What to keep in mind for your 2015 SMS Marketing campaigns Part 2

Continuing from Part 1 of our blog post, we are looking at a few important guidelines to help your brand’s SMS Marketing messages really stand out in 2015. You now know that you have to be more than just a pretty face, but else can you do?

Rebrand yourself

If you are really struggling to come up with clever marketing content, maybe it is time to go back to the basics. Be realistic: if your logo, slogan, company name or image is dull and boring, you are wasting resources to try and come up with great initiatives.

You need something to work with. And if it means totally revamping your brand, then do it! If you didn’t have anything place, it is high time you do something about it.

Be where your customers are

Consumers are making use of multiple platforms to communicate with a business – from social media to SMS. Your job is to ensure that you communicate a consistent message on every platform. For example: If you are running a competition on Facebook, use SMS Marketing to let people know about it. Remember that people are always on the move, but the one thing they always have with them, is their mobile phone.

Tip: Don’t try to specialize in one platform alone. Be everywhere!

Focus on the customer experience

With all the tracking tools available nowadays, it isn’t that hard to research and to get to know your customers. This implies that your competitors can do the exact same thing. If you want to make an impression and build lasting relationships you have to make the customer experience your focus point. Use SMS Marketing to easily and cost-effectively get to know your customer.

And most importantly, act this info!

It often happens that brands do research, but then it leads to nothing. Don’t simply make a beautiful presentation and then stash the info away somewhere. The business world is cutthroat – you need any advantage you can get.

Plan your SMS Marketing campaigns for 2015 wisely and you will surely reap the rewards!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.


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