by anton | Dec 22, 2014 |
Getting consumers to click is your ultimate goal with Mobile Advertising. But as with most things in life, it isn’t so easy – simply pasting a link to your website online won’t do the trick. What can you do to make your brand more attractive than others? Know your target market Yes, you know this one all too well. You can’t offer a product or service if you don’t know who will be interested in it. Now you don’t have to know everything to the finest detail of your target market (like the colour of their eyes) but you absolutely have to know the following: Their age: Each generation has their own perceptions, trends and interests. Their gender: Men and women don’t always find the same messages appealing Their location: Demographics are connected to culture and a way of life that differs from country to country – even from province to province. How they use the internet: Do you know what your target market searches for online and how they go about doing this? This is very important for your Mobile Advertising campaign, because it will mean the difference between getting noticed or ignored. Put time and resources into researching your customers’ mobile behaviour so you can be exactly where they need you. Stay on top of trends Trends are a sure way to draw attention to your offers. Just look at the power of internet meme’s – people love sharing it and creating their own spinoffs of it. How many times have you seen Grumpy Cat or the Stay Calm meme revamped and shared over and over again?...
by anton | Dec 17, 2014 |
Did you know that mobile advertising is at a tipping point where most businesses interested in growth cannot ignore it anymore. This doesn’t just count for businesses with an online presence but for traditional brick and mortar stores as well as almost everyone is walking with a mobile device in their pocket. Back in the day when you got lost travelling somewhere you would stop and ask the nearest bystander. Those days are over with the help of Google Maps as it can guide you directly to where you where you want to go. This clearly shows that your business should have a presence on the mobile web. With the launch of low cost smartphones everywhere, it has created a boom where anyone can afford to access the web. It’s really not targeted to a specific demographic anymore. The time is right now if you haven’t already, to start with a smart mobile advertising campaign to get the word out about your business or to start engaging with your target audience. How do I get started with mobile advertising? Promoting your brand Once your brand has been created, start a mobile advertising campaign by promoting it so that people can become aware of your existence. Mobile advertising is an awesome medium as it targets the always on always connected device. This is also one of the only mediums that you can use to target your audience irrespective of where they are. Mobile people never leave their mobile devices more than an arms length away, so your audience is always reachable. With mobile ads you are also not restricted to certain geographical boundaries...
by anton | Dec 15, 2014 |
Is your brand ready to take the Mobile Advertising plunge? Researching the use of keywords for your content can make the difference between getting noticed or passed over. Why is this so important? Consumers all lead very busy lives and they don’t just stop and take notice of every single thing that crosses their path, especially on the internet. It takes something special (or a few specific factors working together) to make them click on a link. This is where keywords come in. A Mobile Advertisement containing the right keywords will: Grab the user’s attention because the content is relevant to his search Appear higher up on the page where the consumer is most likely to click People are lazy and they don’t want to read lengthy text or scroll through more than one page of search results. They want speedy results at their fingertips. That is why you want your advertisement to rank higher than those of your competitors so the user will click on your link first and forget about the rest. How do you figure out which keywords will work for your specific product or service? The first thing you should do is to identify your competitors and then have a look at what they are doing. It is an excellent way of familiarizing yourself with what is out there. Analyze their Mobile Advertising and look at how they structure their content. Why are they able to rank at the top of the page? Why would consumers want to click on their ads? Why did their ad catch your eye in the first place? Once you...
by anton | Dec 12, 2014 |
Mobile advertising and marketing is not only one of the best ways to promote your brand to your target audience, but it’s also one of the cleverest advertising mediums. While this can be said about most advertising platforms, mobile advertising is unique. Your mobile phone hardly leaves an arm distance from you and they are so much more than just a phone. It’s an always on always connected device. Your mobile is your world and you are using it in more ways than just a phone such as using it to read and respond to emails, play games, listen to music, engaging with your friends on social media or just interacting with some apps. Mobile advertising is the easiest way of impressing and reaching your target audience. Why? Have a read below. Always on, always connected Your mobile device is seldom switched off and always within arms length of you. This means that it’s always on and connected which gives you the opportunity to advertise 24/7. This doesn’t mean you should advertise at 3:00 AM just for the sake of it,however this does give you freedom in creating smart marketing campaigns. Use different times of the day to target multiple markets. It’s personal communication You can create mobile advertising campaigns so that they take on the form of direct communication to the recipient or viewer. This can drive engagement and it makes it more personal. Driving engagement is king with marketing and this medium gives you the ability to personalise your marketing messages. Study your target audience As said earlier, your mobile phone hardly leaves your side and so it can be used to study your...
