What to keep in mind for your 2015 SMS Marketing campaigns Part 1

Are you already enjoying a relaxing vacation or still hard at work at the office? Either way, you know that you have to start planning for your 2015 SMS Marketing campaigns sooner rather than later.

And yes, it is a tall order, especially at this time of year. Everyone is feeling tired and creativity is running low. Changes are good that everybody in the boardroom is scratching their heads and simply looking at each other with “what are we going to do?” faces.

Now, being a creative genius is up completely up to you. But the good news is that we can make your life much easier by giving you a few guidelines for the coming year. So while you are recharging your battery or waiting for an awesome idea to hit you in the head, here are a few things to think about for your 2015 SMS Marketing campaigns.

Not just a pretty face

Your brand has to focus on being more than “just another brand” and more than simply being a pretty face. You already know that you have to create content for your messages that are unique, but you have to go beyond that to be relevant.

Consumers are getting all the more picky about what they are sharing with their friends, because it seems that the same old stuff gets circulated over and over again. So while it may be nice to use a different picture, you won’t get anywhere by using to same old sayings and phrases.

Seeing as one of the great benefits about SMS Marketing is the fact the people can forward your messages to their friends, you want to avoid being just another brand at all costs.

How?

You have to be unique and witty and come up with messages that capture attention. Have fun with your logo, slogan and company name. Give your brand personality.

Also, your content has to have meaning. People aren’t interested shallow commentary; they want something that can add value to their lives.

Don’t miss out on Part 2 of our blog!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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