by anton | Mar 31, 2015 |
How can you get visitors from going: “hmmm, this brand’s Mobile Advertisement looks okay” to: “wow, I want to be a customer”? In Part 2 we are looking at more methods that could help you achieve this. Work your Social Media Many marketers make the mistake of thinking that their marketing channels should be used separately – when in actual fact you achieve the best results when you make a synchronised, multi-channel effort. Some of your customers might live on Facebook while others prefer Twitter. If you only communicate with customers on one of your mobile social channels, those that aren’t using that specific channel will miss out – and so will your brand. Don’t be scared to work your social media – that is how you transform one-time customers into loyal ones. Be smart with your SMS messages SMS as a form of Mobile Advertising is often overlooked because it is so simple and straightforward. But here’s a little secret: texts can be used to communicate absolutely anything to your customers. Forget about hard selling for a minute. What if you could send a text to a web visitor every step of the way – from welcoming the person as a new customer to sending instructions on how to buy and use your products? You can even text invites to an event or send voucher codes. Because a SMS is personal, it makes the receiver feel like you are talking to him/ her directly. It always ads a nice touch and shows that you care. When you are using SMS for hard selling, never forget to include a...
by anton | Mar 25, 2015 |
If you are completely new to Mobile Advertising, making mistakes is inevitable. But don’t worry; we will let you in on eight common mistakes so you can easily avoid them in the future! No clear call-to-action: Don’t assume that your customers understand exactly what you want them to do after they have read your communication. Should they visit your website? Sign up for a newsletter? Participate in a survey? Tell them in no uncertain terms! Links that aren’t working: This is a very sloppy mistake to make, but it happens. Make sure that any links you put in your Mobile Advertising are working correctly and takes the user to the correct website or web page. Lengthy/ complicated forms: Typing on a mobile device is a lot harder than typing on a computer keyboard. Never give a mobile user a complicated form to fill out – it’s not going to happen! Not knowing who your target market is: Sometimes marketers try to do a generalised approach; a “shot in the dark” if you will. Don’t try to market to “everybody” in the hopes of reaching “someone”. Using too much text: Users don’t want to click, zoom and scroll to be alble to read all of your text. This is a very frustrating experience. Make your content powerful without trying to write a page-turner. Not knowing the rules, regulations and laws: Yep, all forms of marketing have rules that protect consumers. For mobile, one of those rules is that customers have to opt-in to receive your direct marketing messages. Sending a message “just because”: Never send a SMS because you haven’t...
by anton | Mar 18, 2015 |
Consumers are finding your brand on the web through Mobile Advertising. Hooray! But that’s not enough. You don’t just want to be found, you want to sell your products and services. How can you make that next step possible? Target specific stages of conversion Consumers who search for you on their mobile device, isn’t necessarily looking for an aggressive sales pitch. Sometimes they simply want to learn more about who you are and what you do. Thus, always having a “call us now or else…” call-to-action isn’t necessarily the best idea – it makes people wary of clicking. Have different types of calls-to-action so you can target consumers in different stages of the buying process. Keywords should reflect consumers’ needs Mobile searchers have a specific need – that is why they are searching the mobile web in the first place. This also entails that they are searching for specific keywords e.g. “diamond wedding rings.” Your job is to identify these keywords and use it in your Mobile Advertising so consumers can find you first. Take your calls-to-action for a test drive There is more to a call-to-action than simply saying: “Call us.” There are other elements you can experiment with as well – remember, not all consumers react the same way to all advertisements. What might be appealing to one target market or work for a certain type of product, might not work for others. Give the following a try and see if it works for your brand: Include your business hours Experiment with different phrases that have the same meaning A phone icon that the user can just...
by anton | Mar 16, 2015 |
It is easy to make mistakes when you are working with Mobile Advertising – even experts sometimes get it wrong. Let’s look at 5 mistakes that you should best avoid if you don’t want to lose money. Not having measurements in place If you don’t monitor and measure the results of your campaigns, you won’t know if (or when) things are going south. If you are able to realise early on that your marketing isn’t working, you can do something about it. That is, instead of continuing to pay good money for poor or no results! Being obsessed with technology Although being obsessed with technology isn’t really a bad thing for a marketer, it could lead to him/ her losing focus on the Mobile Advertising itself. Instead of chasing the latest gadgets and apps, rather keep it simple. Don’t bite off more than you can chew because you want to outshine your competitors. Rather focus on what your customers want and understand. Trying to follow traditional advertising routes It is normal for Mobile Marketers to try the same recipes on mobile that are working on desktop. The problem is that these recipes don’t necessarily work. Think about it. On a desktop it is easy to click away a small ad in the corner of the page that is bothering you. But on a cell phone screen, that small ad might cover the entire display. Instead of clicking on your ad, consumers will click it away and hate you at the same time. Not being optimized for mobile Mobile Advertising happens on a mobile device – not a desktop computer....
by anton | Mar 13, 2015 |
Having a strategy for your Mobile Advertising campaigns will go a long way to ensure that you are successful. Today we are looking at 3 must-have elements to include in your strategy. A Mobile Website Websites have always been developed for desktop computers, hence they don’t always display as well on mobile devices. Having a website that caters specifically for mobile users, is in reality Step Number One. All that a mobile website actually is, is a subdomain of your existing website. When a mobile user tries to access your site, he/ she is immediately taken to the mobile version that will display better on his/ her mobile device. Don’t overlook the importance of having a mobile-friendly website! Mobile Advertisements This might sound pretty obvious, but you need mobile-specific advertisements for your campaign. In other words, you don’t want content that reads like an essay, or graphics that are so big it takes forever to download. The size of a mobile screen requires marketers to be savvy and thorough. So, get expert help with this one. Intarget is a good place to start. We offer mobile display ads, text tags, voice ads, bulk SMS etc. Special offers Have deals and discounts that are available to your mobile subscribers only. This will encourage customers to sign up to your mobile list. You can do anything from giving away prizes, discounts and vouchers to products or free trials. It doesn’t have to necessarily be something extremely expensive – it is the thought that counts. Just remember to make it easy for the user to redeem – the less clicks/ effort, the...
