We’ve said before that mobile marketing runs on numbers. What also true is that words grease the wheels of business – and specifically, quotes. Businesspeople the world over do seem to love a wise word or two, and especially when it’s delivered in the form of quotable quotes.
A particularly quotable quote that I came across this morning while researching the topic of today’s blog is this one that I just love from Entrepreneur Magazine: “If you’re not being smart about reaching your customers via mobile, you’re leaving a ton of money on the table.”
Toby Nwazor, a consumer goods marketer, came up with this one. It’s great because it states in no uncertain terms that we’re dealing with money here – real cash that’s being completely thrown away if you’re ignoring mobile marketing.
There are three ‘must have’ mobile marketing practices that companies absolutely must adopt if they’re not to go the way of that venerable, 160 year old soon-to-be-extinct retail store, Stuttafords.
InTarget can advise on all of these, so while we won’t go into detail here, you’re welcome to discuss them with us in much greater detail over really great coffee:
1. Location-based marketing is truly here. We can help you send notifications to current and potential customers via text and other mobile technologies who live or work within a certain radius of the locations relevant to your brand.
2. In-app marketing offers the most personalised engagement possible with consumers. This drives retention, loyalty and lifetime value. This one is fantastic because you’ve already captured the customer and simply need to deepen the engagement.
3. SMS marketing is risking falling by the wayside as new mobile marketing options emerge. However, don’t forget such relevant stats that over 90% of millennials are still texting weekly. All the big guys are still integrating text messaging into their mobile marketing strategies for awareness, engagement or driving traffic to your engagement platforms on Web and App. There’s a lesson to be learnt in that simple fact.
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