3 Must-haves for your Mobile Advertising strategy

Having a strategy for your Mobile Advertising campaigns will go a long way to ensure that you are successful. Today we are looking at 3 must-have elements to include in your strategy.

A Mobile Website

Websites have always been developed for desktop computers, hence they don’t always display as well on mobile devices. Having a website that caters specifically for mobile users, is in reality Step Number One.

All that a mobile website actually is, is a subdomain of your existing website. When a mobile user tries to access your site, he/ she is immediately taken to the mobile version that will display better on his/ her mobile device.

Don’t overlook the importance of having a mobile-friendly website!

 Mobile Advertisements

This might sound pretty obvious, but you need mobile-specific advertisements for your campaign. In other words, you don’t want content that reads like an essay, or graphics that are so big it takes forever to download.

The size of a mobile screen requires marketers to be savvy and thorough. So, get expert help with this one. Intarget is a good place to start. We offer mobile display ads, text tags, voice ads, bulk SMS etc.

 Special offers

Have deals and discounts that are available to your mobile subscribers only. This will encourage customers to sign up to your mobile list. You can do anything from giving away prizes, discounts and vouchers to products or free trials. It doesn’t have to necessarily be something extremely expensive – it is the thought that counts.

Just remember to make it easy for the user to redeem – the less clicks/ effort, the better.

Bonus tip: Location Based Services

This is more of a nice-to-have than a must-have. But, having the ability to target your customers when they are in the vicinity of your shop, will certainly boost your sales.

For all your Mobile Advertisement needs, hop on over to Intarget. We have the tools and know-how to help make your Mobile Advertising campaigns a success!

Herman Cremer
A seasoned professional with 20 years of experience in digital & mobile solutions and advertising.

 

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