Mobile marketing is often used as an afterthought – even more so for Mobile Advertising because it hasn’t been around for long. Most businesses aren’t sure how to use it, let alone where to start.
When you browse for mobile tips and tricks on the Internet you will find various articles claiming to know it all. You might be skeptical about some of the things you read and hear, as you very well should be. Which information can you trust, and which are just the opinions of amateurs?
The simple answer to all of this is to hire a specialist. It could be an advertising agency or a permanent employee who has expert knowledge on the subject. This person should be able to help you with various things, including how to discern between what works and what doesn’t. This will obviously help to safe you money because you don’t have to spend your marketing budget on figuring out how to use Mobile Advertising successfully.
Apart from a person who is knowledgeable about these advertising methods, you also want a good graphics designer on your side. Mobile has limitations that desktop doesn’t have, especially when it comes the size of your display. It is absolutely crucial to use images and graphics correctly. Rather don’t try to do it yourself, or you will probably end up with ads that look anything but professional.
Equally important, is your marketing messages. Once again, you have limitations when it comes to content. You can’t try to fit a whole essay into your ad, whether you are constructing a SMS or a banner ad. A professional content writer can easily write compact, powerful messages that will attract customers and convince them to react on your call-to-action. They will also help to filter out any grammar and spelling mistakes that will reflect poorly on your brand.
If your company’s budget is very tight, you can hire a Mobile Advertising team just to get you started and then try to continue on their success. But don’t forget: in order to make money, you have to spend it first!