or acquiring a record deal. Promote a mystery tour: If you have made a name for yourself in the business, you know that fans will pitch up no matter where you play. Make it exciting by sending...

What to keep in mind for your 2015 SMS Marketing campaigns Part 2

by | Dec 12, 2014 |

Continuing from Part 1 of our blog post, we are looking at a few important guidelines to help your brand’s SMS Marketing messages really stand out in 2015. You now know that you have to be more than just a pretty face, but else can you do? Rebrand yourself If you are really struggling to come up with clever marketing content, maybe it is time to go back to the basics. Be realistic: if your logo, slogan, company name or image is dull and boring, you are wasting resources to try and come up with great initiatives. You need something to work with. And if it means totally revamping your brand, then do it! If you didn’t have anything place, it is high time you do something about it. Be where your customers are Consumers are making use of multiple platforms to communicate with a business – from social media to SMS. Your job is to ensure that you communicate a consistent message on every platform. For example: If you are running a competition on Facebook, use SMS Marketing to let people know about it. Remember that people are always on the move, but the one thing they always have with them, is their mobile phone. Tip: Don’t try to specialize in one platform alone. Be everywhere! Focus on the customer experience With all the tracking tools available nowadays, it isn’t that hard to research and to get to know your customers. This implies that your competitors can do the exact same thing. If you want to make an impression and build lasting relationships you have to make the...

What to keep in mind for your 2015 SMS Marketing campaigns Part 1

by | Dec 10, 2014 |

Are you already enjoying a relaxing vacation or still hard at work at the office? Either way, you know that you have to start planning for your 2015 SMS Marketing campaigns sooner rather than later. And yes, it is a tall order, especially at this time of year. Everyone is feeling tired and creativity is running low. Changes are good that everybody in the boardroom is scratching their heads and simply looking at each other with “what are we going to do?” faces. Now, being a creative genius is up completely up to you. But the good news is that we can make your life much easier by giving you a few guidelines for the coming year. So while you are recharging your battery or waiting for an awesome idea to hit you in the head, here are a few things to think about for your 2015 SMS Marketing campaigns. Not just a pretty face Your brand has to focus on being more than “just another brand” and more than simply being a pretty face. You already know that you have to create content for your messages that are unique, but you have to go beyond that to be relevant. Consumers are getting all the more picky about what they are sharing with their friends, because it seems that the same old stuff gets circulated over and over again. So while it may be nice to use a different picture, you won’t get anywhere by using to same old sayings and phrases. Seeing as one of the great benefits about SMS Marketing is the fact the people can forward...

4 Ways travel agencies kan make a killing with SMS Marketing

by | Dec 3, 2014 |

Travel agencies work in a fast paced environment where the devil is in the details. Things can easily go wrong or change in the blink of an eye. Here is how you can use SMS Marketing to increase sales and customer loyalty. Last-minute deals Did someone suddenly cancel and now you have an open booking? Instead of crying over money lost, use text messaging to alert your clientele about last-minute deals. Because SMS is instant, you can send the info and receive a response in no time. You will require a customer opt-in list for this of course, but who would not want to be on such a list if it means they have the chance to get an amazing deal. Hot offers Your customers might not be following you on Facebook, or maybe it has been a while since they last spent time on your website. Maybe they haven’t checked their emails in the last 24 hours. But you know that they carry their phone on their person 24/7. Spare them then the hassle of looking you up or browsing through endless travel websites and brochures. With SMS Marketing, you can put hot deals in the palm of their hand. Give helpful hints and tips Once you know where your customer is going, you can send them some helpful info. After all, making a booking is only one part of a traveller’s journey. Put them in touch with car rental services, alert them to any rules or regulations they should be aware of, remind them to take along important essentials like a passport and money etc.  Follow up...

Should you bother with SMS Marketing over the Holidays?

by | Nov 21, 2014 |

Most definitely yes! The Holidays are the ideal time to indulge in SMS Marketing to create loyalty and win new customers over. But is it really worth the effort? If you aren’t a direct supplier of Holiday related goodies, you might think to yourself why bother with mobile marketing. Lots of people are going on vacation this time of year and they won’t give your brand a second thought. But don’t despair. With all that free time on their hands, guess what consumers will be doing? Yep, browsing on their phones. So even if you don’t sell swimsuits or picnic baskets, you can still be relevant to your customers. You just need to put some creativity behind it. Also. If you are worried that your regular customers are enjoying a vacation far, far away, you can always shift your focus to visitors in your area. These visitors have various needs that you can cater for, including information about things to do and places to see nearby. You might just get new fans that, even when they go back home, will make an effort to get hold of your products. Depending on your industry, make use of any of these SMS Marketing ideas: Medical: Give people tips on how to care for their bodies during their holidays. Because people usually indulge in food or visit unfamiliar places, they might experience small medical emergencies like bee stings, food poisoning, stepping in broken glass etc. Give them advice on how to handle it. Automotive: The Holidays are time for traveling – whether you use your own vehicle or public transportation. You can...